IDA Pivoted during Coronavirus to a more diversified strategy

We got a call from our largest client [during Corona] and they told us to immediately stop all work for them. Within two hours we lost everything we build up in three years.
Hamedo Ayadi – Co-Founder and CEO IDA

The founder

In this interview Jörn “Joe” Menninger, founder, and host of talks to Hamedo Ayadi (, co-founder and CEO of IDA – Intelligent Data Analytics ( Hamedo is originally born in Morocco and a serial entrepreneur, always based around Frankfurt and the Rhine-Main-Area. He speaks five languages and English is his 5th language. He has not used English in a business setting for 7 years before our interview, so please cut him some slag. He came to Germany early in his life and studied Psychology at the University of Mainz.



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Within two days after our major client called us – to stop all work for them -, we defined a new strategy for IDA … we prepared new services, for new customers for fixed prices
Hamedo Ayadi – Co-Founder and CEO IDA


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Startup of the Month May 2020

IDA is the Startup of the Month – May 2020 by Frankfurt Forward. This podcast is in a media partnership with Frankfurt Forward.  You can learn more about the startup and the initiative here (German only)


Corona really gave us a hard time. 70% of our employees do work related to aviation
Hamedo Ayadi – Co-Founder and CEO IDA


The Startup


IDA is the second company of Hamedo, both of which he co-founded with one of his colleagues from Unisys. They sold their first business – a tech consulting company – which worked with SAP tools and their integration and maintenance in large corporates.  They sold the company end of 2017.

IDA is a platform to connect all data in a single platform and make them usable for the client. They help to optimize and workflows and business processes


IDA started originally with a meeting of chance in a train driving from Frankfurt to Munich
Hamedo Ayadi – Co-Founder and CEO IDA


Venture Capital


IDA has been bootstrapped so far, but they are looking to raise a Series A Venture Capital round. They want to use the funds for global and cross industry expansion. If you want to get introduced to them, let us know.


The Video Interview is set to go live on May 14th  19.00 Frankfurt (1 PM Eastern, 18.00 London)

Audio Podcast (went live Tuesday, May 19th, 2020)



Further Readings / Additional Resources


Learn more about Frankfurt Forward here:




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