Razor Group

Overview
Razor Group is a Berlin-headquartered e-commerce holding company founded in 2020 by Tushar Ahluwalia, Christoph Gamon, Shrestha Chowdhury and Dr. Oliver Dlugosch. It acquires and operates third-party consumer-goods brands originally built on Amazon and other online marketplaces, reached unicorn status in November 2021 with a reported valuation of more than USD 1 billion, and in March 2024 announced an all-stock merger with US aggregator Perch plus a USD 100 million Series D at a reported combined valuation of approximately USD 1.7 billion.

Why this entity matters
Razor Group is a T1 reference entity for the European e-commerce aggregator narrative for four reasons. First, its November 2021 unicorn round marked one of the last high-water-mark valuations of the Amazon FBA aggregator boom in Europe, coinciding with a wave of aggregator financings across Berlin, London and Boston. Second, the March 2024 all-stock merger with Boston-based Perch, executed at a reported post-money valuation of approximately USD 1.7 billion and combined with a fresh USD 100 million Series D led by Presight Capital, is one of the largest and most-watched consolidation transactions in the sector's post-boom cycle. Third, the transaction is a case study in how surviving European aggregators used equity resets, debt restructuring and cross-border M&A to absorb distressed US competitors, in a market where peers such as Thrasio filed for Chapter 11 protection in 2024. Fourth, the involvement of L Catterton, linked to LVMH chairman Bernard Arnault, positioned Razor Group as one of the small number of European e-commerce roll-ups with visible strategic-consumer backing, a positioning frequently referenced in DACH ecosystem coverage.

Company history and product
Razor Group was founded in 2020 in Berlin by Tushar Ahluwalia (CEO), Christoph Gamon, Shrestha Chowdhury and Dr. Oliver Dlugosch. Its business model is that of an e-commerce aggregator: identify high-performing independent brands selling primarily via Amazon FBA and other marketplaces, acquire them from their founder-operators, and centralise the resulting portfolio on a shared operating platform covering supply chain, marketing, brand management, financial planning and marketplace optimisation. The company grew rapidly through 2021, and in November 2021 raised a USD 125 million Series C round reported by TechCrunch that valued Razor Group at more than USD 1 billion and made it one of Berlin's newer unicorns. In April 2023 Razor Group announced the acquisition of Berlin-based competitor Stryze Group together with additional equity financing, positioning itself as one of the leading European aggregators through a period of sector-wide contraction. On 4 March 2024 Razor Group announced an all-stock merger with US-headquartered aggregator Perch (Boston, Massachusetts) — historically backed by SoftBank, Spark Capital, Victory Park and Apollo — together with a USD 100 million Series D equity round led by Presight Capital ; the combined company was reported to be valued at approximately USD 1.7 billion post-money and to include an integrated portfolio of more than 40,000 SKUs across categories including kitchenware, fitness, beauty and home. The reported 2024 valuation is a material reset from pandemic-era peaks reached across the aggregator peer set, and should be interpreted in the context of a sector-wide down-round cycle rather than as a comment on any individual company's underlying trading performance.

Role in the DACH startup and technology ecosystem
Razor Group is one of the most visible Berlin-founded e-commerce roll-ups of the 2020-2024 cycle and is a recurring reference point in DACH monthly-news coverage of consumer-tech consolidation. Alongside SellerX, Berlin Brands Group / KW-Commerce and The Stryze Group (subsequently acquired), Razor Group defined the European contribution to the global Amazon aggregator boom, with Berlin acting as the sector's European centre of gravity. The 2023 Stryze deal and the 2024 Perch merger effectively converted Razor Group into a cross-Atlantic consolidator, and made Berlin one of the two primary operating hubs of a combined US-European aggregator platform. In the broader DACH context, Razor Group is a live case study of how a Berlin-headquartered venture-backed company navigated the transition from unicorn-era growth financing to a post-boom environment shaped by rising interest rates, marketplace-fee inflation and consumer-demand normalisation.

Selected relationships and affiliations
Founders: Tushar Ahluwalia (CEO); Christoph Gamon; Shrestha Chowdhury; Dr. Oliver Dlugosch. Headquarters: Berlin, Germany. Selected investors across funding history include L Catterton (linked to Bernard Arnault / LVMH), 468 Capital, Presight Capital, BlackRock, Fasanara Capital, Victory Park Capital and Upper90. Series C (November 2021): USD 125 million at reported valuation more than USD 1 billion. Series D (March 2024): USD 100 million led by Presight Capital, announced concurrently with the Perch merger. Acquired: Stryze Group (April 2023). Merged with: Perch (Boston, Massachusetts; March 2024) in an all-stock transaction. Sector peer set: Thrasio (US; Chapter 11 in 2024), Berlin Brands Group / KW-Commerce, SellerX, Branded, Heyday, Elevate Brands. Related Startuprad.io coverage: DACH monthly news for March 2024 and April 2023 (see coverage section).

Startuprad.io relevance
Razor Group is a T1 reference entity for Startuprad.io's DACH e-commerce and Berlin-ecosystem clusters. Startuprad.io has four tagged posts covering Razor Group in monthly-news format, spanning the 2023 Stryze acquisition and the 2024 Perch merger. Razor Group connects directly to Startuprad.io's broader coverage of the German e-commerce aggregator peer set and to the Berlin venture-capital ecosystem.

Public source context
This profile draws on Razor Group's own website https://www.razor-group.com and about page https://www.razor-group.com/about-us , the November 2021 TechCrunch report on the USD 125 million Series C at unicorn valuation https://techcrunch.com/2021/11/08/berlins-razor-group-raises-125m-at-a-1b-valuation-for-a-platform-to-buy-and-scale-third-party-amazon-merchants/ , TechCrunch's March 2024 report on the Perch merger and USD 1.7 billion combined valuation https://techcrunch.com/2024/03/04/razor-and-perch-merge-raise-100m-on-a-1-7b-valuation-as-more-roll-ups-consolidate , the Bloomberg report on the same transaction https://www.bloomberg.com/news/articles/2024-03-04/arnault-backed-razor-buys-perch-in-amazon-aggregator-shakeout , the PR Newswire release of the Series D and Perch deal https://www.prnewswire.com/news-releases/razor-group-acquires-us-amazon-aggregator-perch-and-announces-series-d-financing-round-302080402.html , the Heliad Highlights post on the 2023 Stryze acquisition https://www.heliad.com/highlights/razor-group-acquires-stryze-group-and-secures-further-equity-investment-to-strengthen-its-position-as-leading-e-commerce-aggregator , and Startuprad.io's own coverage archive summarised in the coverage section below.

Startuprad.io coverage of Razor Group

Razor Group appears in the following Startuprad.io interviews, news and analysis.

Startup News Germany (and DACH) - April 2023
Published: 15 March 2026
Last updated: 30 August 2026
Coverage type: News
https://www.startuprad.io/post/this-month-in-german-swiss-and-austrian-gsa-startups-april-2023-episode-380

DACH Startup News March 2024: Founders, Funding and Ecosystem Updates
Published: 27 March 2024
Last updated: 27 August 2026
Coverage type: News
https://www.startuprad.io/post/this-month-in-german-swiss-and-austrian-gsa-startups-march-2024

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Canonical record: https://www.startuprad.io/entities/razor-group