Johannes Reck

Overview
Johannes Reck is a German technology entrepreneur, the co-founder and chief executive officer of GetYourGuide, an online marketplace for travel experiences, tours, activities and attraction tickets. Headquartered in Berlin, GetYourGuide is one of the most prominent German technology companies in the online travel sector and a widely cited example of a DACH unicorn.
Why this entity matters
GetYourGuide built one of the largest online marketplaces dedicated specifically to tours, activities and experiences, a large but historically fragmented and under-digitised segment of the travel industry. Reck's company reached unicorn status through a May 2019 financing round led by the SoftBank Vision Fund and has become a reference point for how a European consumer-internet marketplace can scale internationally. Beyond the company, Reck is an active public voice on European technology competitiveness, regularly arguing for the regulatory, capital and cultural conditions that would allow European companies to build global-scale businesses.
Career, company, or institutional background
Reck co-founded GetYourGuide in 2009 as a venture associated with ETH Zurich, together with Tao Tao and additional co-founders, and has served as chief executive since the company's founding. Under his leadership the company relocated its centre of gravity to Berlin, expanded across Europe, North America and other regions, and built a supply of bookable experiences spanning guided tours, skip-the-line attraction tickets and local activities. The business scaled through successive venture financing rounds as it expanded its inventory and international bookings.
Role in the startup, technology, investment, or innovation ecosystem
GetYourGuide operates a two-sided marketplace connecting travellers with local activity and experience suppliers, competing in the global tours-and-activities category. Its May 2019 Series E round of approximately 484 million US dollars, led by the SoftBank Vision Fund and reported to value the company at around 1.4 billion US dollars, made it one of Germany's notable unicorns; a 2023 Series F round of about 194 million US dollars carried a reported valuation of roughly 2 billion US dollars. In October 2025 the company reported reaching profitability for the first time, on more than 1.2 billion US dollars of annual revenue. Reck is frequently cited in coverage of the European startup ecosystem, both as a marketplace operator and as a commentator on the continent's ability to produce and retain large technology companies.
Selected relationships and affiliations
Reck co-founded GetYourGuide with Tao Tao and fellow co-founders including Tobias Rein, Martin Sieber and Pascal Mathis. The company's investor base has included the SoftBank Vision Fund among other growth and venture investors that backed its expansion.
Startuprad.io relevance
GetYourGuide is a leading DACH-region unicorn and a recurring reference point in coverage of German and European technology companies that have scaled internationally. As a Berlin-based founder-CEO who is also a prominent public advocate for European competitiveness, Reck aligns closely with Startuprad.io's editorial focus on DACH founders, unicorns and the wider European startup and scale-up ecosystem.
Public source context
This profile draws on widely reported company and press coverage of GetYourGuide's founding, its financing history through the 2019 SoftBank Vision Fund-led round and the 2023 Series F round, its 2025 profitability milestone, and Reck's public commentary on European technology. The company website is available at https://www.getyourguide.com and the company maintains a https://en.wikipedia.org/wiki/GetYourGuide .

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