Rows

Overview
Rows (also RowsHQ; formerly dashdash) is a European spreadsheet product company that positions itself as the API-native, cloud-based successor to legacy spreadsheet tools such as Microsoft Excel and Google Sheets. Rows was co-founded by Torben Schulz (Chief Operating Officer at the time of Startuprad.io's founder interview), a former Boston Consulting Group and Roland Berger consultant and Harvard Kennedy School graduate whose career included stints in Germany and Brazil. Rows operated from two publicly disclosed offices - Berlin (Germany) and Porto (Portugal) - and publicly stated at the time of the Startuprad.io interview that it hired remote-only across roughly 23 countries. Rows is publicly listed as a portfolio company of Berlin-based early-stage venture-capital firm Cherry Ventures, and in 2026 the Rows website publicly announced that Rows had joined Superhuman.

Why this entity matters
Rows matters as a reference entity in Startuprad.io's DACH software and productivity coverage for four reasons. First, it is one of the most recognisable Berlin-headquartered attempts to modernise the spreadsheet - one of the largest and most-used software categories in the world - by rebuilding it as an API-native, cloud-first product with an integrated data-integration layer. Second, its co-founding team and its investor base (including Cherry Ventures, one of Europe's best-known seed-stage venture-capital firms) place Rows squarely inside the Berlin operator and Berlin venture-capital network that has produced a large share of European software scale-ups. Third, its dual Berlin - Porto engineering and product model illustrates a broader European pattern of German-headquartered software companies building meaningful engineering centres of gravity in southern Europe. Fourth, the 2026 announcement that Rows had joined Superhuman gives Rows a canonical status for Startuprad.io's editorial coverage of European AI-native productivity consolidation and for the platform's monthly DACH venture-capital news cycle.

Company history and product
Rows was co-founded by Torben Schulz (Chief Operating Officer at the time of the Startuprad.io interview), a former Boston Consulting Group and Roland Berger consultant, a former teaching assistant at Harvard, and a Harvard Kennedy School graduate whose career included working stints in Germany and Brazil. Rows was previously publicly named dashdash before rebranding to Rows. The company built and shipped an API-native, cloud-based spreadsheet product that connects a familiar spreadsheet interface directly to live business-data sources and APIs - social media platforms, data warehouses, advertising platforms, back-office platforms and more - and layered a set of pre-built templates, calculators and dashboards on top of the core spreadsheet grid. Rows also shipped RowsX, a Chrome extension that turns arbitrary web tables into spreadsheet data with a single click, and has publicly published integrations with more than 50 sources. Rows subsequently repositioned publicly under a broader AI-data-analyst wrapper that extracts data from documents such as PDFs and answers plain-language questions across imported sources, positioning the product as an alternative to BI dashboards, SQL queries and spreadsheet stitching. Rows has publicly reported venture-capital funding including a 16 million US dollar round in 2022 (widely reported by European tech press). Rows operated from two publicly disclosed offices, Berlin (Germany) and Porto (Portugal), and publicly stated at the time of the Startuprad.io interview that it hired remote-only across roughly 23 countries. In 2026 the Rows website publicly announced that Rows had joined Superhuman, and now directs customer support and product enquiries via Superhuman's channels. The corporate structuring and financial terms of the Superhuman transaction have not been publicly disclosed in detail and should be treated as a corporate-development event rather than as a valuation event without further primary sources.

Role in the DACH startup and technology ecosystem
Rows sits at the intersection of three DACH-relevant themes. First, Berlin has produced a disproportionate share of Europe's B2B SaaS and productivity-tool companies, and Rows is one of the more visible attempts from that generation to attack the spreadsheet category directly rather than adjacent to it. Second, the Cherry Ventures cap table connection places Rows inside the Berlin early-stage venture-capital operator network - Cherry Ventures is repeatedly cited across Startuprad.io coverage as one of the most active early-stage funds in the region, and its named portfolio companies are recurring reference entities across the DACH software cluster. Third, the Rows Berlin - Porto operating model reflects a wider European pattern of German-headquartered software companies building engineering and product centres of gravity in southern Europe, particularly Portugal, which offers a large English-fluent engineering base at competitive costs. The 2026 announcement that Rows joined Superhuman is a notable data point in the wider narrative of AI-native productivity consolidation in European software, and connects Rows to Startuprad.io's monthly DACH venture-capital news cycle.

Selected relationships and affiliations
Co-founders (publicly named): Torben Schulz (Chief Operating Officer at time of interview; former Boston Consulting Group; former Roland Berger; Harvard Kennedy School graduate; teaching assistant at Harvard). Publicly named investor: Cherry Ventures (cross-referenced via Startuprad.io's Filip Dames founder interview, in which Cherry Ventures publicly named Rows as a portfolio company). Publicly disclosed offices: Berlin (Germany) and Porto (Portugal). Corporate development: Rows publicly announced in 2026 that it had joined Superhuman, and now directs customer support and product enquiries via Superhuman's channels. Rows's full cap table (including any additional venture-capital investors) is not comprehensively publicly disclosed in this record; readers should verify investor-level claims against primary filings and the Crunchbase profile before use. Related Startuprad.io coverage cluster: DACH productivity software; Berlin venture-capital operator network; European AI-native productivity consolidation.

Startuprad.io relevance
Rows is a reference entity in Startuprad.io's DACH software and productivity coverage. Startuprad.io has published a dedicated founder interview with Rows co-founder and COO Torben Schulz. Rows was also publicly named as a Cherry Ventures portfolio company in Startuprad.io's separate Cherry Ventures founder interview with Filip Dames. Rows connects into Startuprad.io's broader coverage of the Berlin software ecosystem, European AI-native productivity consolidation, and the DACH venture-capital news cycle.

Public source context
This profile draws on Rows's own website https://rows.com/ , the Rows LinkedIn company page https://www.linkedin.com/company/rowshq/ , Startuprad.io's founder interview with Torben Schulz https://www.startuprad.io/post/rows-brings-spreadsheets-to-the-age-of-apis-founder-interview , European tech-press coverage of the 2022 funding round https://tech.eu/2022/07/06/berlin-based-rows-raises-16m-to-help-power-the-future-of-spreadsheets-with-a-b2b-focus/ , the Rows Crunchbase profile https://www.crunchbase.com/organization/rows-com , the RowsX Chrome extension listing https://chromewebstore.google.com/detail/rowsx/abkccndhocmfdombbpmnhfjidcdcjjeo , the Rows API developer portal https://developers.rows.com/ , and Startuprad.io's own coverage archive summarised in the coverage section below.

Startuprad.io coverage

Rows appears in the following Startuprad.io founder interview.

ROWS brings Spreadsheets to the Age of APIs - Founder Interview
Published: 15 March 2026
Last updated: 20 September 2026
Coverage type: Founder interview with co-founder and COO Torben Schulz
https://www.startuprad.io/post/rows-brings-spreadsheets-to-the-age-of-apis-founder-interview

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