Varia.media offers with their NLP tool Perspective-as-a-service for Journalism and Research

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Varia.media offers with their NLP tool Perspective-as-a-service for Journalism and Research

You are listening to the audio track of a YouTube interview. Find all the interviews at YouTube.com/Startupradio

This interview is in association with CONTENTshift, the accelerator program of the Association of the German Book Publishers & Booksellers. You can learn more here https://www.contentshift.de/en/. The winners are announced on a live ceremony at the Frankfurt Book Fair each year https://www.buchmesse.de/en. The accelerator program aims to push the boundaries of publishing. We will bring you this year’s winner of CONTENTshift at Thanksgiving (Nov 28th).

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Looking for a bank account for your startup? Have a look at our partner   Penta Penta Bank Account
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In this interview, Joe talks to Georg Horn, Co-Founder, and CEO at varia.media, a startup based in Munich. Their service provides different perspectives on news, research or other topics, so one can escape their own filter bubble. Learn more in the interview.

Hint: You will hear Joe saying that this is the third interview, but the 2nd interview we recorded is the winner to be published on Nov. 28th, so our original order is screwed-up. Sorry, but at the time of recording, it was not clear, which startup would win.

You can learn more here: https://www.startuprad.io/blog/publications-until-end-of-november-thanksgiving/

Find all the links and show notes here: https://www.startuprad.io/blog/varia-media-offers-with-their-nlp-tool-perspective-as-a-service-for-journalism-and-research/

History

Every year the Frankfurt book fair is also the place where Startuprad.io interviews the finalists and eventual winners of the program. We did this already in the past. Have a look at our interviews from 2018 on our playlist here: https://www.youtube.com/playlist?list=PLUbiCAQc22WsdxEzE7iASbXD4_rAAVQbx

Outlook

During the course of the next few weeks, we will publish five interviews with startups (https://www.contentshift.de/en/contentshift/news/who-will-become-the-content-startup-of-the-year/) from the CONTENTshift accelerator from the Frankfurt Book Fair (https://www.buchmesse.de/en), with startups from Germany, Denmark, and the UK.

Only the publication of our regular news will interrupt the series. We will end with a very special day at Thanksgiving, where we will publish our News, as well as the interview with the winner of the program.

 

You can find all the interviews with CONTENTshift startups and takeouts here:

By |2019-11-13T16:36:10+01:00November 12th, 2019|0 Comments

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Varia.media offers with their NLP tool Perspective-as-a-service for Journalism and Research (Video)

Varia.media offers with their NLP tool Perspective-as-a-service for Journalism and Research (Video)

The Startup

This interview is in association with CONTENTshift, the accelerator program of the Association of the German Book Publishers & Booksellers. You can learn more here https://www.contentshift.de/en/. The winners are announced on a live ceremony at the Frankfurt Book Fair each year https://www.buchmesse.de/en. The accelerator program aims to push the boundaries of publishing. We will bring you this year’s winner of CONTENTshift at Thanksgiving (Nov 28th).

In this interview, Joe talks to Georg Horn (https://www.linkedin.com/in/georghorn/), Co-Founder and CEO at varia.media (https://www.varia.media/), a startup based in Munich. Their service provides different perspectives on news, research or other topics, so one can escape their own filter bubble. Learn more in the interview.

Hint: You will hear Joe saying that this is the third interview, but the 2nd interview we recorded is the winner to be published on Nov. 28th, so our original order is screwed-up. Sorry, but at the time of recording, it was not clear, which startup would win.

You can learn more here: https://www.startuprad.io/blog/publications-until-end-of-november-thanksgiving/

Affiliated Links

Our Affiliate Partner
Co-Working WeWork
Marketing / SEO / Graphics / Sounds and more Fiverr
Email service? G-Suite
Looking for a bank account for your startup? Have a look at our partner Penta Penta Bank Account
Audible subscription: You can listen to Venture Capital books or entertainment on your way to work with an audible subscription https://amzn.to/2pGzseh

Learn more about our Affiliated Marketing here: https://www.startuprad.io/blog/affiliate-marketing-at-startuprad-io/

History

Every year the Frankfurt book fair is also the place where Startuprad.io interviews the finalists and eventual winners of the program. We did this already in the past. Have a look at our interviews from 2018 on our playlist here: https://www.youtube.com/playlist?list=PLUbiCAQc22WsdxEzE7iASbXD4_rAAVQbx

Outlook

During the course of the next few weeks we will publish five interviews with startups (https://www.contentshift.de/en/contentshift/news/who-will-become-the-content-startup-of-the-year/) from the CONTENTshift accelerator from the Frankfurt Book Fair (https://www.buchmesse.de/en), with startups from Germany, Denmark, and the UK.

Only the publication of our regular news will interrupt the series. We will end with a very special day at Thanksgiving, where we will publish our News, as well as the interview with the winner of the program.

Transcript

Introduction: Welcome to startuprad.io, your podcast and YouTube blog covering the German startup scene with news, interviews and live events.

Joe: Hello and welcome everybody. This is Joe from startuprad.io, your startup podcast and Youtube blog from Germany. I’m right now here with my third interview from the condent shift accelerator program and I do have George with me from the startup Varia.

George: Hi, Good afternoon.

Joe: Thank you for being here. Can you introduce our viewers or listeners to who you are and what you guys do with Varia?

George: Sure. So as you said, my name is George and I’m one of the cofounders of Varia. Varia is a software analytics company. So we do text analytics in an automated fashion to grow ride perspectives as a service. And we provide perspectives as a service for B2C clients on news topics so that they can get different perspectives on whatever news that they are consuming and thereby get out of their echo chambers or filter bubbles. And we also do that B2B. So our service is completely topic agnostic, which means we can do it for publishers but also for industrial clients where we provide different perspectives on the content and topics that matters to them. These can be for any industrial news or updates but also for scientific journals, research or papers that are interesting for B2B clients.

Joe: Is this locked to a certain language? So for example, just German, just English, just Chinese.

George: What you can experience to see right now it’s only English so everybody can go to Varia media and explore our alpha version of the B2C product that’s just English. We already work with German as well and we are trying to incorporate more languages on the go. It always depends a bit on the pipeline of B2B clients as well and their requirements as we are based in Munich, we focus on English and German content at the moment, but we are working on integrating more and more languages.

Joe: I see. Perspective as a service sounds a little bit abstract. Can you give us one or two examples so people can imagine somethin that you guys are actually doing?

George: Sure. So in the B2C context for the news space perspectives as a service, it’s very easy to grasp. Whatever current issue you have, be it the Turkish invasion of Northern Syria right now you always have different aspects around that story, right? At Varia, we don’t try to criticize the journalism and we’re not saying that journalists don’t cover the story from all sides, but even if you are the greatest journalist in the world, as soon as you make the story ready and short enough for an article, you have to exclude some aspects otherwise it’s just too big. And as soon as you exclude, you generate the perspective because you will only direct your story towards certain aspects of what’s actually happening in the whole picture. Through our own natural language processing framework, we have a multilayer process where we bring all reports and all new stories around the same topic together and then qualitatively assess what are the different viewpoints. So how are the different articles on the same topic, how are they different? And we highlight that to the users so that the user himself can navigate through the different perspectives and come up with a well informed opinion at the end of it.

Joe: So it’s also something for Metan journalism, for PR guys as well?

George: Absolutely.

Joe: I was curious when I heard scientific articles, how can Varia be used with scientific journals, scientific articles?

George: That is actually one use case that also came out here of the conference shift, a collective program of which we are part of as you mentioned. So there, there are also publishes of scientific journals like Carga from Switzerland for instance. And for them we are now working in a use case where we look at scientific papers and reports, articles all around the topic of CRISPR. So CRISPR is a gene editing technology and at the end this is also text content and as I said in the beginning, our NLP approach is completely topic agnostic, which means we can process political news articles but also scientific papers. So right now you’re looking at thousands of CRISPR articles and we’re trying to cluster them and aggregate them in a meaningful manner so that you can see what are the different hot topics and conversations happening around CRISPR. Is it an ethical concern? Is it an animal based experiment? Is it something that’s happening in a prenatal modification of genome editing and so on. There are very different clusters appearing but for us in terms of text processing way, it’s the same framework that we can apply in the way we have to build it.

Joe: We already talked about a content shift accelerator program, what did it mean for you? How did it help you guys with your startup?

George: Initially we were not entirely sure whether we should participate in content shift because our impression of it externally was that this is mainly for book publishing. So we reached out to the people and to the staff of content shift and elsewhere that our startup would be a good fit. And they were convinced that yes, it is. And they also convinced us that actually we were a good fit. So we were very happy to participate and happy to qualify being a finalist now. As I’ve just mentioned, the one use case with cargo publishers also other use cases came up and we were discussed with other partners of the program. And at the end if you have a scalable topic agnostic, a text analytics tool, it obviously also has relevance for book publishing companies. So we were very happy to be part of this and we learned a tremendous amount because we did not really participate or look into the book publishing sector or even the scientific publishing sector before content shift. So for us this was a lot of learning and a lot of network extension for us.

Joe: Great. I liked the guests who come very well prepared, very well structured, not so many questions left. Only thing left for me to say is thank you for being here.

George: Thanks for having me.

Joe: Everybody who would like to learn more, go down here in the show notes. There’ll be a link to your LinkedIn profile as well as to the company website as well as to the content shift accerator program.

George: Perfect. Thanks a lot. It was a pleasure talking to you.

Joe: Thank you. My pleasure.

Closing: That’s all folks. Find more news, streams, events and interviews at www.startuprad.io Remember sharing is caring

By |2020-01-21T17:01:27+01:00November 7th, 2019|blog|0 Comments

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