Fleet.co

Overview

Fleet, which Startuprad.io refers to as Fleet.co, is a device-as-a-service (DaaS) company headquartered in Paris, France. It lets small and medium-sized businesses and startups rent, rather than buy, their workplace hardware: laptops, phones, tablets, accessories and in some cases office furniture, bundled with management, maintenance, repair, insurance and mobile device management in a single monthly subscription. According to EU-Startups, Fleet was founded in 2019 by Alexandre Berriche, who serves as co-founder and CEO, and the company targets customers with roughly five to 500 employees. Fleet should not be confused with Fleet Device Management (fleetdm.com), a US open-source device-management company, or with vehicle fleet-telematics vendors.

Why this entity matters

Equipment financing and IT lifecycle management are unglamorous problems that every growing company faces: hardware must be bought, configured, insured, repaired and eventually returned or recycled. Fleet matters because it turns that burden into a subscription and, according to its own account in the Startuprad.io interview, did so with a lean balance sheet and a focus on unit economics and cash flow rather than on venture-funded growth at any cost. EU-Startups described the company as self-funded when it launched in Germany in 2023, which makes it a useful counter-example to the heavily capitalized hardware-leasing and fintech stories common in the European startup press.

For the DACH ecosystem, Fleet is also a case study in a French startup entering the German market. Coverage in EU-Startups and Startbase describes a 2023 launch operating from Berlin with a dedicated country manager, and names German-ecosystem customers such as SumUp, Personio, Pliant and Flink among its clients, alongside Hive and BCG. Founders weighing a Germany entry, and investors looking at asset-light hardware-as-a-service models, can use Fleet's expansion path as a reference.

Company or institutional background

Fleet was founded in Paris in 2019 according to EU-Startups. The company's product bundles the hardware itself with the services around it: set-up, device management, maintenance, repair, insurance and mobile device management, all included in a monthly fee. It began in France, entered Spain in 2022 and launched in Germany in 2023, with Hans-Peter Frank named as country manager for Germany in contemporary coverage. Further reporting by TechCrunch in April 2023 discussed Fleet expanding beyond laptop leasing into a broader device-as-a-service offering.

On financing and scale, EU-Startups reported in September 2023 that Fleet was bootstrapped and had generated double-digit million turnover in the previous year. In the Startuprad.io interview, recorded for episode 414 in early 2024, Alexandre Berriche described the business as lean and cash-flow focused and cited annual revenues above 10 million euros. These are company-reported figures; Startuprad.io has not independently verified revenue, profitability or ownership structure. The interview also notes that Berriche is active as an angel investor and invites pitches via LinkedIn, and that Fleet was looking for a UK country director at the time of recording; both statements are as made in the interview and are not independently verified.

Role in the ecosystem

Fleet operates in the device-as-a-service and equipment-subscription layer of European B2B technology, between hardware manufacturers, leasing and insurance capacity, and the IT and people teams of startups and mid-sized companies. Its customers are typically fast-growing companies that want to equip new hires quickly without capital expenditure, and the company is often compared with other subscription and leasing providers for IT equipment. Within DACH it is a foreign entrant rather than a local incumbent, which makes its Germany playbook relevant for other French and Southern European scaleups looking at the same market.

Selected relationships and affiliations

Publicly reported relationships include the founder and CEO Alexandre Berriche; Hans-Peter Frank, named by EU-Startups as Country Manager Germany at the 2023 launch; and customers named in press coverage of the Germany launch, namely SumUp, Personio, Pliant, BCG, Flink and Hive. The company is described as bootstrapped, so no institutional investors are listed for this record. These relationships are listed as reported by third-party outlets and have not been verified as a current customer or management list.

Startuprad.io relevance

Startuprad.io interviewed Alexandre Berriche, CEO and co-founder of Fleet.co, in episode 414 (February 2024), covering the lean business model, the focus on unit economics, the expansion into Germany and other European markets, and his approach to angel investing. The interview was later featured as one of the top five episodes of 2024. Fleet.co is part of Startuprad.io's ongoing Scaleup Founder Interview coverage of Germany, Austria and Switzerland.

Public source context

This record draws on Fleet's own website https://www.fleet.co , EU-Startups, Startbase, PYMNTS and Benzinga coverage of the 2023 Germany launch, TechCrunch reporting from April 2023, and Startuprad.io's own interview. Turnover and revenue figures are company-reported at the time of publication and have not been independently re-verified for this record. The identity of Fleet.co as the Paris-based device-as-a-service company is consistent across the Startuprad.io interview and the EU-Startups coverage, but readers should be aware of similarly named companies.

Startuprad.io coverage

Building a Lean Startup and Entering New Markets — Fleet.co | Startuprad.io E 414
Published: 14 February 2024
Last updated: 20 September 2026
Coverage type: Interview
https://www.startuprad.io/post/building-a-lean-startup-and-entering-new-markets-fleet-co-startuprad-io-e-414

Top 5 Episodes 2024 | Building with Lean Startup Methodology and Entering New Markets: Fleet.co’s Journey
Published: 13 January 2025
Last updated: 20 September 2026
Coverage type: Analysis
https://www.startuprad.io/post/top-5-episodes-2024-building-with-lean-startup-methodology-and-entering-new-markets

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Canonical record: https://www.startuprad.io/entities/fleet-co .