Climate Tech SaaS: How Nuvio Planet Ends Greenwashing
- Jörn Menninger
- 2 hours ago
- 22 min read
🚀 Management Summary
Greenwashing is one of the greatest challenges of modern sustainability. From supermarket labels claiming “100% recycled” to fashion brands touting “organic cotton”, consumers are bombarded with environmental promises. Yet studies show that over 50% of eco-labels lack verifiable data.
Irene Rosique-Conesa, CEO and Co-Founder of Nuvio Planet, believes the solution isn’t more PR but better data. Spun out of BASF, Nuvio Planet is a climate tech SaaS platform that transforms sustainability from marketing into measurable impact.
📚 Table of Contents
What Is Greenwashing in 2025?
How Climate Tech SaaS Works
CSRD and the Future of Compliance
Founder Journey: From BASF to Startup
Case Study: Cutting Milk’s Carbon Footprint by 8%
Misconceptions About Sustainability Data
The 2030 Vision for Environmental Data
Key Takeaways
FAQs
Closing Thoughts
Automated Transcript
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🌱 What Is Greenwashing in 2025?
Answer Capsule:
Greenwashing in 2025 means making environmental claims without transparent, verifiable evidence — often hidden behind labels.
Deep Dive:
Even with increasing regulations, greenwashing persists. Irene highlights misleading packaging (“100% recycled” bottles) and vague textile claims (“organic cotton reduces water use”) as common examples.
Why? Because marketing spin is cheaper than transformation. Companies exploit consumer demand for “eco” products while avoiding deeper operational changes.
🖥️ How Climate Tech SaaS Works
Answer Capsule:
Climate tech SaaS like Nuvio Planet uses lifecycle assessment (LCA) to replace industry averages with real supply chain data.
Deep Dive:
Current sustainability reports rely on industry averages: one carbon factor for all poultry, textiles, or dairy. This approach blocks supplier accountability and hides differentiation.
Nuvio Planet changes that:
Companies use ready-made LCA templates (e.g., for milk, textiles).
They input their production data.
The SaaS generates product-level carbon footprints, certified by external validators.
This shifts sustainability from compliance burden → innovation driver, enabling simulations (e.g., feed composition for dairy cows) that directly improve efficiency, cost, and emissions.
📊 CSRD and the Future of Compliance
Answer Capsule:
The EU’s CSRD requires companies to publish detailed sustainability reports from FY2025/26. SaaS tools automate reporting and future-proof compliance.
Deep Dive:
The Corporate Sustainability Reporting Directive (CSRD) enforces auditable disclosures across industries. While some firms already report voluntarily (e.g., SBTi adopters), CSRD makes it mandatory.
Irene notes that future-proofing data systems is key: companies using SaaS gain strategic insight, not just compliance. CSRD compliance becomes a growth enabler, improving supplier choice, customer trust, and investor confidence.
👩🚀 Founder Journey: From BASF to Startup
Answer Capsule:
Irene left BASF to co-found Nuvio Planet, learning to unlearn corporate habits and embrace startup risk.
Deep Dive:
At BASF, Irene worked with ESG reporting but saw its limits: corporate averages ≠ real supply chain data. Through BASF’s startup incubator, she launched Nuvio Planet with her co-founder Jörg.
The hardest part? Letting go of corporate stability:
Perfectionism → “Shipment beats perfection.”
Failure avoidance → Embracing failure as iteration.
Security → Risk and uncertainty.
Her leap illustrates how corporate rigor + startup speed creates powerful climate tech founders.
🥛 Case Study: Cutting Milk’s Carbon Footprint by 8%
Answer Capsule:
Using Nuvio Planet, a dairy reduced milk’s carbon footprint by 8% — equal to 1M Berlin–New York flights.
Deep Dive:
By simulating animal feed formulations, a client achieved:
8% emissions reduction in milk production.
Lower feed costs.
Improved nutrition.
Scaled across supply chains, this equals millions of flights eliminated annually — proving SaaS sustainability drives both climate and business value.
🤔 Misconceptions About Sustainability Data
Answer Capsule:
Many believe LCA is expensive and time-consuming, but SaaS reduces the process from months to hours.
Deep Dive:
Clients assume:
LCAs require consultants.
Data isn’t available internally.
Reality:
SaaS reduces costs dramatically.
Companies already have the data — they just need systems to use it.
Certification standards are built-in, simplifying compliance.
🔮 The 2030 Vision for Environmental Data
Answer Capsule:
By 2030, environmental data will be as important as price or nutrition labels.
Deep Dive:
Irene’s bold prediction: product labels will include verifiable carbon data, supported by interconnected SaaS systems across supply chains.
Without transparency, companies risk exclusion from contracts and supply chains. The winners will be those who prove impact with data, not those who rely on “eco” PR.
🧩 Key Takeaways
Greenwashing persists because claims lack verifiable data.
Lifecycle assessment SaaS provides supplier-specific insights.
CSRD compliance shifts from burden → opportunity.
Founder journeys from corporate to startup require unlearning.
Case studies prove SaaS impact at scale.
By 2030, data-driven environmental labels will be as common as nutrition facts.
💬 Founder Quote
“Shipment beats perfection. In startups, moving fast with science matters more than flawless corporate processes.” — Irene Rosique-Conesa
“Environmental data must be as important as price and nutrition.” — Irene Rosique-Conesa
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📝 About the Author
Jörn “Joe” Menninger is the founder and host of Startuprad.io — one of Europe’s top startup podcasts. Joe's work is featured in Forbes, Tech.eu, and more. He brings 15+ years of expertise in consulting, strategy, and startup scouting.
✅ FAQs
Q1: What is greenwashing in 2025?Greenwashing means making sustainability claims without verifiable data — often through misleading labels.
Q2: How does climate tech SaaS fight greenwashing?
By using lifecycle assessment (LCA) to provide transparent product-level emissions data.
Q3: What is lifecycle assessment (LCA)?
LCA is a scientific method to calculate the environmental impact of a product across its full life cycle.
Q4: What is CSRD compliance?
The EU’s Corporate Sustainability Reporting Directive, requiring companies to disclose sustainability data starting 2025.
Q5: Why do companies greenwash?
Because marketing sustainability is cheaper than embedding it into operations.
Q6: How can startups prepare for CSRD?
Adopt SaaS tools that automate lifecycle reporting and data collection.
Q7: What’s an example of SaaS in action?
Nuvio Planet helped a dairy reduce milk’s footprint by 8%.
Q8: Why is environmental data valuable to consumers?
It empowers buyers to choose lower-impact products — similar to choosing by price or nutrition.
Q9: Who founded Nuvio Planet?
Irene Rosique-Conesa, a former BASF corporate leader, co-founded the startup in 2023.
Q10: What’s the 2030 prediction for environmental data?
It will be displayed on every product label, as important as price.
Give us Feedback!
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The Host & Guest
The host in this interview is Jörn “Joe” Menninger, startup scout, founder, and host of Startuprad.io. And guest is Irene Rosique-Conesa, CEO & Co-Founder of Nuvio Planet.
Reach out to them:
📅 Automated Transcript
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:00:00]:
Greenwashing is everywhere from supermarket shelves to corporate annual reports. But here's the questions. Are those sustainability claims worth anything without hard dated? Back them up. My guest today says no and she's here to prove that. We're going to unpack what screen washing gets wrong and how a new wave of climate tech is fixing it with science, not spins. Welcome to Startuprad IO, your podcast and YouTube blog covering the German startup scene with news, interviews and live events. Welcome back to Startup Radio, your gateway to the German, Swiss and Austrian startup scene, bringing you the founders, investors and innovators shaping the future. I'm your host, Joe Manager and today we are diving deep into the world of climate tech supply chain transparency and why the fight against greenwashing is about more than just good intentions.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:01:10]:
Joining me today is Irene.
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:01:12]:
Hey.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:01:12]:
Hi Irene.
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:01:14]:
Hi Jo. Thank you for having me.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:01:16]:
My pleasure. She's the co founder and CEO of Novio Planet, a climate tech platform spun out of BASF in 2023 that's making environmental data the global stand for transparency. Irene has more than a decade of experience in large scale life cycle assessment, has worked with industry leaders like Evonik, KWS Best Mix and Believe say the key to stopping greenwashing isn't more pr, it's better data. From growing up in farming regions of Spain where she witnessed environmental damage firsthand, to leading digital transformation projects in the agri food sector at basf. Arene Story is a remix of scientific precision and founder grit. And here's a little insider note. If you're a Founders Vault subscriber, you'll get to hear Irene's unfiltered thoughts on wor greenwashing tactics. She's seen in the wild the realities of being a woman founding climate tech and the bold moves Nu Planet has planned.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:02:21]:
Next, you could join us via our YouTube membership or on substack to get that exclusive segment. And I can also spill a secret.
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:02:30]:
You can.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:02:31]:
You are owning a churros maker, right?
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:02:36]:
That's right. That's right. So that was my best acquisition during the COVID lockdown.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:02:41]:
For everybody who doesn't know you're originally from Spain, you are joining us currently from Madrid, but your startup is based close to BASF in Germany and in Spain. There's a lot of good food, but I really, really like. I actually just bought a package of very dense cacao hot chocolate that you eat with churros con chocolate, which is the chocolate part. Can you explain for everybody who's never tasted it what it's like?
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:03:14]:
So Churiza is a typical Spanish dessert which is made of dough, basically. So it's like a Berliner. Maybe your audience knows a Berliner, but in a shape of a circular long line, basically. But it's like a fried dough. So it's kind of like a Berliner, but in the Spanish way that you normally eat with hot chocolate. That's true. And normally that's typical really on Sundays. So every Sunday you would go and buy churros.
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:03:45]:
You eat the hot chocolate or. Yeah, like New Year's. That's also very typical.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:03:51]:
It actually surprised me when you said it's a typical dessert because I always associate it with the very early mornings when you leave the Spanish night. Nightlife. Because in Madrid, nightlife starts at midnight and lasts maybe until 6am and that's usually the time I had children.
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:04:09]:
And then you go to San Gines, which is the best churria in Madrid, and then you have the churros at.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:04:15]:
7Am yeah, that's usually the people pull me over. Come on, come on. Churros con chocolate.
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:04:22]:
Yes.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:04:23]:
Okay, Irene, let's start right at the heart of this. In your own words, or what is greenwashing in 2025 and why does it still happen when we've never had more sustainability regulations on the books?
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:04:38]:
Yeah, thank you, Joe, for the question. So indeed, I think there are a lot of regulations upcoming now, but greenwashing is still happening because companies are still making environmental claims which are not based on evidence, which are not based on transparent and verifiable data. So any environmental claim that you might see in the supermarket, if you don't see any asterisk or any really small tax explaining what it means, that's a sign of greenwashing. So even though there are a lot of regulations today, still there is a lot of gray area that is not covering such claims.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:05:23]:
Can you share a high profile or memorable example of copper greenwashing that failed and what we can learn from it?
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:05:34]:
Yeah, so I think so maybe like two examples that I think everyone can relate to. For example, when you go to, again to the supermarket and you look at any product maybe in the package, if you look at a plastic bottle, maybe it says 100% recycled material. So all these packaging, packaging claims that talk about recyclability, normally that's hiding more that it's not written in the label. So packaging would be one sector where this is really widely spread right now. And also the textile industry, I think we have all these claims a bit misleading when they talk about organic cotton. Okay. This T shirt Reduced the water footprint in X region. So all these labels are related to our clothes that we buy.
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:06:27]:
They can be really, really misleading.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:06:28]:
Still today I was wondering for our audience, what's the worst example of greenwashing you've seen? Tell us in the comments below. Irene. What? Why do you think so many companies treat sustainability as a marketing exercise rather than measurable impact strategy?
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:06:51]:
Yeah, so yeah, that's a really good question because you're here for the good questions. We were just getting started. So I think that, I mean as consumers. Yeah. That we are all consumers. So I think when the price and the functionality of the product is the same, then the consumer will always buy something that is coming from a company that is environmentally conscious. Yeah. So a company that has some sustainability or environmental related strategy.
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:07:28]:
So I think companies still understand that because consumers are aware of the environment and are aware of the climate change. Who hasn't heard of climate change today? Then they would choose this more sustainable, let's say product over another one that has the same price and functionality. So it is very easy and cheap to have a marketing narrative over really embedding sustainability in the operations of the company to reduce waste, to reduce all kind of raw materials. So that's always the easy way. And consumers still value sustainability today. Of course.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:08:11]:
And the missing link is data. With no you planet. You said data is the missing link in sustainability. How does this apply to solving the greenwashing problem?
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:08:24]:
Yeah, yeah. So let me give you some context here. So there was this study performed by the European Commission a couple of years ago and they investigated all the sustainability labels that we find in the Supermarket, which are 230 different labels that you find on the products. You know, these labels, what I said before about recyclability of the materials, all this eco bio organic. And what they found is that actually half of these claims, they don't have any data back in them. So they don't have any verifiable data saying like, okay, this is a bottle which is coming from recycled material. And here is why. So data.
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:09:14]:
And really at the product level, that's what's missing. To verify and to make sure that it's a proper environmental claim.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:09:25]:
So we're not down to data. And you get data from measurements. What's wrong with the way most companies measure their environmental impact today? And how could your LCA software improve this?
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:09:40]:
Yeah, so again, looking at the supermarket today is the supermarket topic. So when they, well, when you look at the, at the environmental impact of a supermarket, 95% is coming from the products. Yeah. That you find on the shelves. And today it is accepted in the regulations to use, let's say the same average emission factor for of course, per group. Right. So per vegetables, per meat, if it comes from chicken, pork and so on, they would use one emission factor, average industry factor for all these products. So this doesn't allow to really engage with your suppliers.
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:10:26]:
This doesn't allow improve your supply chain because you don't have any transparency. You're using just average data. So with LCA and Nuvio Planet, So LCA is lifecycle assessment. You can measure the real environmental impact in the supply chain of your product. So with lifecycle assessment, that's really the tool and the methodology that is used to account for all the emissions, for all the resource consumption that happens along the life cycle of a product. In this way you can find specificity and you can really see the real impact from your suppliers.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:11:08]:
And at the product level, my understanding is it's the complete life cycle. So a lot of like you've been talking about, for example, fashion, I'm not necessarily a fashion guy here, speaking from my experience, but my understanding would be, for example, that some of the claims are basically just the production of, of the clothes, but nobody considers how to dispose of them. What, what do you need to do with them? How the environment. And if you assess the complete lifecycle, that's something different.
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:11:44]:
Indeed. Yeah. So I mean normally these environmental claims, that's from cradle to gate, so to the gate of where you buy them. Right. So of course the end of life of each product, that's also included in the lifecycle assessment. But normally that's out of the scope of these environmental claims. But the way of disposing or all the textiles, that would really change the environmental impact of the product, especially depending on where in the world. Yeah, because the waste management systems, of course, that's completely different.
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:12:18]:
So that, that could have a huge difference in the environmental impact of a T shirt wherever you buy it. Yeah.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:12:26]:
And how can the right climate tech SaaS turn sustainability from like a compliance cost into driver of innovation and growth?
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:12:37]:
So I think that this life cycle approach, this life cycle thinking, that must be embedded into any product innovation, product development. So when companies, regardless of the sector, when they are developing new products, they need to embed sustainability in their research. And that's already happening in some sectors, but that will be the norm going forward, that this LCA approach that's embedded in any product innovation so that at the end companies really also grow their, their top line.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:13:11]:
Let's go a little bit from corporate to climate tech. What moment at ESF convinced you that the corporate ESG model alone couldn't deliver true supply chain transparency?
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:13:28]:
So right. So esg, that's the environment, social and governance aspect of. So it's the entire sustainability. Right. My focus is always on environmental sustainability. That's what I study. That's what we do with Nuvio Planet. So at BASF when we talk to customers and suppliers, because of course, I mean BASF is at the beginning of literally every value chain of every product.
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:13:55]:
So when we talk to either customers or suppliers, we realize that having these corporate targets, having these corporate average numbers, that's not enough. So they wanted to have tools, they wanted to have data at the product level so that they could really drive and have the transparency in the supply chain. So I mean it has been a journey of course. So I think BASF released the first corporate carbon footprint in 2008. So not so long ago if you think about it. And then since then it has been just to improve. And that's what we are also trying to do today with the tools and the software that we have. They are not perfect but it's always continuous improvement.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:14:41]:
I have a smartass question for you. You work there, you've been there. Do you know what BASF stands for?
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:14:48]:
Yeah.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:14:52]:
Here you go. And everybody repeats right now. Sorry. It's something I know because it's not too far away from. I grew up.
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:15:00]:
Oh yeah, okay.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:15:02]:
How did you navigate the leap from a corporate leader to climate tech founder? Especially in such a mission driven SAS business?
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:15:15]:
So I was, I was really fortunate because for the past two years I've been part of this startup program at BASF where we have grown Nuvio Planet where I have, where I have met my, my co founder, my current co founder Jorg. Actually during these past two years I have already had the complete startup experience from changing the founding team a couple of times, hiring the team, scaling the teams, having to have restructures. I was fortunate enough to have this transition because of this startup program from BASF where we really incubated Nuvio Planet so that now we can go as an independent, as a fully independent company.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:16:08]:
Guys, we'll be back with more questions after show that break.
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:16:29]:
You.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:16:35]:
Back from the ad break. We want to know now how Nuvial Planet actually works. What did you have to unlearn from your coupled life to succeed in the fast paced green tech startup ecosystem?
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:16:50]:
So quite many things but I would say so mainly I think the also like one of My mentors always told me like this shipment beats perfection. So all the processes, right, that you have at a corporation, all the processes for approval, all the processes for alignment, all the processes for defining the 10 year strategy for something that's of course not happening. And while you need to move while being mindful, of course, because we are in a pretty scientific field, so of course we cannot do really too bold movements. But still I think this achievement, that's really something that I have to unlearn. And I would also say that the failure culture, so I really had to unlearn that failure is not an option because somehow this at the corporate level, that's not the failure culture, let's say is not very embedded in the corporations. So now it's a must, right, that you need to fail so that you can move. So that you can move. And I think also living with the uncertainty, living with the risk, so leaving my permanent German corporate job, of course that's a huge risk that I had to take and that have to live with this uncertainty.
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:18:27]:
Like I really believe in what we are doing, I really believe in the impact that we are creating. But it's a huge risk and it's very uncertain. So I don't know where we will be in one, two years. Right. Hopefully driving and helping our customers with the sustainability journey. But it's pretty uncertain. So this uncertainty, I didn't have it before, of course.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:18:56]:
I was wondering, because such assessing the lifecycle is nothing really easy. So I was wondering, how does your lifecycle assessment platform turn complex environmental metrics when we're just talking about stuff that BASF produces, food, textiles, There's a lot of input. How do you turn those complex environmental metrics into actionable decisions that meet the CSRD compliance for everybody? That's a directive of the European Union.
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:19:33]:
Yeah. So we have already mapped, let's say the whole materiality assessments, all the parameters, all the hotspots that you have in the lifecycle of a product. Let's say for example milk. So our customers, when they register to our product, we have a template, an LCA template for milk. So everything is already built. They just need to enter their production data. So we have already aligned our science, our lcas with the methodology. We are working with external certifiers so that they can certify our methodology.
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:20:16]:
And basically with this modular and with this, let's say easy interface and already everything in the backend that they don't need to see that's embedded in the product. After many years of research that we have been doing this at BSF and this is mainly how we make it easier for the user. For them it's reproducible, so they always get the same lca, the same template. And for them they know what data to collect.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:20:48]:
Bas, can you share a success story where something like accurate carbon footprint tracking changed a client sustainability strategy?
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:20:58]:
I would say that I think the best example, maybe that we might have is a customer producing milk and they used our tool to reformulate what they were giving to the cows as animal feed. And thanks to our tool, they, after several attempts, I mean, we allow like multiple simulations, but then they could reduce the carbon footprint of milk by 8%. And then here, I mean, of course it's not only based on sustainability. Yeah. So today, I mean, sustainability, it's an add on which in future it will become of course a must. But of course, when you look at the nutrition, when you look at the price, everything was better as well. And then on top, the sustainability aspect and just to give you some dimension because of course it's 8%, that's a bit abstract, but if we would consider that this customer would apply this, let's say, new formulation to all the milk that they buy from their suppliers, this would be equivalent to 1 million passenger flights round trip from Berlin to New York per year. So that's all the amount of CO2 that could be saved because of this new strategy from this customer.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:22:28]:
That's a lot of time up in the air, especially considering that I do have a cousin who flies this route on a regular basis as a pilot. So that's quite an impact, especially if you can manifest it with something most people have experienced in their life. That's pretty interesting. And I also had to smile when we've been talking, when my wife later asked, how was your interview? Oh, it was great. We talked about churros con chocolate and a lot of milk. The basics, the important stuff. Let's go a little bit more seriously back to the interview. What misconceptions do clients have before working with you? And how does science based sustainability data shift their mindset?
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:23:20]:
So I think at the beginning they all think that it's going to be really expensive and that it's going to take really a lot of time to do an LCA for their products. But then when we show the product, of course they see like, okay, they can do it in hours instead of months, that it would be the case with a consultant and really for a small share of the price that they would pay if they would do it with an External party. So I think that's always the misconceptions and I would say that also they think that they don't have the data, that they don't have what they need to do the lca. Right. And everything is in their system. So of course they know what they produce. So no one else knows better than the companies, of course, their production data. I think with our platform, as I mentioned before, so we are aligning with method, with standards.
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:24:18]:
So we, we make sure. Yeah, that, that everything is, is compliant so that they don't have to do it themselves. Yeah, so they can rely 100% on our tool to be, to be compliant with the methodologies.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:24:34]:
My understanding is also the use of Nuvio Planet software is driven in part by regulation. How is CSRD legislation shaping the sustainability conversations across Europe and the agri food supply chain?
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:24:54]:
Yeah, that's a very good point. And I mean there are a lot of updates regarding the regulations and how the CSRD was again delayed or with the omnibus package. But, but in general this is really shaping the conversation in a way that companies know that it's coming. So companies know that they have to report and they are all preparing. But the reality is that, I mean actually companies, they know that when they have the data, when they have sustainability data, when they have the real environmental data, this clarity will help them to really make better strategic decisions. So companies are doing it just to future proof their license to operate because regulations, okay, in five years they will change, right, we will have new regulations. But companies, they are really taking care of making sure that they have the data and they are future proofing their data systems as well.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:26:03]:
By the way, when are your clients required to do those lifecycle assessments? Report this data.
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:26:11]:
So the agri food company, so that was delayed until 2026 now. So the first fiscal year will be 2025. So that will be the first year when they have to report. So they can of course use our platform to calculate the specific supplier footprint data. But just, sorry, I mean, having said that, I mean we have, there are many companies that already report on a voluntary basis. So there are other frameworks like the sbti, so the science based target initiative, so that has been around for quite some years already and they are certifying science based carbon reduction targets. So some companies that have been already reporting this, so nothing changes for them, it's just that, okay, they have to do it now in a different reporting framework. But some companies, they have already been doing that.
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:27:13]:
Especially I mean when you look at Europe, the biggest retailers for example, they have already this voluntary reporting systems in place.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:27:24]:
From our audience, I want to know, do you think regulation is key to any greenwashing or will it take something else? Share your thoughts with us Irene. If every company had real time ESG data like tomorrow, what would be the first big change you'd seen in the global food system?
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:27:50]:
Well, that would be a dream because then we would see, we would see transparency, we would see transparent value chains, we would see transparent data, we would see dynamic sourcing. So we would see really companies and consumers choosing low impact products and that will have also an impact on the customers. So they will reduce the costs that they need and the human resources that they need for reporting. With all these new regulations, which is right now they are a bit freaking out some of them because they need to report it's something that comes on top. They don't want to do it, they have to do it. So the tool providers, let's say we try to make it easier for them.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:28:50]:
As the last question hitting almost exactly a 30 minute mark here, here. Awesome timing by the way. What's your boldest prediction for the role of data transparency in Climatech by 2030?
Irene Rosique-Conesa | CEO & Co-Founder of Nuvio Planet [00:29:07]:
So I would say that environmental data must be, must be as important as price and nutrition. So I would love to see that, I would love to see a real label, environmental label on every product with verifiable data behind and I would, I would like to see really a lot of interconnected systems. So nowadays it's very difficult still to connect to software and to connect to different systems, it takes some time. So I think a fully interconnected, let's say ecosystem and supply chain, we're connecting software and data security and data flowing, that's the norm.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:29:50]:
Ari Only thing left for me to say right now is, is muchas gracias, muchas gracias. Joe to YouTube for everybody who is a subscriber on substack and YouTube, we'll be back with a few more questions and answers in our Founders vault. That's all folks. Find more news, streams, events and interviews@www.startuprad.IO. remember, sharing is car.
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