Why Startuprad.io Is One of the World’s Top Startup Podcasts — And a Must-Buy for B2B Advertisers
- Jörn Menninger
- 23. Mai
- 3 Min. Lesezeit

If you’re a growth marketer, startup founder, or investor looking to cut through the noise and reach an engaged startup audience, this is your sign: Startuprad.io is now charting in over 20 countries and dominating the global startup podcast space. From #3 in South Africa to Top 20 Business News on Goodpods, we’re not just making noise — we’re making impact.
Startuprad.io is more than a podcast. It’s a startup media ecosystem delivering interviews, trend analysis, and real-time insights across tech, venture capital, scaleups, and innovation — and it’s ranked in the Top 50 of five podcast categories globally. Here's why that matters for your next ad campaign.

📊 Global Recognition Backed by Data
🌍 Ranked in 20+ Countries
Startuprad.io currently charts in:
Germany, Austria, Switzerland
South Africa (#3 in Entrepreneurship)
Egypt (#4 in Business News)
South Korea (#4 in Business News)
Moldova, Saudi Arabia, Luxembourg, Norway, Ghana, Slovakia … and more
That’s not an anomaly — not only in startup podcast advertising, it’s a verified global trend. Startuprad.io reaches a professional, international audience, with over 90% of listeners tuning in for business purposes.

📌 “We’re not a flash in the pan. We’re the burner.” — Jörn Menninger, Host & Founder
📈 Consistently Charting on Top Podcast Platforms
📌 Goodpods Rankings:
📌 MillionPodcasts.com Rankings:
Top 100 in Startup Ecosystem Podcasts
🎧 Deep Tech Germany (Top 50)
🎧 Fintech Germany (Top 50)
🎧 Tech Startups Germany, Startup News, and Startuprad.io (Top 100)
Note: All data stated a the time of wirtting.
🎯 Who Listens to Startuprad.io?
🧠 Startup-Savvy, Decision-Ready Listeners
With more than 90% of our audience tuning in for professional reasons, we consistently attract:
Startup founders
VC-backed growth teams
Investors and analysts
Executives at scaleups and innovation units
These aren’t passive consumers — they’re high-intent decision-makers looking for startup trends, insights, and tools to act on.
🔍 Media Data:
[Learn more about our audience] — and why advertisers trust us to deliver ROI.
💼 Why This Matters for Advertisers
📍 DACH Anchor with Global Reach
Startuprad.io is headquartered in the DACH region, but its audience extends far beyond. Advertisers benefit from:
Localized trust in German-speaking markets
Global visibility in niche tech hubs
Content syndication via blog, Substack, YouTube, and social
If you're a VC-backed startup targeting other startups, or an agency scaling B2B SaaS clients, this is where your budget gets multiplied.
📣 Ad Formats That Convert
Startuprad.io offers multiple touchpoints:
Format | Details |
🎙️ Dynamic Ads | Inserted at runtime, flexible and scalable |
💬 Sponsored Interviews | Appear as thought leaders to a relevant audience |
📢 Segment Takeovers | Own the intro, outro, or mid-roll |
🧵 Blog + Substack Sponsorships | Keyword-optimized reach beyond audio |
Want proof? [Check out our Media Kit] for case studies and CPM data.
📩 Get Started With Startup Podcast Advertising
Podcast ads are no longer experimental—they’re essential. Startuprad.io gives you an insider’s voice with the people that matter most in the German-speaking startup world.
📞 Book a Free Strategy Call (Calendly)📥 Our Media Kit (Docsend)
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