This story was migrated from our old blog, originally published on February 8th, 2022 What Is This About? Berlin Brands Group (BBG) is the second profile in the German Unicorns series. The company runs multiple direct-to-consumer eCommerce brands with a vertically integrated distribution approach — building, acquiring, and scaling consumer product brands entirely through online channels. This article is part of our coverage of Scaleup Founder Interviews from Germany, Austria,

This blog post first appeared first on old medium publication (https://medium.com/startuprad-io), and was moved to this blog with the relaunch of our website in summer 2024. What Is This About? Berlin Brands Group runs a portfolio of direct-to-consumer eCommerce brands with a vertically integrated model. This German Unicorns profile examines how BBG acquires, builds, and scales consumer product brands entirely through digital channels — reaching unicorn status in the process.