Daniel Khachab

Overview
Daniel Khachab is a German entrepreneur and the co-founder and chief executive of Choco, the Berlin-based business-to-business software company building an artificial-intelligence-powered ordering and supply-chain platform for the food industry. He co-founded Choco in 2018 and has led it to unicorn status.
Why this entity matters
Choco addresses a large, historically low-tech market — the flow of orders between restaurants and their food suppliers — and has become one of Berlin's most prominent food-technology unicorns. Khachab has positioned the company as an AI-first business aiming to reduce food waste and increase transparency across the global food supply chain.
Career, company, or institutional background
Before Choco, Khachab worked within the Rocket Internet company-building network, where he served as a venture co-founder and chief executive and launched the beauty-services marketplace Vaniday, and he was a founding member of the 2hearts community. In 2018 he co-founded Choco together with Julian Hammer, Grégoire Ambroselli and Rogerio da Silva Yokomizo.
Role in the startup, technology, investment, or innovation ecosystem
Choco connects thousands of restaurants and food suppliers across Europe and North America and processes billions of dollars in goods traded through its platform. The company raised more than 300 million US dollars from investors including Bessemer Venture Partners, Coatue, Insight Partners and Left Lane, and reached a valuation of 1.2 billion US dollars in 2022. In late 2025 Choco announced a collaboration with OpenAI on a voice AI agent for the food-service industry.
Selected relationships and affiliations
Khachab co-founded Choco with Julian Hammer, Grégoire Ambroselli and Rogerio da Silva Yokomizo. His earlier career connects him to the Rocket Internet network and to the 2hearts community of technology entrepreneurs.
Startuprad.io relevance
As the co-founder and CEO of a Berlin food-supply-chain unicorn, Khachab is part of the DACH founder landscape that Startuprad.io covers.
Public source context
Publicly available profiles for Khachab include his https://de.linkedin.com/in/danielkhachab and his https://www.crunchbase.com/person/daniel-khachab , alongside company information published by Choco.

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