Market entry into DACH is a credibility-building exercise disguised as a sales process. The first 90 days are critical. During this period, you're not trying to close deals — you're trying to establish credibility, build relationships, and prove that you're serious about the market. How you use these 90 days determines whether you'll build sustainable market position or spend years fighting skepticism. This is a framework for structuring the first three months of DACH market

Why German Buyers Google You Before They Reply There's a critical insight about German B2B buyer behavior that most American companies entering DACH markets misunderstand: the German buyer's evaluation process is heavily research-driven and happens before direct sales conversations. When a Mittelstand CTO receives an email from you, she's not immediately looking to take a meeting. She's going to Google you, assess your online presence, check your references, and conduct due d