Finn Hänsel

## Overview
Finn Age Hänsel is a German serial entrepreneur and the founder and chief executive of Sanity Group, a Berlin-based cannabis and wellbeing company. Across more than a decade he has launched and led consumer, e-commerce and healthcare ventures in Europe and beyond, and he appeared as an interview guest on Startuprad.io. He is best known today for positioning Sanity Group as one of Europe's most visible medical cannabis and wellness businesses.

## Why this entity matters
Hänsel is a recognisable figure in the German startup ecosystem because he has repeatedly built companies across very different sectors, from online fashion and moving services to regulated cannabis. Sanity Group has become a reference point for how European founders approach the emerging legal cannabis market, combining a medical arm with consumer wellbeing brands and drawing capital from a mix of institutional and high-profile investors.

## Career, company, or institutional background
Hänsel began his career as a management consultant at Boston Consulting Group before moving into the Rocket Internet company-building ecosystem. He co-founded the Australian online fashion retailer THE ICONIC and later served as chief executive of the moving-services platform Movinga. He has also been associated with several other ventures, including the craft-beer brand Berliner Berg and the e-commerce businesses Valmano and Petobel. In 2018 he co-founded Sanity Group in Berlin together with Fabian Friede.

## Role in the startup, technology, investment, or innovation ecosystem
Sanity Group operates through two main units: Vayamed, focused on medical cannabis therapies and pharmaceutical distribution, and Sanity Care, a consumer wellbeing arm that includes the VAAY and "This Place" brands. Under Hänsel's leadership the company raised well over 100 million euros. In February 2026 the Canadian cannabis producer Organigram announced a strategic transaction to acquire Sanity Group in a deal valued at up to 250 million euros, a milestone that underlined the company's standing in the European market.

## Selected relationships and affiliations
Hänsel co-founded Sanity Group with Fabian Friede, with whom he has been described as co-chief executive. Through the 2026 transaction the company became closely associated with Organigram Global. His earlier ventures connect him to the broader Rocket Internet and Global Fashion Group networks.

## Startuprad.io relevance
Finn Age Hänsel appeared as an interview guest on Startuprad.io, where his experience spanning multiple consumer and healthcare startups made him a relevant voice on serial entrepreneurship and building companies in newly regulated markets.

## Public source context
Publicly available profiles for Hänsel include his https://www.linkedin.com/in/finnhaensel/ and his https://www.crunchbase.com/person/finn-haensel, alongside company information published by Sanity Group.

German Startup Awards 2021 #GSA21 — Entrepreneur of the Year Finn Hänsel
Published: 28 June 2021
Last updated: 9 May 2026
Coverage type: Interview
https://www.startuprad.io/post/german-startup-awards-2021-gsa21-entrepreneur-of-the-year-finn-hänsel-1

This Month in German, Swiss, and Austrian (GSA) Startups — October 2022 Wrap-Up
Published: 15 March 2026
Last updated: 14 August 2026
Coverage type: News
https://www.startuprad.io/post/this-month-in-german-swiss-and-austrian-gsa-startups-october-2022-wrap-up
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Canonical record: https://www.startuprad.io/entities/finn-haensel