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5 Mistakes to Avoid When Pitching to VCs (According to a VC)

Jörn Menninger
Feb 24
3 min read

Updated: Jul 10

A startup founder delivering a pitch deck to venture capitalists.

Management Summary

Securing funding from venture capitalists is a crucial step for many startups. However, the pitching process can be daunting, especially for first-time founders. In a recent interview on Startuprad.io, Till Klein, Founding Partner of Identity VC, shed light on some common mistakes founders make when pitching to VCs. Here are five key takeaways:

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1. Don't Be Too Creative with Your Pitch Deck:

While it's important for your pitch deck to be visually appealing and reflect your brand, don't get carried away with creativity. VCs are looking for specific information in a clear and concise format. Make sure your deck includes the essentials, such as the problem you're solving, your solution, market size, team, and financial projections.

2. Do Your Homework Before Pitching to VCs:

Before you even start crafting your pitch, research the VC firm you're pitching to. Understand their investment thesis, stage focus, and portfolio companies. This will help you tailor your pitch and demonstrate that you've done your due diligence.

3. Don't Underestimate the Importance of Personal Fit:

Securing funding is not just about the money; it's also about finding the right partner for your startup journey. Look for a VC that aligns with your values, understands your vision, and can provide the support you need to succeed.

4. Don't Focus Solely on Valuation:

While valuation is important, it shouldn't be your primary focus when pitching to VCs. Prioritize finding a VC that can add value beyond capital, such as mentorship, network connections, and strategic guidance.

5. Be Prepared to Answer Tough Questions:

VCs will grill you on your business model, market opportunity, and team. Be prepared to answer tough questions and defend your assumptions. Practice your pitch and anticipate potential questions to avoid being caught off guard.

Bonus Tip:

Don't ask a VC to sign an NDA before pitching. This is a major red flag for investors and shows a lack of understanding of the VC process.

Learn More

Want to learn more about Identity VC's investment thesis and how they support their portfolio companies? Check out our main blog post on "Breaking Norms: Identity VC Invests in LGBTQ+ Founders" for a deeper dive into their unique approach to venture capital.

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About the Author:

Jörn “Joe” Menninger is the founder and host of Startuprad.io -- one of Europe’s top startup podcasts that scored as a global Top 20 Podcast in Entrepreneurship. He’s been featured in Forbes, Tech.eu, Geektime, and more for his insights into startups, venture capital, and innovation. With over 15 years of experience in management consulting, digital strategy, and startup scouting, Joe works at the intersection of tech, entrepreneurship, and business transformation—helping founders, investors, and enterprises turn bold ideas into real-world impact.

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