This blog post first appeared first on old medium publication (https://medium.com/startuprad-io), and was moved to this blog with the relaunch of our website in summer 2024. What Is This About? Berlin Brands Group runs a portfolio of direct-to-consumer eCommerce brands with a vertically integrated model. This German Unicorns profile examines how BBG acquires, builds, and scales consumer product brands entirely through digital channels — reaching unicorn status in the process.