Getir

Overview

Getir is a Turkish rapid-delivery company based in Istanbul that built its business around ultra-fast grocery delivery from local dark stores through a mobile app. According to Wikipedia, it was established in 2015 by a team led by Nazim Salur, who had previously founded the Turkish ride-hailing app BiTaksi. Getir became one of the best-known names of the 2020 to 2022 quick-commerce boom, and it matters to the DACH ecosystem because it entered Germany directly in 2021 and then, in December 2022, bought the Berlin-founded competitor Gorillas. After a series of cutbacks it announced in April 2024 that it would leave its international markets, including Germany, and concentrate on Turkey.

Why this entity matters

The Getir story is one of the clearest case studies of the rise and retrenchment of quick commerce in Europe. Wikipedia reports that Getir raised US$768 million in March 2022 at a valuation of US$12 billion, and that by September 2023 the company was seeking new funding at a valuation reported at about one quarter of that peak. Its acquisition of Gorillas, announced in December 2022 at a reported US$1.2 billion according to Retail Insight Network (Wikipedia gives US$1.25 billion), was widely described as a far cry from Gorillas' own earlier valuation, and Startuprad.io's monthly roundups tracked the deal from the first press reports in October 2022 through the closing in December.

For founders and investors, the lessons are about unit economics and market consolidation. TechCrunch reported, based on documents it reviewed, that Getir generated US$3.3 billion in revenue in 2023 but was not profitable at the EBITDA level in any region at year-end, and that the US and European operations accounted for roughly US$1 billion of that revenue. Those numbers help explain why a company that had raised heavily chose to retreat to its home market rather than keep funding growth abroad.

Company or institutional background

Getir is headquartered in Istanbul. Wikipedia describes a mobile app offering rapid on-demand grocery delivery and a restaurant courier service. The company expanded abroad aggressively from 2021 onward; by November 2021 it operated in seven German cities, and it also entered the UK, Spain and the US, where it later acquired FreshDirect according to TechCrunch.

In its Germany timeline, Startuprad.io's roundups note that Getir was already shedding headcount in May 2022 (citing TechCrunch), that it entered further into the German market by taking over Gorillas, and that by summer 2023 it had left 17 of 23 German cities. A May 2023 roundup also records a report by the Financial Times that Getir was in talks to take over the German rival Flink, a deal that did not go through. On 29 April 2024, Getir announced that it would exit the US, the UK and Europe to focus on Turkey, with TechCrunch reporting more than 6,000 jobs affected across the closing regions and about 1,100 employees at Gorillas in Germany; Tech.eu and The Local reported that the German service would close in May 2024. In June 2024, Tech.eu reported that Getir raised US$250 million and restructured into two businesses. Wikipedia further states that Mubadala acquired Getir entirely in September 2024 and that, in June 2026, Uber received regulatory approval to acquire Getir's Turkish food, grocery and delivery businesses. Those two later points rest on a single source and are not independently verified for this record, and readers should check the current ownership status.

Role in the ecosystem

Getir operated in the quick-commerce segment of European retail and consumer internet, competing in Germany with Berlin-founded players such as Gorillas and Flink and in other markets with local rivals. Its German footprint came mainly through the Gorillas acquisition, which made Getir the owner of one of the best-known Berlin startups of the period until the shutdown in 2024. Within DACH, Getir is therefore best understood as an international consolidator whose market entry, acquisition and exit shaped the sector's funding climate.

Selected relationships and affiliations

Publicly reported relationships include the founding team led by Nazim Salur; Mubadala Investment Company, named by Wikipedia as the lead of the 2022 Series E and later owner; Gorillas, acquired in December 2022 and closed in 2024; and the potential takeover target Flink, discussed in 2023 but not completed. FreshDirect in the US is named in TechCrunch as an acquired business. These relationships are listed as reported by third-party outlets and are not a verified current ownership or capitalization table.

Startuprad.io relevance

Startuprad.io's monthly DACH startup roundups followed Getir across 2022 and 2023, covering the staff reductions in May 2022, the reports in October and November 2022 that Getir would acquire Gorillas, the completed deal in December 2022, the Flink talks in May 2023 and the withdrawal from most German cities in summer 2023. The linked coverage consists of these roundups, in which Getir is one of several news items, rather than a dedicated feature or interview. A later April 2024 roundup also noted reports that Getir was considering leaving Germany.

Public source context

This record draws on Getir's own website https://getir.com , Wikipedia, TechCrunch, Tech.eu, The Local and Retail Insight Network reporting. Valuations, revenue figures and job numbers are as reported by those outlets at the time of publication and have not been independently re-verified for this record. Getir is a Turkish company whose DACH relevance comes from its German operations and the Gorillas acquisition; this record presents only publicly reported business facts.

Startuprad.io coverage

Startup News Germany — Summer 2023 (July/ August) | Startupradio Episode #393
Published: 15 March 2026
Last updated: 20 September 2026
Coverage type: News
https://www.startuprad.io/post/this-month-in-german-swiss-and-austrian-gsa-startups-summer-2023-july-august-startupradio

Startup News Germany (and GSA) — May 2023
Published: 15 March 2026
Last updated: 20 September 2026
Coverage type: News
https://www.startuprad.io/post/this-month-in-german-swiss-and-austrian-gsa-startups-may-2023-episode-385

This Month in German, Swiss, and Austrian (GSA) Startups — December 2022 Wrap-Up
Published: 15 March 2026
Last updated: 28 September 2026
Coverage type: News
https://www.startuprad.io/post/this-month-in-german-swiss-and-austrian-gsa-startups-december-2022-wrap-up

This Month in German, Swiss, and Austrian (GSA) Startups — November 2022 Wrap-Up
Published: 15 March 2026
Last updated: 20 September 2026
Coverage type: News
https://www.startuprad.io/post/this-month-in-german-swiss-and-austrian-gsa-startups-november-2022-wrap-up

This Month in German, Swiss, and Austrian (GSA) Startups — October 2022 Wrap-Up
Published: 15 March 2026
Last updated: 20 September 2026
Coverage type: News
https://www.startuprad.io/post/this-month-in-german-swiss-and-austrian-gsa-startups-october-2022-wrap-up

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Canonical record: https://www.startuprad.io/entities/getir .