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Climate Tech SaaS: How Nuvio Planet Ends Greenwashing

Updated: Apr 8

'Emotional Branding for Startups – The Invisible Growth Engine' on a dark blue tech-patterned background.

What Is This About?

Nuvio Planet is a climate tech SaaS startup that ends greenwashing by providing verifiable, data-driven sustainability reporting. The platform helps companies measure and prove their environmental impact with the rigor that regulators and customers increasingly demand.

Introduction

Greenwashing has become one of the biggest credibility threats facing companies making environmental claims. Nuvio Planet's climate tech SaaS platform directly addresses this problem by providing verified, data-driven sustainability reporting that replaces vague green marketing with auditable metrics. This interview covers how the startup is building the infrastructure layer that makes corporate climate commitments measurable and accountable.

Executive Summary

Nuvio Planet's climate tech SaaS platform replaces vague corporate sustainability claims with verified, data-driven environmental reporting. The system automates carbon accounting, tracks emissions across supply chains, and generates audit-ready sustainability reports. Companies using the platform reduce greenwashing risk by providing regulators and stakeholders with independently verifiable environmental data. The startup addresses the growing regulatory requirement for substantiated ESG claims as EU disclosure rules tighten.

Greenwashing is everywhere. Irene Rosique-Conesa, CEO of Nuvio Planet, explains how climate tech SaaS turns empty claims into real sustainability data — and why CSRD regulation will reshape Europe’s supply chains.

This founder interview is part of our ongoing coverage of Scaleup Founder Interviews from Germany, Austria, and Switzerland.


Key Takeaways

Atomic Answer

🚀 Management Summary


Greenwashing is everywhere. Startuprad.io brings you independent coverage of the key developments shaping the startup and venture capital landscape across Germany, Austria, and Switzerland.

Greenwashing is one of the greatest challenges of modern sustainability. From supermarket labels claiming “100% recycled” to fashion brands touting “organic cotton”, consumers are bombarded with environmental promises. Yet studies show that over 50% of eco-labels lack verifiable data.


Irene Rosique-Conesa, CEO and Co-Founder of Nuvio Planet, believes the solution isn’t more PR but better data. Spun out of BASF, Nuvio Planet is a climate tech SaaS platform that transforms sustainability from marketing into measurable impact.


📚 Table of Contents


  1. What Is Greenwashing in 2025?

  2. How Climate Tech SaaS Works

  3. CSRD and the Future of Compliance

  4. Founder Journey: From BASF to Startup

  5. Case Study: Cutting Milk’s Carbon Footprint by 8%

  6. Misconceptions About Sustainability Data

  7. The 2030 Vision for Environmental Data

  8. Key Takeaways

  9. FAQs

  10. Closing Thoughts

  11. Automated Transcript


🚀 Meet Our Sponsor


🌱 What Is Greenwashing in 2025?


Answer Capsule:

Greenwashing in 2025 means making environmental claims without transparent, verifiable evidence — often hidden behind labels.


Deep Dive:

Even with increasing regulations, greenwashing persists. Irene highlights misleading packaging (“100% recycled” bottles) and vague textile claims (“organic cotton reduces water use”) as common examples.

Why? Because marketing spin is cheaper than transformation. Companies exploit consumer demand for “eco” products while avoiding deeper operational changes.


🖥️ How Climate Tech SaaS Works


Answer Capsule:

Climate tech SaaS like Nuvio Planet uses lifecycle assessment (LCA) to replace industry averages with real supply chain data.


Deep Dive:

Current sustainability reports rely on industry averages: one carbon factor for all poultry, textiles, or dairy. This approach blocks supplier accountability and hides differentiation.


Nuvio Planet changes that:

  • Companies use ready-made LCA templates (e.g., for milk, textiles).

  • They input their production data.

  • The SaaS generates product-level carbon footprints, certified by external validators.


This shifts sustainability from compliance burden → innovation driver, enabling simulations (e.g., feed composition for dairy cows) that directly improve efficiency, cost, and emissions.


📊 CSRD and the Future of Compliance


Answer Capsule:

The EU’s CSRD requires companies to publish detailed sustainability reports from FY2025/26. SaaS tools automate reporting and future-proof compliance.


Deep Dive:

The Corporate Sustainability Reporting Directive (CSRD) enforces auditable disclosures across industries. While some firms already report voluntarily (e.g., SBTi adopters), CSRD makes it mandatory.


Irene notes that future-proofing data systems is key: companies using SaaS gain strategic insight, not just compliance. CSRD compliance becomes a growth enabler, improving supplier choice, customer trust, and investor confidence.


👩‍🚀 Founder Journey: From BASF to Startup


Answer Capsule:

Irene left BASF to co-found Nuvio Planet, learning to unlearn corporate habits and embrace startup risk.


Deep Dive:

At BASF, Irene worked with ESG reporting but saw its limits: corporate averages ≠ real supply chain data. Through BASF’s startup incubator, she launched Nuvio Planet with her co-founder Jörg.


The hardest part? Letting go of corporate stability:

  • Perfectionism → “Shipment beats perfection.”

  • Failure avoidance → Embracing failure as iteration.

  • Security → Risk and uncertainty.


Her leap illustrates how corporate rigor + startup speed creates powerful climate tech founders.


🥛 Case Study: Cutting Milk’s Carbon Footprint by 8%


Answer Capsule:

Using Nuvio Planet, a dairy reduced milk’s carbon footprint by 8% — equal to 1M Berlin–New York flights.


Deep Dive:

By simulating animal feed formulations, a client achieved:

  • 8% emissions reduction in milk production.

  • Lower feed costs.

  • Improved nutrition.


Scaled across supply chains, this equals millions of flights eliminated annually — proving SaaS sustainability drives both climate and business value.


🤔 Misconceptions About Sustainability Data


Answer Capsule:

Many believe LCA is expensive and time-consuming, but SaaS reduces the process from months to hours.


Deep Dive:

Clients assume:

  • LCAs require consultants.

  • Data isn’t available internally.


Reality:

  • SaaS reduces costs dramatically.

  • Companies already have the data — they just need systems to use it.

  • Certification standards are built-in, simplifying compliance.


🔮 The 2030 Vision for Environmental Data


Answer Capsule:

By 2030, environmental data will be as important as price or nutrition labels.


Deep Dive:

Irene’s bold prediction: product labels will include verifiable carbon data, supported by interconnected SaaS systems across supply chains.


Without transparency, companies risk exclusion from contracts and supply chains. The winners will be those who prove impact with data, not those who rely on “eco” PR.


🧩 Key Takeaways


  • Greenwashing persists because claims lack verifiable data.

  • Lifecycle assessment SaaS provides supplier-specific insights.

  • CSRD compliance shifts from burden → opportunity.

  • Founder journeys from corporate to startup require unlearning.

  • Case studies prove SaaS impact at scale.

  • By 2030, data-driven environmental labels will be as common as nutrition facts.


💬 Founder Quote

“Shipment beats perfection. In startups, moving fast with science matters more than flawless corporate processes.” — Irene Rosique-Conesa
“Environmental data must be as important as price and nutrition.” — Irene Rosique-Conesa


🧵 Further Reading



🚪 Connect with Us

Relationship Map

  • Jörn "Joe" Menninger → Host of → Startuprad.io

Frequently Asked Questions

What is this article about: Climate Tech SaaS: How Nuvio Planet Ends Greenwashing?

Nuvio Planet is a climate tech SaaS startup that ends greenwashing by providing verifiable, data-driven sustainability reporting. The platform helps companies measure and prove their environmental impact with the rigor that regulators and customers increasingly demand.

What are the main takeaways from this discussion?

Greenwashing has become one of the biggest credibility threats facing companies making environmental claims. Nuvio Planet's climate tech SaaS platform directly addresses this problem by providing verified, data-driven sustainability reporting that replaces vague green marketing with auditable metrics. This interview covers how the startup is building the infrastructure layer that makes corporate climate commitments measurable and accountable.

How does this topic connect to the broader startup ecosystem?

Nuvio Planet's climate tech SaaS platform replaces vague corporate sustainability claims with verified, data-driven environmental reporting. The system automates carbon accounting, tracks emissions across supply chains, and generates audit-ready sustainability reports. Companies using the platform reduce greenwashing risk by providing regulators and stakeholders with independently verifiable environmental data. The startup addresses the growing regulatory requirement for substantiated ESG claims

About the Host

Joern "Joe" Menninger is the host of the Startuprad.io podcast and covers founders, investors, and policy developments across the DACH startup ecosystem. Through more than 1,300 interviews and nearly a decade of reporting, he documents the evolution of the European startup landscape. Follow Joern on LinkedIn.

Support Startuprad.io

This founder story was produced by Startuprad.io, the leading independent podcast covering the German and European startup ecosystem. If you enjoyed learning how Nuvio Planet is tackling greenwashing, subscribe to our podcast on Spotify or Apple Podcasts and leave a review. Your support helps us bring more climate tech founder stories to light.

Automated Transcript

1 Greenwashing is everywhere from supermarket shelves to 2 corporate annual reports. But here's the questions. 3 Are those sustainability claims worth anything without 4 hard dated? Back them up. My guest today says 5 no and she's here to prove that. We're going to unpack 6 what screen washing gets wrong and how a new wave of climate 7 tech is fixing it with science, not spins. 8 Welcome to Startuprad IO, 9 your podcast and YouTube blog covering the German 10 startup scene with news, interviews and 11 live events. 12 Welcome back to Startup Radio, your gateway to the German, Swiss and Austrian 13 startup scene, bringing you the founders, investors and 14 innovators shaping the future. I'm your host, Joe 15 Manager and today we are diving deep into the world of climate 16 tech supply chain transparency and why the fight 17 against greenwashing is about more than just good

18 intentions. Joining me today is Irene. 19 Hey. Hi Irene. Hi Jo. Thank you for having me. 20 My pleasure. She's the co founder and CEO of 21 Novio Planet, a climate tech platform spun out 22 of BASF in 2023 that's making 23 environmental data the global stand for transparency. 24 Irene has more than a decade of experience in large scale 25 life cycle assessment, has worked with industry leaders like 26 Evonik, KWS Best Mix and Believe 27 say the key to stopping greenwashing isn't more 28 pr, it's better data. From growing up 29 in farming regions of Spain where she witnessed environmental 30 damage firsthand, to leading digital 31 transformation projects in the agri food sector at basf. 32 Arene Story is a remix of scientific precision and 33 founder grit. And here's a little insider note. If you're a 34 Founders Vault subscriber, you'll get to hear Irene's unfiltered

35 thoughts on wor greenwashing tactics. She's seen 36 in the wild the realities of being a woman founding climate tech and the 37 bold moves Nu Planet has planned. Next, you could join 38 us via our YouTube membership or on substack 39 to get that exclusive segment. And I can also spill a 40 secret. You can. You are owning a churros maker, right? 41 That's right. That's right. So that was my best acquisition during 42 the COVID lockdown. For everybody who doesn't know 43 you're originally from Spain, you 44 are joining us currently from Madrid, but your startup is based close 45 to BASF in Germany and 46 in Spain. There's a lot of good food, but I really, really 47 like. I actually just bought a package of 48 very dense cacao hot chocolate that you eat with 49 churros con chocolate, which is the chocolate part. Can you explain for

50 everybody who's never tasted it what it's like? So 51 Churiza is a typical Spanish dessert which is made 52 of dough, basically. So it's like a 53 Berliner. Maybe your audience knows a Berliner, 54 but in a shape of a circular long 55 line, basically. But it's like a fried dough. So 56 it's kind of like a Berliner, but in the Spanish way that you normally eat 57 with hot chocolate. That's true. And normally 58 that's typical really on Sundays. So every Sunday 59 you would go and buy churros. You eat the hot chocolate or. Yeah, like New 60 Year's. That's also very typical. It actually 61 surprised me when you said it's a typical dessert because I always 62 associate it with the very early mornings when 63 you leave the Spanish night. Nightlife. Because in Madrid, 64 nightlife starts at midnight and lasts

65 maybe until 6am and that's usually the time I had children. 66 And then you go to San Gines, which is the best churria in 67 Madrid, and then you have the churros at. 7Am yeah, 68 that's usually the people pull me over. Come on, come on. 69 Churros con chocolate. Yes. Okay, 70 Irene, let's start right at the heart of this. In your own words, or what 71 is greenwashing in 2025 and why does it 72 still happen when we've never had more 73 sustainability regulations on the books? Yeah, thank 74 you, Joe, for the question. So indeed, I think there are a lot of 75 regulations upcoming now, but greenwashing 76 is still happening because companies are still making 77 environmental claims which are not based on 78 evidence, which are not based on transparent and 79 verifiable data. So any environmental claim 80

that you might see in the supermarket, if you 81 don't see any asterisk or any really 82 small tax explaining what it means, that's a sign 83 of greenwashing. So even though there are a lot of regulations 84 today, still there is a lot of gray area that is not covering 85 such claims. 86 Can you share a high profile or memorable 87 example of copper greenwashing that failed and 88 what we can learn from it? Yeah, so 89 I think so maybe like two examples 90 that I think everyone can relate to. 91 For example, when you go to, again to the supermarket and you look at 92 any product maybe in the package, if you look at a plastic 93 bottle, maybe it says 100% recycled 94 material. So all these packaging, packaging claims that 95 talk about recyclability, normally that's 96 hiding more that it's not written in the label.

97 So packaging would be one sector where this is really widely spread 98 right now. And also the textile industry, I 99 think we have all these claims a bit misleading when they talk 100 about organic cotton. Okay. This T shirt 101 Reduced the water footprint in X region. 102 So all these labels are related to our clothes that we buy. 103 They can be really, really misleading. Still today 104 I was wondering for our audience, what's the worst example of 105 greenwashing you've seen? Tell us in the comments below. 106 Irene. What? Why do you 107 think so many companies treat sustainability as a 108 marketing exercise rather than measurable impact 109 strategy? Yeah, so yeah, 110 that's a really good question because you're here for the good questions. 111 We were just getting started. So I think 112 that, I mean as consumers. Yeah. That we

113 are all consumers. So I think when 114 the price and the functionality of the product 115 is the same, then the consumer will always buy 116 something that is coming from a company that is 117 environmentally conscious. Yeah. So a company that has some sustainability 118 or environmental related strategy. 119 So I think companies still understand that because 120 consumers are aware of the environment and are aware of the 121 climate change. Who hasn't heard of climate change today? Then they would 122 choose this more sustainable, let's say product over 123 another one that has the same price and functionality. 124 So it is very easy and cheap to have a 125 marketing narrative over really embedding 126 sustainability in the operations of the company 127 to reduce waste, to reduce all 128 kind of raw materials. So that's always the 129 easy way. And consumers still value

130 sustainability today. Of course. And the 131 missing link is data. With no you planet. You 132 said data is the missing link in sustainability. 133 How does this apply to solving the 134 greenwashing problem? Yeah, yeah. So 135 let me give you some context here. So there was this study 136 performed by the European Commission a couple of years ago and 137 they investigated all the sustainability labels that we find 138 in the Supermarket, which are 230 139 different labels that you find on the products. 140 You know, these labels, what I said before about recyclability 141 of the materials, all this eco bio 142 organic. And what they found is that actually 143 half of these claims, they don't have any data back in them. 144 So they don't have any verifiable data saying like, okay, 145 this is a bottle which is coming from recycled material.

146 And here is why. So data. 147 And really at the product level, that's what's 148 missing. To verify and to make sure that 149 it's a proper environmental claim. So 150 we're not down to data. And you get data from 151 measurements. What's wrong with the 152 way most companies measure their environmental impact today? 153 And how could your LCA software improve this? 154 Yeah, so again, looking at the 155 supermarket today is the supermarket 156 topic. So when they, well, when you look at the, at the 157 environmental impact of a supermarket, 95% is coming from the 158 products. Yeah. That you find on the shelves. And 159 today it is accepted in the regulations to use, 160 let's say the same average emission 161 factor for of course, per group. 162 Right. So per vegetables, per meat, if it comes from chicken, 163

pork and so on, they would use one emission 164 factor, average industry factor for all 165 these products. So this doesn't allow to really 166 engage with your suppliers. This doesn't allow improve your 167 supply chain because you don't have any transparency. You're using just average 168 data. So with LCA 169 and Nuvio Planet, So LCA is lifecycle assessment. You 170 can measure the real environmental impact in 171 the supply chain of your product. So with lifecycle 172 assessment, that's really the tool and the methodology that is used 173 to account for all the emissions, for all the resource 174 consumption that happens along the life cycle of a product. 175 In this way you can find specificity and you can 176 really see the real impact 177 from your suppliers. And at the product level, my 178 understanding is it's the complete life cycle. So a lot of like

179 you've been talking about, for example, fashion, 180 I'm not necessarily a fashion guy here, speaking from my 181 experience, but my understanding would be, for example, that 182 some of the claims are basically just the production 183 of, of the clothes, but nobody considers how 184 to dispose of them. What, what do you need to do with them? How 185 the environment. And if you assess the complete lifecycle, that's 186 something different. Indeed. Yeah. So I mean 187 normally these environmental claims, that's 188 from cradle to gate, so to the gate of where you 189 buy them. Right. So of course the end of life of 190 each product, that's also included in the lifecycle assessment. 191 But normally that's out of the scope of these environmental claims. 192 But the way of disposing or all the textiles, 193 that would really change the environmental impact of the product, especially depending

194 on where in the world. Yeah, because the waste management systems, 195 of course, that's completely different. So that, that could have a huge 196 difference in the environmental impact of a T shirt wherever you buy 197 it. Yeah. And how can the 198 right climate tech SaaS turn sustainability 199 from like a compliance cost into driver of 200 innovation and growth? So I think that this life cycle 201 approach, this life cycle thinking, that must be 202 embedded into any product innovation, product development. 203 So when companies, regardless of the sector, when they are developing new products, 204 they need to embed sustainability in their research. And that's 205 already happening in some sectors, 206 but that will be the norm going forward, that this 207 LCA approach that's embedded in any product innovation 208 so that at the end companies really also grow their, their top line.

209 Let's go a little bit from corporate to climate tech. 210 What moment at ESF convinced you that 211 the corporate ESG model alone couldn't deliver 212 true supply chain transparency? 213 So right. So esg, that's the environment, social and 214 governance aspect of. So it's the entire 215 sustainability. Right. My focus is always on environmental 216 sustainability. That's what I study. That's what we do with Nuvio Planet. 217 So at BASF when we talk to customers 218 and suppliers, because of course, I mean BASF is at the beginning of 219 literally every value chain of every product. So when 220 we talk to either customers or suppliers, we 221 realize that having these corporate targets, having these corporate 222 average numbers, that's not enough. So they wanted to 223 have tools, they wanted to have data at the product level 224 so that they could really drive and have the transparency in the supply

225 chain. So I mean it has been a journey of course. So 226 I think BASF released the first corporate carbon footprint in 227 2008. So not so long ago 228 if you think about it. And then since then it 229 has been just to improve. And that's what we are also trying 230 to do today with the tools and the software that we have. They are not 231 perfect but it's always continuous improvement. 232 I have a smartass question for you. You work there, you've been 233 there. Do you know what BASF stands for? Yeah. 234 Here you go. And everybody repeats right now. 235 Sorry. It's something I know because it's not too far away from. I 236 grew up. Oh yeah, okay. How did you navigate 237 the leap from a corporate leader 238 to climate tech founder? Especially in such 239 a mission driven SAS business?

240 So I was, I was really fortunate because for the past two years 241 I've been part of this startup program at BASF 242 where we have grown Nuvio Planet where I have, where I have met 243 my, my co founder, my current co founder Jorg. 244 Actually during these past two years I 245 have already had the complete startup experience from changing 246 the founding team a couple of times, 247 hiring the team, scaling the teams, having to have 248 restructures. I 249 was fortunate enough to have this transition because of this 250 startup program from BASF where we really 251 incubated Nuvio Planet so that now we can go as an independent, as 252 a fully independent company. 253 Guys, we'll be back with more questions after show that break. 254 You. 255 Back from the ad break. We want to know now how Nuvial Planet

256 actually works. What did you have to 257 unlearn from your coupled life to succeed in the fast 258 paced green tech startup ecosystem? 259 So quite many things 260 but I would say so mainly I think the 261 also like one of My mentors always told me like this shipment 262 beats perfection. So all the 263 processes, right, that you have at a corporation, all the processes for 264 approval, all the processes for alignment, all the processes for 265 defining the 10 year strategy for something 266 that's of course not happening. And while you need to move 267 while being mindful, of course, because we are in a pretty 268 scientific field, so of course we cannot do 269 really too bold movements. But still I think this 270 achievement, that's really something that I have 271 to unlearn. And I would also say that

272 the failure culture, so I really 273 had to unlearn that failure is not an 274 option because somehow this at the corporate level, 275 that's not the failure culture, 276 let's say is not very embedded in the corporations. 277 So now it's a must, right, that you need to fail so that you can 278 move. So that you can move. 279 And I think also living with the uncertainty, living with the risk, 280 so leaving my permanent German 281 corporate job, of course that's 282 a huge risk that I had to take and that have to 283 live with this uncertainty. Like I really believe in 284 what we are doing, I really believe in the impact that we 285 are creating. But it's a huge risk and it's very 286 uncertain. So I don't know where we will be in one, two years. 287

Right. Hopefully driving 288 and helping our customers with the sustainability journey. 289 But it's pretty uncertain. So this 290 uncertainty, I didn't have it before, of course. I was wondering, 291 because such assessing the lifecycle is nothing really 292 easy. So I was wondering, how does your 293 lifecycle assessment platform turn complex 294 environmental metrics when we're just talking about stuff that 295 BASF produces, food, 296 textiles, There's a lot of input. How 297 do you turn those complex environmental metrics into 298 actionable decisions that meet the 299 CSRD compliance for 300 everybody? That's a directive of the European Union. 301 Yeah. So we have already 302 mapped, let's say the whole materiality assessments, 303 all the parameters, all the hotspots that you have in the lifecycle of 304 a product. Let's say for example milk. 305 So our customers, when they register to our 306

product, we have a template, an LCA template 307 for milk. So everything is already built. They just need to 308 enter their production data. So we have already 309 aligned our science, our lcas with the 310 methodology. We are working with external 311 certifiers so that they can certify our methodology. 312 And basically with this modular 313 and with this, let's say easy interface and already everything in 314 the backend that they don't need to see 315 that's embedded in the product. After many years of 316 research that we have been doing this at BSF 317 and this is mainly how we make it easier for the 318 user. For them it's reproducible, so they always 319 get the same lca, the same template. And for them they know 320 what data to collect. Bas, can you share 321 a success story where something like accurate carbon

322 footprint tracking changed a client sustainability 323 strategy? I would say that 324 I think the best 325 example, maybe that we might have is a 326 customer producing milk and 327 they used our tool to reformulate what they were 328 giving to the cows as animal 329 feed. And thanks to our tool, they, after 330 several attempts, I mean, we allow like multiple 331 simulations, but then they could reduce the carbon footprint of milk 332 by 8%. And then 333 here, I mean, of course it's not only based on 334 sustainability. Yeah. So today, I mean, sustainability, 335 it's an add on which in future it will become of course a must. 336 But of course, when you look at the nutrition, when you look at the price, 337 everything was better as well. And then on top, the sustainability 338 aspect and just to give you some dimension because of course it's

339 8%, that's a bit abstract, but 340 if we would consider that this customer would apply 341 this, let's say, new formulation to all the milk that they buy 342 from their suppliers, this would be equivalent to 343 1 million passenger flights round trip from 344 Berlin to New York per year. So 345 that's all the amount of CO2 that could be saved because of this 346 new strategy from this customer. That's a lot 347 of time up in the air, especially considering that 348 I do have a cousin who flies this route on a regular 349 basis as a pilot. So 350 that's quite an impact, especially if you can manifest 351 it with something most people have experienced in their life. 352 That's pretty interesting. And I also had to smile when we've been talking, 353 when my wife later asked, how was your interview? Oh, it

354 was great. We talked about churros con chocolate and a lot of milk. 355 The basics, the important stuff. 356 Let's go a little bit more seriously back to the interview. What 357 misconceptions do clients have before 358 working with you? And how does science based sustainability data 359 shift their mindset? So I think 360 at the beginning they all think that it's going to be really expensive 361 and that it's going to take really a lot of time to do an LCA 362 for their products. But then when we show the product, 363 of course they see like, okay, they can do it in hours instead of 364 months, that it would be the case with a 365 consultant and really for a small 366 share of the price that they would pay if they would do it with an 367 External party. So I think that's always the

368 misconceptions and I would say that also 369 they think that they don't have the data, that they don't have what they need 370 to do the lca. Right. And everything is in their system. So of course 371 they know what they produce. So no one else knows 372 better than the companies, of course, their production 373 data. I think with our 374 platform, as I mentioned before, so we are 375 aligning with method, with standards. So 376 we, we make sure. Yeah, that, that everything is, is 377 compliant so that they don't have to do it themselves. Yeah, so they can 378 rely 100% on our tool to 379 be, to be compliant with the methodologies. 380 My understanding is also the use of 381 Nuvio Planet software is driven in part by regulation. 382 How is CSRD legislation 383 shaping the sustainability conversations across Europe

384 and the agri food supply chain? 385 Yeah, that's a very good point. And I mean 386 there are a lot of updates regarding the 387 regulations and how the CSRD was again delayed or 388 with the omnibus package. But, but in general this is 389 really shaping the conversation in a way 390 that companies know that it's coming. So companies know that they have 391 to report and they are all preparing. 392 But the reality is that, I mean actually companies, 393 they know that when they have the data, when they have 394 sustainability data, when they have the real environmental data, 395 this clarity will help them to really make better 396 strategic decisions. So companies are doing it just to 397 future proof their license to operate because regulations, 398 okay, in five years they will change, right, we will have new regulations.

399 But companies, they are really taking care of making sure that 400 they have the data and they are future proofing their 401 data systems as well. 402 By the way, when are your clients required to 403 do those lifecycle assessments? Report this data. 404 So the agri food company, so that was delayed until 405 2026 now. So the first 406 fiscal year will be 2025. So that will be the first year 407 when they have to report. So they can 408 of course use our platform to calculate 409 the specific supplier footprint data. 410 But just, sorry, I mean, having said that, I mean we have, 411 there are many companies that already report on a voluntary 412 basis. So there are other frameworks like the 413 sbti, so the science based target 414 initiative, so that has been around for 415 quite some years already and they are

416 certifying science based carbon reduction targets. 417 So some companies that have been already reporting this, so nothing 418 changes for them, it's just that, okay, they have to do it now in a 419 different reporting framework. But some companies, 420 they have already been doing that. Especially 421 I mean when you look at Europe, the biggest retailers for example, they have 422 already this voluntary reporting systems in place. 423 From our audience, I want to know, do you think 424 regulation is key to any greenwashing or 425 will it take something else? Share your thoughts with us 426 Irene. If every company had real time 427 ESG data like tomorrow, what would be the 428 first big change you'd seen in the global food system? 429 Well, that would be a dream 430 because then we would see, 431 we would see transparency, we would see transparent value chains, we would see

432 transparent data, we would see dynamic 433 sourcing. So we would see 434 really companies and consumers choosing low 435 impact products and that 436 will have also an impact on the customers. 437 So they will reduce the costs that they need and the human resources 438 that they need for reporting. 439 With all these new regulations, which is 440 right now they are a bit freaking out some of 441 them because they need to report it's something that comes on top. They 442 don't want to do it, they have to do it. 443 So the tool providers, let's say we try to make it 444 easier for them. 445 As the last question hitting almost exactly a 446 30 minute mark here, here. Awesome timing by the way. What's your 447 boldest prediction for the role of data 448 transparency in Climatech by 2030? 449

So I would say that environmental data 450 must be, must be as important as price 451 and nutrition. So I would love to see that, I would love to 452 see a real label, environmental label on every 453 product with verifiable data behind 454 and I would, I would like to see really a lot of interconnected 455 systems. So nowadays it's very difficult still to connect to software 456 and to connect to different systems, it takes some time. So I think 457 a fully interconnected, let's say ecosystem and supply chain, 458 we're connecting software and data security and data 459 flowing, that's the norm. 460 Ari Only thing left for me to say right now is, is 461 muchas gracias, muchas gracias. 462 Joe to YouTube for everybody who is a subscriber 463 on substack and YouTube, we'll be back with a few more 464 questions and answers in our Founders vault.

465 That's all folks. Find more news, streams, 466 events and 467 interviews@www.startuprad.IO. 468 remember, sharing is car.

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