Oxford Road

Overview
Oxford Road is a privately held US advertising agency that specialises in audio and creator-led media. It was founded in 2013 by Dan Granger, a former radio sales executive, and is based in the Los Angeles area, with an office in Sherman Oaks, California, according to its website. The agency plans and buys advertising in podcasts, radio, streaming and programmatic audio, and YouTube and creator content for brand and direct-to-consumer advertisers. In October 2024 the private equity firm Insignia Capital Group acquired Oxford Road together with Veritone One, the media agency of Veritone, Inc., with Dan Granger named Chief Executive Officer of the combined organisation. Oxford Road describes itself as the world's largest podcast advertising agency.

Why this entity matters
Oxford Road matters to Startuprad.io's audience because agencies of this kind decide where a large share of podcast advertising budgets go. Brands that advertise on podcasts often do so through specialist buyers who vet shows and hosts, negotiate host-read placements and measure results, rather than by contacting each podcast directly. Oxford Road's growth since 2013 tracks the growth of podcast advertising itself, from a niche channel used by direct-to-consumer brands into a mainstream part of media plans. Its 2024 combination with Veritone One under Insignia Capital Group also shows how this specialist agency market is consolidating. For European podcasts and for brands considering audio campaigns in Europe, it is a reference point for how the US market buys and measures audio.

Company history and product
Dan Granger founded Oxford Road in 2013 after a career in radio sales, according to Inside Radio. In November 2020 Inside Radio reported that the agency, then with about 50 active clients, had appointed Steven Abraham, previously a Managing Director at OMD, as President and had added Kraig Kitchin, a co-founder of Premiere Radio Networks, as an advisor. The agency's services expanded from podcast buying into national radio, streaming and programmatic audio, YouTube and creator campaigns, and international audio campaigns across Latin America, Asia-Pacific, the Middle East and Africa, and Europe. It markets its own tools, including the Audiolytics ad-scoring system, a media-influence performance index and an operating system it calls WOVN, and runs the CAO Summit for audio advertising. On 22 October 2024 Veritone, Inc. announced the sale of its media agency Veritone One to Insignia Capital Group for up to USD 104 million and stated that Insignia was simultaneously acquiring Oxford Road; terms for Oxford Road were not disclosed. The two agencies were to operate independently in the near term and later combine under one brand, with Dan Granger as Chief Executive Officer of the combined organisation and Conor Doyle as President of Veritone One. The combined group describes itself as the world's largest podcast buyer.

Role in the startup and technology landscape of Germany, Austria and Switzerland
Oxford Road is a US agency, and its connection to Germany, Austria and Switzerland is indirect. Its website lists international audio campaigns, including in Europe, delivered through local partners. The brands it lists as clients include several that also advertise to European audiences, such as Babbel and Shopify. For podcasts and audio publishers in Germany, Austria and Switzerland, US specialist agencies are one route through which international advertisers reach German-speaking and English-speaking European listeners. For Startuprad.io readers interested in audio advertising, Oxford Road's practices, from host-read creative to attribution modelling, are a benchmark for how professional buyers evaluate podcast inventory.

Selected relationships and affiliations
Founder and Chief Executive Officer: Dan Granger. Owner: Insignia Capital Group (since October 2024; Tony Broglio, President and Partner). Sister agency: Veritone One (acquired by Insignia at the same time; Conor Doyle, President). Former President: Steven Abraham (appointed 2020). Advisor (2020): Kraig Kitchin. Client brands listed on its website (selection): Shopify; Babbel; Indeed; HelloFresh; MasterClass; Oracle NetSuite. Startuprad.io: cooperation partner.

Startuprad.io relevance
Oxford Road has cooperated with Startuprad.io. It is named among the organisations Startuprad.io has worked with at https://www.startuprad.io/aboutus/recognition . The entity links into Startuprad.io's coverage of podcast advertising, host-read formats and how international brands buy audio in Germany and Europe.

Oxford Road appears in the following Startuprad.io editorial piece.

Startuprad.io Turns 12: What Twelve Years of Startup Conversations Taught Us
Published: 31 October 2026
Last updated: 31 October 2026
Coverage type: Anniversary feature (cooperation acknowledgement)
https://www.startuprad.io/post/startuprad-io-turns-12-what-twelve-years-of-startup-conversations-taught-us

Public source context
This profile draws on Oxford Road's own website https://www.oxfordroad.com , Inside Radio's reports on the agency's 2020 leadership changes https://www.insideradio.com/free/podcast-ad-agency-oxford-road-names-new-president-adds-radio-vet-kraig-kitchin-to-its/article_0a0e542c-1e20-11eb-b338-b7aa982c3a90.html and on the 2024 acquisition https://www.insideradio.com/free/insignia-capital-buys-veritone-one-and-oxford-road/article_4507e2aa-90b8-11ef-92fe-67847f8caf5c.html , Veritone's press release on the divestiture of Veritone One https://www.veritone.com/press-releases/veritone-one-divestiture/ , the joint press release published on Podnews https://podnews.net/press-release/oxfordrd-veritoneone , Startuprad.io's recognition page https://www.startuprad.io/aboutus/recognition , and Startuprad.io's coverage archive listed above.

About this record. This is the public Level 1 layer of Startuprad.io's entity intelligence architecture. Startuprad.io's deeper entity intelligence may include extended profiles, verified relationships, source trails, historical development, monitoring, news signals, custom entity sets, and analytical relationship mapping. These deeper layers are available through Startuprad.io's research, intelligence, and enterprise services.

Need deeper entity intelligence? Startuprad.io provides extended profiles, monitored entity sets, relationship analysis, source-backed research, and custom intelligence services for companies, investors, and institutions. → https://www.startuprad.io/become-a-partner

Buying or selling audio in Europe? Entrepreneurs Vault members get podcast-advertising benchmarks, signals from the consolidating audio agency market, and operator playbooks for host-read campaigns aimed at European B2B listeners.
▶ YouTube Membership: https://www.youtube.com/startupradio/join
✉️ Substack: https://startupradio.substack.com/subscribe

About Startuprad.io
Startuprad.io is a European B2B media, data and intelligence platform. It provides structured entity and ecosystem data, source-backed research, datasets and AI/training-data solutions, as well as strategic visibility and access to a professional European audience of founders, investors, executives and B2B decision-makers.

Organizations use Startuprad.io for intelligence and research, structured data and AI applications, executive and company positioning, and trusted B2B reach across Europe.

Canonical record: https://www.startuprad.io/entities/oxford-road