top of page
Search

An English World Premiere: Meet Kranus Health the Startup Behind Germany’s Most Successful Digita... — Founder Interview

Updated: Apr 30

This blog post first appeared first on old medium publication (https://medium.com/startuprad-io), and was moved to this blog with the relaunch of our website in summer 2024.

What Is This About?

In this English-language world premiere, Kranus Health reveals the digital health startup behind Germany's most successful prescription app for men's health. Published on Father's Day, the interview covers how the company navigated Germany's digital health regulations to build a clinically validated platform.

This article is part of our coverage of Startuprad.io Knowledge Graph: The DACH Startup Ecosystem.

  • This blog post first appeared first on old medium publication (https://medium.

  • This is the English world premiere for Kranus Health, a digital health care startup.

  • We publish this interview — focusing on men’s health — as the second episode today for a very special reason.

  • So happy Father’s Day to all fathers out there!

  • We are always sharing new resources with you.


Picture via Pixabay

New Blog


An English World Premiere: Meet Kranus Health the Startup Behind Germany’s Most Successful Digita... — Founder Interview Startuprad.io brings you independent coverage of the key developments shaping the startup and venture capital landscape across Germany, Austria, and Switzerland.

This blog post first appeared first on old medium publication (https://medium.com/startuprad-io), and was moved to this blog with the relaunch of our website in summer 2024.


This is the English world premiere for Kranus Health, a digital health care startup. The company runs a health care app on prescription (in Germany) focused on the health issues of men. Currently, their only therapy assistance available is for erectile dysfunction, but they are planning on being the digital companion for all men’s health issues.

We want to help increase men’s life expectancy. … Men are notoriously bad at doing preventative health measures. … This is where we want to be their digital companion. This is the vision we want to get to.Jens Nörthershäuser — Founder and Co-CEO Kranus Health

Father’s Day Special Publication

We publish this interview — focusing on men’s health — as the second episode today for a very special reason. Today we celebrate Father’s Day in Germany (always on Ascension Day — also a public holiday in Germany).


So happy Father’s Day to all fathers out there!


We founded Kranus to really be a game-changer in men’s health.Jens Nörthershäuser — Founder and Co-CEO Kranus Health

Subscribe Here

We are always sharing new resources with you. Find all our options below. We want to make sure that we provide what’s best for your growing team, so please take a look at these additional ways in which can help!

Great businesses are created when great people come together at a lucky point in time.Jens Nörthershäuser — Founder and Co-CEO Kranus Health

Our Sponsor Startupraven

A startup’s journey can be a tough one, but it doesn’t have to feel like you’re alone on your quest! Invest in others’ success with us by joining our community of entrepreneurs who are building amazing things every day — no matter how big or small their ideas may seem at first glance.

The best way to find investors and cooperation partners for early-stage startups. Sign up here:

There is a care gap, especially in tabu topics. Since they are tabu, no one knows how many patients are affected and really don’t get the care that they should get.Jens Nörthershäuser — Founder and Co-CEO Kranus Health

The Video Interview is set to go live on May 26th, 2022



The Audio Interview

You can subscribe to our podcasts here.


The Founder

Our guest today is Jens Nörthershäuser (https://www.linkedin.com/in/jensnoertershaeuser/), Founder and CEO of Kranus Health. He studied biochemical engineering in Karlsruhe at KIT (Karlsruhe Institute of Technology) and UCL in London. He holds an MBA from INSEAD, and has been with McKinsey, Amazon, and Palantir, as well as an e-commerce founder before starting Kranus Health.

We saw a big care gap. Drugs only solve the symptoms [of erectile dysfunction].Jens Nörthershäuser — Founder and Co-CEO Kranus Health

The Startup

Kranus Health (https://www.kranushealth.com/) was founded by four co-founders. The company is named after a Celtic god of fertility. Their first product is a digital health app, assisting in the treatment (including drugs and therapy) of erectile dysfunction. The app is available in Germany on prescription, which means they are reimbursed by health insurers.

The current focus of the treatment is that drugs only take care of the symptoms, which still can leave men with a loss of life quality or even depression. This is where they further assist patients.

There are also correlations between drug treatments with cardiovascular follow-up events e.g. heart attacks. Most patients in the past have mostly only received drug treatments and no overall health care (workouts, mental therapies, …). This is where Kranus Health comes in.

Kranus grew by more than 100% in 2021. They have more than 50 employees right now and plan to have more than 100 employees at the end of 2022.


Kranus Health Is Hiring

Learn more here:

There is already great stuff happening in femtech, we want to start the same for men’s health.Jens Nörthershäuser — Founder and Co-CEO Kranus Health

Venture Capital Funding

The company has already raised more than 2 m US$ in funding. The early backers include Konstantin Mehl, known as the co-founder of foodora and CEO of Kaia Health, as well as Manuel Thurner, co-founder and CTO of Kaia Health. Invested are also A Round Capital, High-Tech Gründerfonds, and Venture Basecamp, as well as investor Ralph Müller.


Tune in to our Internet Radio Station here:


Further Readings / Additional Resources

· Grannus (also Granus, Mogounus, and Amarcolitanus) was a Celtic deity of classical antiquity. https://en.wikipedia.org/wiki/Grannus

· 13 principles of Kranus Health https://www.kranushealth.com/de/13-prinzipien/


Feedback

We are always looking for ways to make the show better. Please take this opportunity and share your feedback with us! You can also suggest topics or interview partners that you’d like featured on future episodes by leaving a comment below — we would love to hear from YOU!!!


The Interviewer

This interview was conducted by Jörn “Joe” Menninger, startup scout, founder, and host of Startuprad.io. Reach out to him:LinkedInTwitterEmail


Keep Up to Date

Here is our publication calendar:

What Is Kranus Health?

Kranus Health is the startup behind Germany's most successful digital health app (DiGA — Digitale Gesundheitsanwendung). This English-language world premiere interview focuses on the company's work in men's health, specifically digital therapeutics prescribed by doctors and reimbursed by health insurance in Germany. Published on Father's Day as a thematic tie-in.

Introduction

In this English-language world premiere, Startuprad.io introduces Kranus Health, the startup behind Germany's most successful digital health care application. The company operates in the DiGA (Digitale Gesundheitsanwendung) framework — Germany's pioneering system for prescribable digital therapeutics that are reimbursed by health insurance. Kranus Health focuses specifically on men's health, and Startuprad.io chose to publish this interview on Father's Day as a special second episode of the day.

Kranus Health has built Germany's most successful digital health application within the DiGA framework, which allows doctors to prescribe digital therapeutics that are reimbursed by statutory health insurance. The company's focus on men's health addresses an underserved market in digital therapeutics. This interview marks the English-language world premiere for Kranus Health, bringing the story of one of Germany's most successful digital health startups to an international audience for the first time.

  • Kranus Health is behind Germany's most successful digital health app, operating within the DiGA (Digitale Gesundheitsanwendung) framework.

  • The company focuses on men's health, creating digital therapeutics that can be prescribed by doctors and reimbursed by German health insurance.

  • This interview was the English-language world premiere for Kranus Health, introducing the startup to an international audience.

  • Published on Father's Day as a thematic connection to the men's health focus.

Entities Referenced in This Episode

Startups

  • Kranus Health — Germany's most successful DiGA, men's health focus

Frameworks

  • DiGA (Digitale Gesundheitsanwendung) — Germany's framework for prescribable digital therapeutics

People

  • Jörn "Joe" Menninger — Startuprad.io host

Topics

  • Digital therapeutics, DiGA, men's health, digital health app, prescribable apps, German health insurance, MedTech

Relationship Map

  • Kranus Health → built → Germany's most successful DiGA

  • DiGA framework → enables → doctor-prescribed, insurance-reimbursed digital therapeutics

  • Kranus Health → focuses on → men's health digital therapeutics

Quote Highlights

  • Kranus Health is the digital health startup behind Germany’s most successful prescription app for men’s health.

  • This is the English-language world premiere for Kranus Health, published on Father’s Day.

  • The company navigated Germany’s digital health regulations to build a clinically validated platform.

  • Kranus Health is a digital health startup tackling men’s health with a clinically proven app prescribed by doctors in Germany.

Related Episodes on Startuprad.io

Partner with Startuprad.io

Startuprad.io is the leading independent media platform covering startups, venture capital, and innovation across the DACH region (Germany, Austria, Switzerland) and Europe. We offer B2B partnership opportunities for companies looking to reach startup decision-makers, founders, and investors.

Subscribe to the Podcast

What is a DiGA?

DiGA (Digitale Gesundheitsanwendung) is Germany's pioneering framework for digital health applications that can be prescribed by doctors and reimbursed by statutory health insurance. Germany was one of the first countries to create such a system, enabling digital therapeutics startups like Kranus Health to thrive.

What makes Kranus Health successful?

Kranus Health has built Germany's most successful digital health app within the DiGA framework. Their focus on men's health digital therapeutics addresses an underserved market, and the ability to be prescribed by doctors and reimbursed by insurance provides a sustainable business model.

What are digital therapeutics?

Digital therapeutics are evidence-based therapeutic interventions delivered through software programs. In Germany's DiGA framework, these are health apps that have been clinically validated and approved for prescription by doctors, with costs covered by health insurance.

About the Host

Joern "Joe" Menninger is the host of the Startuprad.io podcast and covers founders, investors, and policy developments across the DACH startup ecosystem. Through more than 1,300 interviews and nearly a decade of reporting, he documents the evolution of the European startup landscape. Follow Joern on LinkedIn.

Support Startuprad.io

If your company wants to reach founders, investors, and operators building in digital health and the broader DACH startup ecosystem, Startuprad.io works with a select number of partners on high-trust visibility and thought-leadership formats. Explore partnership options here: Partner with Startuprad.io

Comments

Become a Sponsor!

...
Sign up for our newsletter!

Get notified about updates and be the first to get early access to new episodes.

Affiliate Links:

...
bottom of page