From Stress to Confidence: The Financial Anxiety App Built for Real Life
- Jörn Menninger
- 4 days ago
- 23 min read
🚀 Management Summary
In this episode, we sit down with Laura Cornely, co-founder of Count, a new kind of financial anxiety app reshaping the way Gen Z, millennials, and professionals engage with their money. We explore her journey from private equity to empathetic product design, the emotional toll of finances, and why her app puts mental health and personalization at its core. If you're tired of juggling disconnected finance tools, this episode (and blog) is for you.
📚 Table of Contents
What Is Financial Anxiety and Why Does It Matter?
From Private Equity to Purpose: Laura's Founder Story
How Count Addresses Money Stress Head-On
What Makes a Financial Anxiety App Truly Holistic?
AI, Automation, and Trust: The Fintech Future
Why the DACH Region Needs Empathetic Finance
Further Reading
The Video Podcast
The Audio Podcast
Automated Transcript
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💡 What Is Financial Anxiety and Why Does It Matter?
Financial anxiety is more than just budgeting stress — it’s a real emotional burden that affects sleep, relationships, productivity, and overall wellbeing. According to recent studies, over 70% of Gen Z and millennials report feeling overwhelmed by financial decisions, despite having access to endless apps.
💬 “We all know money can't buy happiness, but it can absolutely buy peace of mind.” – Laura Cornely
🔄 From Private Equity to Purpose: Laura's Founder Story
After years in high-finance roles across Europe, Laura noticed a recurring pattern: people kept asking her the same personal finance questions — even her colleagues. She realized that today's financial tools either dumb things down or overwhelm. Her “aha moment” came when she started teaching finance lunch sessions at work.
💬 “I wasn’t the typical finance bro. People trusted me because I made money human.” – Laura
🛠️ How Count Addresses Money Stress Head-On
Q: What does a financial anxiety app do?
A financial anxiety app like Count helps users manage money with less stress by offering automated budgeting, consolidated dashboards, and proactive alerts. It promotes transparency, control, and emotional peace.
The 3 Pillars of Count’s Anxiety-Reducing Approach:
Full Automation – You onboard once, then it runs in the background.
Total Transparency – See all accounts in one dashboard.
User Control – You can take the reins anytime you want.
It’s like an autopilot for your finances — but you can grab the wheel anytime.
🌱 What Makes a Financial Anxiety App Truly Holistic?
Count isn't just about numbers. It’s built to manage your emergency fund, investing goals, and mental stress. Personalized financial plans are regularly adjusted based on income, behavior, and life stage.
💬 “We even stop investing if we detect you've lost your job — and check in with you. That’s real personalization.”
This is where empathy meets robo-advising, and emotional triggers meet machine learning.
🤖 AI, Automation, and Trust: The Fintech Future
Laura predicts a future where AI financial advisors won't just suggest ETFs — they’ll understand your emotional triggers, life goals, and personality. The fintech industry is shifting from product-focused to user-focused, with trust and empathy leading the way.
💬 “The future isn’t about selling services. It’s about understanding who you are first.”
🇩🇪 Why the DACH Region Needs Empathetic Finance
Financial tools in Germany, Austria, and Switzerland are still rooted in outdated bureaucracy and product-first models. Count, though UK-based, was inspired by Laura’s German roots and the financial blind spots she saw in DACH countries.
💬 “Your pension dashboard is a mess. Most people don’t even know where their money is.”
Count aims to be the first digital wealth advisor built for emotional clarity — not just net worth tracking.the full management team to align cultural expectations. Don’t repeat it.
🧵 Further Reading
‘We’re living in two separate economies.’ Why young Americans feel stuck, financially
More Millennials Fear a Financial Crisis Than Retirement Itself
The New Money Mindset: Gen Z Is Treating Finances Like Self-Care
Financial Planning for Startups: Building a Path to Profitability
Investment Readiness for Startups: Building a Compelling Pitch
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🎧 The Audio Podcast
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📝 About the Author
Jörn “Joe” Menninger is the founder and host of Startuprad.io — one of Europe’s top startup podcasts. Joe's work is featured in Forbes, Tech.eu, and more. He brings 15+ years of expertise in consulting, strategy, and startup scouting.
✅ FAQs
Question | Answer |
What is a financial anxiety app? | A financial anxiety app helps users manage money with less stress by offering budgeting automation, emotional insights, and financial clarity. |
How does Count personalize financial planning? | Count uses income, behavior, goals, and timelines to adapt your plan in real time — even pausing actions when your financial status changes. |
Why do Gen Z and Millennials struggle with money tools? | They face information overload without support. Count helps by combining automation with transparency and emotional awareness. |
Can a financial app help reduce money-related stress? | Yes. Tools like Count consolidate finances and remove decision fatigue, giving users peace of mind. |
What’s the best budgeting app for emotional well-being? | Count is one of the first to integrate transparency, automation, and emotional support in a single dashboard. |
Do I need a financial advisor if I use Count? | Not necessarily. Count functions like an automated digital advisor, though some users still prefer a hybrid approach. |
How does Count handle financial emergencies? | It starts with emergency fund planning and can automatically stop transactions if it detects income changes. |
What is financial transparency in apps? | It means seeing all your accounts and assets in one place, with clear insights and no hidden fees. |
How is Count different from robo-advisors? | It goes beyond investing — offering full-spectrum budgeting, emotional analysis, and control. |
Is Count available in the DACH region? | While founded in the UK, Count was built with German finance blind spots in mind and is expanding. |
Give us Feedback!
Let us know who you are and what you do. Give us feedback on what we do and what we could do better. Happy to hear from each and every one of you guys out there!
The Host & Guest
The host in this interview is Jörn “Joe” Menninger, startup scout, founder, and host of Startuprad.io. And guest is Laura Cornely, Co-Founder of Count Finance . Reach out to them:
📅 Automated Transcript
Laura Cornely | Co-Founder | Count Finance [00:00:00]:
Foreign.
Jörn 'Joe' Menninger | Founder and Editor in Chief | Startuprad.io [00:00:09]:
Your podcast and YouTube blog covering the German startup scene with news interviews and live events. She left Private equity to fight financial anxiety Now Lara Connelly is building Count, the app that finally makes your money make sense. If you've ever opened five apps to figure out how broke you are or okay you are, this episode is for you. Today's guest left a high flying career in private equity and venture capital to solve one of the biggest problems in personal finance today, financial anxiety. Lara Cornelli is the founder and CEO of Count, a next generation personal finance platform built for millennials, Gen Z and busy professionals overwhelmed by budgeting apps, disconnected tools and money stress. In this episode, you'll hear the founder story behind Count. From bootstrapping the first MVP with her husband to conducting 100 plus user interviews to deeply understand the emotional pain people feel about money, Lara shares how she's building a truly holistic wealth management experience that combines automated budgeting, real life financial visibility and personalized insights all in one intuitive app. We'll unpack how traditional finance tools fail and what set it and forget it, money confidence really means and how Count is bridging the gap between mental health and money.
Jörn "Joe" Menninger | CEO and Founder Startuprad.io [00:01:47]:
Plus her predictions on the future of fintech. Being a female founder in a male dominated space and while building trustworthy, transparent financial tools is the next frontier for wealth. If you care about financial well being, user centered fintech and founders solving real human problems, this one is for you. Laura. Welcome. And we already can tell our audience we talked before and we are the Night Owl Club here, right?
Laura Cornely | Co-Founder | Count Finance [00:02:14]:
Yes. Hey Johan. Hey everyone. Thank you so much for having me. It's a real pleasure.
Jörn "Joe" Menninger | CEO and Founder Startuprad.io [00:02:20]:
Guys, before we dive in, have you ever felt overwhelmed trying to figure out your own finances even with five money apps on your phone? Tag us on threads, LinkedIn or YouTube with your answer using StarWRadioMoneyTalk. We'd love to feature your insights in a future episode. Lara. Now let's get started. We may add that you've been sneaking in here before you founded Count in London, but you're actually a Kolshermedel.
Laura Cornely | Co-Founder | Count Finance [00:02:54]:
Yes, it was lovely. Before we started recording, we actually had our conversation in German. So it's probably a bit odd switching to English now, but it is after all the language I usually speak when I'm working.
Jörn "Joe" Menninger | CEO and Founder Startuprad.io [00:03:06]:
So okay, let's talk a bit. Little bit. From Wall street to wallets, you worked at some of Europe's top financial institutions. What made you walk away from the world to from that world to build Count? And why now?
Laura Cornely | Co-Founder | Count Finance [00:03:22]:
Yes, well, basically changing suit and Office for Startup chaos, right? And I think the story behind that is quite similar to what you hear from most founders. It's this neon sign screaming at you something needs to be changed, and that the status quo is not working as it is and no one is fixing it. So that basically I took this as my cue to change it. And where this came from is probably a bit related to my background. As you mentioned, I worked in finance, but my family is not very finance savvy. My parents actually really bad with finances, and I hope they won't listen to this podcast. But that probably triggered for me that I really, really want to understand the system behind it. Not so much having money, but rather understanding how everything works.
Laura Cornely | Co-Founder | Count Finance [00:04:21]:
And so not only did I work in finance, I also have this very intrinsic personal interest in it. And I guess my surroundings kind of picked up on that. And so I got questions for ages now from my friends, my families, even my co workers, all about their finances, things they didn't understand. So they reached out to me. And after years and years of this happening to me again and again, I started to wonder, okay, why do these people feel the need to ask me? Look at me. I'm not your typical finance bro. And so this is what made me take a step back, just look at the market and see how it is. And I found it's insufficient to cover for the needs.
Laura Cornely | Co-Founder | Count Finance [00:05:04]:
And so we built count to change it.
Jörn "Joe" Menninger | CEO and Founder Startuprad.io [00:05:06]:
I'm really curious about this. Aha. This spark moment when you realize no one is fixing this. I have to. Can you take us back to this moment when and where this was?
Laura Cornely | Co-Founder | Count Finance [00:05:17]:
Yeah, that was a funny story, I guess. So, as you already mentioned, I'm originally from Germany, but I moved over to the UK about four years ago now. And so I came new to this market and really wanted to understand again how it's working here, opposed to Germany. So I had certificates and, you know, really took a deep dive into how the systems work. And eventually the same thing started happening to me. So my new friends and my new colleagues, again, still working in finance, started approaching me. And it got to a point where with my last employer, actually, my colleagues asked me to do like Friday lunch sessions for them to understand, you know, the different asset classes, how they interact with each other, and also tax wrappers, which unfortunately is something we don't have in Germany, but it's a. It's a really neat aspect here in the uk.
Laura Cornely | Co-Founder | Count Finance [00:06:09]:
So when it got to that point, that was really where I was like, okay, this is so weird. I need. I need to Change something. Yeah, that was probably the aha moment. Mm. Mm.
Jörn "Joe" Menninger | CEO and Founder Startuprad.io [00:06:23]:
What real people taught you about money pain. You interviewed more than 100 people before building count. What shocked you most about how people experience money daytoday?
Laura Cornely | Co-Founder | Count Finance [00:06:38]:
Yeah, as you said, like 100 face to face interviews. And I guess what hit me the most was how extremely personal finances. And I don't even mean just your financial management should be different to mine. I really mean how close to our heart it can get in terms of if you feel uncomfortable with your financial situation, it can impact all different varies of your life or areas of your life. You know, you probably sleep bad or you feel anxiety. You don't want to open your bank account and want to see how it looks there. And yeah, that was the thing that hit me the most because we all know there's the saying money can't buy happiness, but hands down, money can buy peace of mind. That's what I learned.
Jörn "Joe" Menninger | CEO and Founder Startuprad.io [00:07:35]:
The finance fatigue generation. Why are so many of us, especially millennials and Gen Z, feeling paralyzed when it comes to money? Where are the tools failing?
Laura Cornely | Co-Founder | Count Finance [00:07:50]:
I think that's a very complex, very layered question. Oversimplified, I would say. It's information overload and support underload, which is not a real word, I guess, but. So when it comes to information overload, what happened I think was, you know, our past generations, what they had was very, very little access to information, which typically is a bad thing. But in that case, what it means is that in your mind, what you're feeling is, I cannot really do anything about it because I don't know, it's. And on the other hand, what they had was better access to support. So, you know, your parents and grandparents probably had the same thing where they would go to your banker or your financial advisor that they trust and then they get this support. Whereas here in the uk this is not the case.
Laura Cornely | Co-Founder | Count Finance [00:08:44]:
So what happened with the younger generation is that we have this beautiful access to information, but it's a mountain and terabyte and terabyte of information just on the shoulders of people. And essentially what happened is like, here is this information and now you figure out how it works. Have fun. You know, so they have too much information, too little support, and we think that they, with that can figure everything out for themselves. And I think that's what is the underlying issue, why they feel overwhelmed and paralyzed oftentimes when it comes to money management.
Jörn "Joe" Menninger | CEO and Founder Startuprad.io [00:09:17]:
The missing middle. You've said most apps either dumb things down or overwhelm the users. What does just right look like for modern Finances.
Laura Cornely | Co-Founder | Count Finance [00:09:32]:
That's a really neat question. And the answer is there's no. Right, Right. Because we are so different. So there will always be people that want to speak to a human advisor. There will always be people that want to do everything themselves. You know, the stock pickers or, you know, interested in the, in the details, etc. For us, how we approach this just right aspect is that it's probably threefold.
Laura Cornely | Co-Founder | Count Finance [00:09:59]:
It's first of all, it's fully automated, Second of all, it's fully transparent. And third of all, there is a control aspect. So the automation means that if you don't want to do it, as I said, we're talking about this, you know, overwhelm the feeling of overwhelmed and paralyzed. If you don't want to do it, you don't have to. We guide you through everything and then you do the onboarding with us, and from there on out, you essentially can sit back and relax and you don't have to do anything anymore. And then the transparency, the second point is that you will at all times always be able to see what's going on. And transparency is a main pillar of trust. Right.
Laura Cornely | Co-Founder | Count Finance [00:10:36]:
If you don't understand what's happening, if it's in transparent, you don't want to do something, especially when it comes to finance. So just having at all times access to where is my money, what is it doing, how is it faring, what are you doing with it? That's a very crucial part of building up the trust and the confidence. And then the third part, the con, the control, is that the reassurance that at any point in time you can take back the control. So if you think of us like an autopilot for money management, at any point in time, you can take that, the steering wheel, and start controlling it on your own.
Jörn "Joe" Menninger | CEO and Founder Startuprad.io [00:11:13]:
There are financial blind spots. You once asked, do you know how much money you really have? And most people didn't. Why is this such a common gap?
Laura Cornely | Co-Founder | Count Finance [00:11:27]:
Yeah, I think that also kind of plays a bit into what I, what I mentioned just now, the transparency. Right. And if I ask you now, right now, do you know how much money you have on all of your different accounts and overall, because most, really 99% of people don't. And I know it because I was that person. And the reason for it is that most people have several accounts at this point. So you probably have at least one current account. You maybe even also have a credit card. Then you have a savings account and then an account for your investing, be it either with a robo advisor or A trading platform or whatever.
Laura Cornely | Co-Founder | Count Finance [00:12:12]:
And then you also have your pension. So in reality you really, it's, it's split over so many different ways and tools, it's very hard to access some of them. Especially for example, pension. I have really no idea how to, you know, I, I need to consolidate it, etc. Etc. What is my password to onboard and the, to access the dashboard? So it's, it's split in too many ways and people kind of lost track of it very understandably so, which is one of the reasons why our focus was to bring it back together. So when you open the account app, the first thing that you see is your dashboard where all of your connected accounts are consolidated into one net asset view or total asset view, where you see how much you're having, where it's, where it's, you know, which split it is between savings, investing, etc. So just giving again this transparency of overview to people.
Laura Cornely | Co-Founder | Count Finance [00:13:08]:
I think that's very important.
Jörn "Joe" Menninger | CEO and Founder Startuprad.io [00:13:09]:
I was wondering. So one of the common financial blind spots is basically where it's really hard to get to current information. For example, my, my, my German government pension.
Laura Cornely | Co-Founder | Count Finance [00:13:22]:
Exactly.
Jörn "Joe" Menninger | CEO and Founder Startuprad.io [00:13:24]:
I see. Money equals mental health. How does count address the emotional weight of money, not just the math?
Laura Cornely | Co-Founder | Count Finance [00:13:36]:
Yeah, that was, that is probably a mission that is very close to my heart and also binds back together with this learning that I had from the face to face interviews. Right. Where I just said that people felt so bad and personally hurt by their financial issues. So when building count, or in general, when we sought out to this journey to build this financial solution, caring for the mental part and the mental health was one of our most crucial aspects. And how we're doing it again is of course the transparency aspect that I just mentioned, which just helps peace, bring peace of mind to our users. But also I'm a huge fan of building wealth sustainably and I hope most people are. And how that looks like for us is that we are building wealth by investing and saving. So if you start with your journey with us, we will always ask you, do you already have an emergency fund? And if so, how, how big is it? And if you don't, we always start investing and saving just because it's so crucial to have this financial safety net.
Laura Cornely | Co-Founder | Count Finance [00:14:49]:
If you don't have this and something happened, you know, you have to prematurely liquidate your assets in the investment part, which potentially hurts your returns. Also in general just gives you peace of mind knowing, okay, if something happens, I have a couple of bucks on the side, you know, so that was our, our first point where we said, okay, building up both of it and building it sustainably. That's our main path and our main mission.
Jörn "Joe" Menninger | CEO and Founder Startuprad.io [00:15:17]:
Before we get into that, I was spontaneously wondering, how did you find the one people to interview?
Laura Cornely | Co-Founder | Count Finance [00:15:25]:
So we started with our own network and then from there we kind of expanded. We asked, do you have someone that, you know, we could potentially interview, etc. Etc. And then we were also quite early already on social media, so we were on TikTok and Instagram and people reached out to us there. And then we just built up the conversation. This is how we got to. It's probably already more than 100 at this point, to be honest.
Jörn "Joe" Menninger | CEO and Founder Startuprad.io [00:15:54]:
Guys, we will be back after a short ad break. Guys, welcome back. Let's talk a little bit more with Laura about Count. She was bootstrapping with her co founder and also her husband. You built the MVP of Count alongside your husband. What was that experience like building a company and a life together?
Laura Cornely | Co-Founder | Count Finance [00:16:24]:
Yes, I love this question. I think you're only the second person to actually ask me this. And first of all, we've been together at this point for 15 years, so it's not. We started a relationship and started Count. I think that would be quite a lot for any relationship now we've been together for, which is now nearly half my life. And my husband is probably the most brilliant but also perfectionistic brain I know, which is extremely important or helpful for building a business, but can also be challenging, as you can imagine. But having someone on your side who challenges you ultimately just leads to a better product, I would say. And for us, I would say what we have that other founders probably don't have is that you A, trust each other 100%, no doubt about it.
Laura Cornely | Co-Founder | Count Finance [00:17:22]:
And then B, we're very, very good at conflict resolution. And not just, you know, talking about a conflict and then one of you is mad and then you pick it up later. No, it's a real conflict resolution because we've been together for such a long time. So we at this point you probably have that with I hopeful with your partner as well. So we're very good at that. And that is to say, it's been really nice. I've really enjoyed building Count with together with him, but we do have a hard time differentiating between talking about business and talking about our personal life. So where others maybe sit together in the evening and watch Netflix, we probably have a look at our code debug, user journey or something like this.
Laura Cornely | Co-Founder | Count Finance [00:18:07]:
So we sometimes have to be very forceful when it comes to drawing a line when we're like, okay, we have to stop talking about this now.
Jörn "Joe" Menninger | CEO and Founder Startuprad.io [00:18:16]:
I see, I see. Kind of know that feeling, what true personalization in fintech really means. A lot of apps claim personalization, but what does it really mean to build a financial tool that adapts to the individual?
Laura Cornely | Co-Founder | Count Finance [00:18:35]:
Yeah, I don't like throwing shades on competitors, but I will say that sometimes I have the feeling what others mean when they say personal is that they have your first name in your email. And what it means in reality for me is that A, everyone is extremely different, you and your life, where you, how you got, where you are, etc. Etc. Is completely different to mine and any others. So naturally your financial strategy should be different to mine. And then B, on top of that, you right now and me right now, we are different from the person or our situation is going to be different from the person that we're going to be in 10, 20 years time. So again, our financial situation right now, our management right now should be different to this person in the future. And this is exactly what we're doing with Count.
Laura Cornely | Co-Founder | Count Finance [00:19:30]:
So first of all, it's a very detailed look at how is your situation right now and then according to your income, your expenses, behavior, your financial goals, your time horizon, this is based on all of this information, is how we construct your financial management. And then at least annually we are checking up on you and seeing, okay, where are you standing? Is this the same or not? And then depending on how it's going, we are updating your strategy. Some of this is even automatic. Like if our algorithm noticed that you don't have any income anymore, we're actually proactively reaching out to you and saying, okay, we noticed this, should we kind of stop for now? You know, don't transact every month and don't take your budgeting or what would you like to change these kind of things. And if the closer we get to reaching your financial goal, automatically our portfolio rolls out of more risky investments and into safe haven investments in order to make sure that, you know, in case one year before you need to, you need the money, we will not be 100% in equity anymore. Because if then there will be a financial crush, this will diminish your returns tremendously. So this, these are only a few of the personalization aspects that we have with Count.
Jörn "Joe" Menninger | CEO and Founder Startuprad.io [00:20:54]:
Yes, as everybody can, everybody knows from just the last month, just saying the word tariffs and all the things that happen after that. Equities are a good long term investment, but you shouldn't count on it for a specific time. You Went from fund ratings to empathy led product. How did your background in fund analyzers and strategic finance shape how you build for real people today?
Laura Cornely | Co-Founder | Count Finance [00:21:26]:
Yeah, I think it was, I think I've been very fortunate when it comes to my skills that I was able to acquire through my past work experience. And it's basically, it's a combination of two things. First of all, as you just said, it's this investment experience. When I was working at the biggest European rating agency, what we did is essentially talk to the biggest European asset managers. And I was in one on one conversations with the portfolio managers, challenging their strategies, their portfolio, they're holding their view on the markets, the team, how they interact with each other. So our job was essentially to trying to pick apart what they're doing and then based on this, we did our rating. So this comes in extremely handy of course, in my own portfolio construction right now because all of this experience plus the network that they have and their experience are flowing into our algorithms. And then on the other hand what I did was, you know, my experience in private equity and venture capital and is taking a look at the market and at the companies in the market and the businesses, figuring out whether they're good businesses and then acquiring them and implementing or onboarding them into our existing portfolio.
Laura Cornely | Co-Founder | Count Finance [00:22:40]:
And based on this experience, I'm extremely good at figuring out what is going wrong, what are the skills to scale a business, what are best practices that we're following, and all of this I am integrating in my own business. And so far I've been very happy and satisfied with how it's going.
Jörn "Joe" Menninger | CEO and Founder Startuprad.io [00:22:59]:
Talk a little bit about women in fintech here. The bias and the breakthrough. What's been your experience leading a fintech company as a woman and what needs to change in the ecosystem?
Laura Cornely | Co-Founder | Count Finance [00:23:12]:
Yeah, I'm not a huge fan of these questions, to be honest. I do admit that there are structural challenges. There are, and I wish for them to be alleviated for minorities and also, you know, on a gender basis for sure. But I personally never identified myself with this problem and I also don't like playing into this gender war narrative just like everyone else. I feel like I had some really shitty experiences. I had some really great experiences. Some of my mentors were just amazing. I had great female bosses, great male bosses, shitty, shitty male bosses.
Laura Cornely | Co-Founder | Count Finance [00:23:54]:
So I wouldn't say that I had a lot of trouble. I just, as I said at the beginning, I'm a great fan of understanding the mechanisms of a system. And then you play, try to play the system.
Jörn "Joe" Menninger | CEO and Founder Startuprad.io [00:24:14]:
Going a little bit more into your project. What's long term vision for Count? Could Count become the digital advisor we all trust? The banker of trust for like the next generation?
Laura Cornely | Co-Founder | Count Finance [00:24:27]:
I mean the short answer yes, probably a longer answer yes, absolutely. I would dare to say so. I dare to dream. So that's our mission. I have a fantastic team, all of us with the same mission behind it that we truly want to help our users by building this experience. And I would hope that ultimately a product built by people that are actually interested in the welfare and the well being of their users is going to win. And having these amazing people on my side and coming into a market with a huge gap where we're kind of leading at the front is going to be a great advantage.
Jörn "Joe" Menninger | CEO and Founder Startuprad.io [00:25:15]:
For our audience. What's your biggest frustration with personal finance tools today? Too complex, too basic or just plain confusing? Drop us your take in the comments, share your story on threads or send us a dm. We'll highlight you in a next show. What's one thing Laura you'd tell every 25 year old about money? Imagine for example you could give one sentence of money advice to your younger self. What would it be?
Laura Cornely | Co-Founder | Count Finance [00:25:52]:
I think it would be it's not as frightening as it may look like at the beginning. I think that's what I would tell myself. You know what helped me was for sure of course the knowledge but also trying it out on a small scale, you know, investing a bit and then see how it works and then if you're happy and gain more confidence you can then bring it to a broader scale. So it's not the basics that work for most of us are not rocket science. And you know if I can do it everyone will be able to do it and I hope we can help to bring it there with Count what's.
Jörn "Joe" Menninger | CEO and Founder Startuprad.io [00:26:38]:
Something you wish you knew before founding a fintech startups founders to learn things the hard way. I personally did. What did you wish someone had warned you about before starting Count Yeah, I.
Laura Cornely | Co-Founder | Count Finance [00:26:55]:
Would actually really like to hear your experience and what you have to say to this as well. For me it definitely was and I'm so mad at myself for this as well is not listening to my gut feeling. I don't know why I keep doing it. Honestly I think I have a pretty good gut feeling and luckily I only I didn't listen to it like 3 or 4 times so since I started count but every time and that's not just you know, self fulfilling prophecy. I have a team who are there to witness it. Every time I I'm not listening to my gut feeling, it went wrong. I don't know what's wrong with me. Why do I keep doing this? So in the future I will check myself four times at least before I go against my gut feeling again.
Laura Cornely | Co-Founder | Count Finance [00:27:39]:
And I mean it's, it's probably very psychological as well, right? Humans are kind of wired to pick up on, on the details, subconscious things that we don't even notice. So our gut feeling is only the result of these instincts. So I think we, most of us should listen to it. What was it for you.
Jörn "Joe" Menninger | CEO and Founder Startuprad.io [00:27:59]:
You should get right from the start here in Germany, Tax advisor. It helps such a lot. Yeah, that laughter. You've been there, right? Yeah. Yeah. So now after this amazing laughter, give us your bulldoze prediction for the future of money or FinTech. By 2030.
Laura Cornely | Co-Founder | Count Finance [00:28:22]:
I hope it's going to be companies leaving the path of trying to sell you a service. So not stop focusing on just selling a product or a service and then instead focusing on the user or the person. Because if, for example, it's very easy to, to know what I mean. So if you are looking at any homepage of a fintech company, typically you see the products or service right on the top. So you click on it and then it kind of unfolds the menu, right, and it shows you all of the different products. And then me as a consumer, I'm there just like, okay, what, which one do I need? I don't know. And so rather than that, what I hope is going to happen and especially, you know, facilitated by AI is that it's going to be like, okay, who are you? Tell me about you and what you're looking for and then I give you advice on what actually works for you. So I hope that's the development that you're going to see.
Jörn "Joe" Menninger | CEO and Founder Startuprad.io [00:29:26]:
Actually, you know what, I do believe an AI that can give financial advice would be very well equipped if it just would read out my cell phone.
Laura Cornely | Co-Founder | Count Finance [00:29:39]:
Yes, yes, absolutely.
Jörn "Joe" Menninger | CEO and Founder Startuprad.io [00:29:40]:
Yeah. So don't lose your cell phone. Reminder to myself, Laura, with such a pleasure to have you here. Thank you very much. Hope you come back when you do have a bigger funding round or something important to tell. Very happy to have you here again.
Laura Cornely | Co-Founder | Count Finance [00:29:58]:
Thank you so much for your time today. It's been a pleasure.
Jörn "Joe" Menninger | CEO and Founder Startuprad.io [00:30:01]:
My pleasure. Have a good day. Bye bye.
Laura Cornely | Co-Founder | Count Finance [00:30:03]:
You too. Bye bye.
Jörn "Joe" Menninger | CEO and Founder Startuprad.io [00:30:09]:
That's all folks. Find more news streams, events and interviews@www.startuprad.IO. remember, sharing is caring.
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