FINN

Overview
FINN is a Munich-headquartered German mobility technology company founded in 2019 that operates one of Europe's largest all-inclusive car subscription marketplaces, active in Germany and the United States. It packages the car, insurance, registration, maintenance, tyre changes and roadside assistance into a single monthly fee, positioning car subscription as a distinct mobility category alongside ownership and traditional leasing. In 2026 FINN reached a reported valuation of approximately EUR 1B via a EUR 140M Series D round, formally joining the DACH unicorn cohort.

Why this entity matters
FINN is a reference entity for the DACH mobility technology narrative for four reasons. First, it is one of a small number of new-generation German unicorns in the mobility category and one of the highest-profile Munich-headquartered mobility startups of the 2019 cohort. Second, it operationalised the all-inclusive car subscription model at commercial scale on both sides of the Atlantic, providing a public reference for the economics of consumer and B2B car subscription as a third mobility category alongside ownership and leasing. Third, its funding trajectory — through HV Capital, Korelya Capital, White Star Capital, Planet First Partners, Portage, BC Partners Credit and Runway Growth Capital — is a public case study in blending institutional equity with asset-backed debt to fund a capital-intensive fleet operator. Fourth, its US launch in 2021 and the subsequent parallel US / DE operation is a widely-referenced example of a DACH-headquartered mobility company operating at scale in the United States market.

Company history and product
FINN was founded in 2019 in Munich by Max-Josef Meier (previously co-founder of Munich fashion vertical Stylight), Maximilian Wuhr, Nikolai Schroder, Andreas Stryz, Max Beyer and Hans-Peter Ringer. The company built an all-inclusive multi-brand car subscription marketplace in which end customers — consumers and small businesses — select a car online, receive it delivered to their address, and pay a single monthly fee that bundles the vehicle, insurance, registration, maintenance, tyre changes and roadside assistance, with subscription terms typically ranging from a few months to multiple years. Operationally FINN acts as a captive fleet operator and marketplace layer on top of manufacturer supply, funded through a combination of institutional equity, asset-backed debt facilities and captive lender partnerships. FINN launched its US subsidiary in 2021 and has since operated in parallel across Germany and the United States, with a stated commitment to grow the electric-vehicle share of its live fleet and public availability of Tesla Model 3 and Model Y in the US market. In May 2023 founding-CEO Max-Josef Meier stepped down from the CEO role and was succeeded by co-founder Maximilian Wuhr. FINN closed a EUR 100M Series C in January 2024 led by Planet First Partners at a reported valuation of approximately USD 600M, and in 2026 completed a EUR 140M Series D — approximately EUR 100M equity led by Portage plus more than EUR 40M in debt from BC Partners Credit and Runway Growth Capital — at a reported valuation of approximately EUR 1B. As of 2023 FINN publicly reported ARR of approximately EUR 160M and more than 25,000 active subscriptions.

Role in the DACH startup and technology ecosystem
FINN occupies a central position in the current DACH mobility technology narrative. It is one of a very small number of new-generation German unicorns in the mobility category and one of the most-cited Munich-headquartered mobility companies of the 2019 founding cohort, alongside peers in the broader European car subscription and fleet-management set such as ViveLaCar, Cluno (acquired by Cazoo in 2021), Cazoo, Onto and the incumbent leasing arms of the major automotive OEMs. Its funding stack — combining growth-equity from generalist and sustainability-oriented investors with asset-backed debt facilities — is a public reference for how European fleet operators can scale capital-intensively without diluting equity beyond viable thresholds, and its US launch in 2021 is one of the most public transatlantic scale-up stories in the DACH mobility cohort of the past five years.

Selected relationships and affiliations
Founded by Max-Josef Meier, Maximilian Wuhr, Nikolai Schroder, Andreas Stryz, Max Beyer and Hans-Peter Ringer (Munich, 2019). Current CEO: Maximilian Wuhr (from May 2023, succeeding co-founder Max-Josef Meier). Disclosed institutional investors include HV Capital, White Star Capital, Korelya Capital, Planet First Partners (Series C lead, January 2024), Portage (Series D equity lead, 2026), BC Partners Credit and Runway Growth Capital (Series D debt providers, 2026). Legal form: FINN GmbH. Operating markets: Germany and the United States. Related Startuprad.io coverage themes: DACH unicorns, Munich startup ecosystem, mobility technology, transatlantic scale-up, electric-vehicle fleet operators.

Startuprad.io relevance
FINN is a T1 reference entity for Startuprad.io's DACH mobility, Munich ecosystem and DACH unicorn clusters. Startuprad.io has ten tagged posts covering FINN across monthly news, DACH annual and semi-annual round-ups, founder-interview adjacency coverage and thematic analysis of the DACH unicorn cohort, spanning 2023 through 2026. FINN is one of the anchor entities in Startuprad.io's ongoing coverage of the DACH mobility technology segment and connects directly to Startuprad.io's broader European mobility and DACH unicorn coverage.

Public source context
This profile draws on FINN's own corporate website https://www.finn.com , its LinkedIn presence https://www.linkedin.com/company/finn-auto/ , the English-language Wikipedia entry on FINN, Crunchbase's FINN profile https://www.crunchbase.com/organization/finn-b149 , publicly-available press coverage of the January 2024 Series C round in TechCrunch and Tech.eu, publicly-available reporting on the 2026 Series D and unicorn milestone in the DACH startup press, White Star Capital's portfolio page https://whitestarcapital.com/companies/finn-auto/ , Munich Startup's FINN founder Q&A https://www.munich-startup.de/en/68728/finn-auto-7-questions/ , and Startuprad.io's own coverage archive summarised in the coverage section below.

Startuprad.io coverage of FINN

FINN appears in the following Startuprad.io interviews, analysis, and monthly news coverage.

Startup News Germany (and DACH) — April 2023
Published: 15 March 2026
Last updated: 26 August 2026
Coverage type: News
https://www.startuprad.io/post/this-month-in-german-swiss-and-austrian-gsa-startups-april-2023-episode-380

Endosane Brings New Hope For Patients With Mental Health Conditions — Founder Interview
Published: 15 March 2026
Last updated: 26 August 2026
Coverage type: Interview
https://www.startuprad.io/post/endosane-brings-new-hope-for-patients-with-mental-health-conditions-founder-interview

Europe's AI Supercluster: How DACH Startups Are Outpacing Silicon Valley
Published: 30 October 2025
Last updated: 26 August 2026
Coverage type: Analysis
https://www.startuprad.io/post/europe-ai-supercluster

DACH Startup News May 2025: Unicorns, M&A, and VC Surge
Published: 29 May 2025
Last updated: 14 August 2026
Coverage type: News
https://www.startuprad.io/post/dach-startup-news-may-2025-unicorns-m-a-and-vc-surge

DACH Startup Scene: A February 2025 Roundup - Germany, Austria and Switzerland
Published: 27 February 2025
Last updated: 14 August 2026
Coverage type: News
https://www.startuprad.io/post/dach-startup-scene-a-february-2025-roundup-germany-austria-and-switzerland

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Canonical record: https://www.startuprad.io/entities/finn