Instigo Started on its Way to Become an Autonomous Growth Hacking Ad Platform for Digital Marketers — Founder Interview
- Jörn Menninger
- Mar 15
- 7 min read
Updated: 4 days ago
This blog post first appeared first on old medium publication (https://medium.com/startuprad-io), and was moved to this blog with the relaunch of our website in summer 2024.
What Is This About?
Vienna-based Instigo is building an autonomous growth hacking platform for digital marketers — a multi-platform advertising tool that automates campaign optimization across channels. The startup aims to make performance marketing accessible to businesses without dedicated growth teams.
This article is part of our coverage of Scaleup Founder Interviews from Germany, Austria, and Switzerland.
Executive Summary
This blog post first appeared first on old medium publication (https://medium.
Instigo is a multi-platform marketing tool, based in Vienna.
Note that we will shift to a bi-weekly publication schedule in July and August and will return to our weekly publication with a summer-warp-up news episode on September 5th.
We are always sharing new resources with you.
A startup’s journey can be a tough one, but it doesn’t have ́to feel like you’re alone on your quest!
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Instigo Started on its Way to Become an Autonomous Growth Hacking Ad Platform for Digital Marketers — Founder Interview Startuprad.io brings you independent coverage of the key developments shaping the startup and venture capital landscape across Germany, Austria, and Switzerland.
This blog post first appeared first on old medium publication (https://medium.com/startuprad-io), and was moved to this blog with the relaunch of our website in summer 2024.
Executive Summary
Instigo is a multi-platform marketing tool, based in Vienna. Dror has been a marketing manager, working across multiple platforms. With this experience, he set out to create a platform that allows advertising frictionless, with consistent data across as many platforms as possible. They already made the first steps and convinced the first investors.
Managing marketing platforms across 6–7 platforms is very challenging. … We wanted to create a growth marketing tool for marketeers like us.Dror Hasman, Co-Founder
Publication Schedule in July and August
Note that we will shift to a bi-weekly publication schedule in July and August and will return to our weekly publication with a summer-warp-up news episode on September 5th.
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I have a confession: I am a podcast addict. Most value in startups today is delivered in podcasts.Dror Hasman, Co-Founder
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This is what we also say in Instigo: One tool to rule them all.Dror Hasman, Co-Founder
The Video Interview is set to go live on the 14th of July 2022
The Audio Interview
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The Founder
Dror (https://www.linkedin.com/in/dror-hasman-1958aab9/) is the co-founder of Instigo. He is originally from Israel, but his studies took him to Vienna, he loved the city and stayed. In the past, he has been a growth manager and co-founded a software development company/agency. Dror was also the founder of Instizone, a tech podcast platform, that was an early network partner of https://startuprad.io/ and our internet radio station www.startup.radio
I love Vienna, and I highly recommend it to all people.Dror Hasman, Co-Founder
The Startup
Instigo is headquartered in Vienna, Austria (https://instigo.io/). They have currently 28 people (including freelancers). The platform wants to be the No 1 platform for cross-platform advertising campaigns, where marketers can generate an audience, book ads, and pull all required data together to measure the success of the campaign. They will soon have more platforms available.https://www.crunchbase.com/organization/instigo-9704
Instigo is Hiring Remote Workers
Instigo is currently a small team, but they are growing. If you are interested in learning more, go on their website and mail them, they don’t have a dedicated career website yet.
Venture Capital Funding
Instigo is mostly bootstrapped with a small business angel investment. They are open to talking to more investors.
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Further Readings / Additional Resources
Vienna Accent “Wiener Schmäh,” which is different from the one of Arnold Schwarzenegger. The Wikipedia article is only available in German, but there is also a YouTube example: https://en.wikipedia.org/wiki/Wiener_Schm%C3%A4h https://youtu.be/PrQpaCynNXw (wait until the end of the video, you get the chance to insult him in the comments :-) )
Fiaker is a carriage, drawn by a horse, not too far away from the ones you know in NYC around Central Park. https://en.wikipedia.org/wiki/Fiacre_(carriage) Picture: https://www.stadt-wien.at/wien/touristinfo/fiaker-sightseeing-per-kutsche.html
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The Interviewer
This interview was conducted by Jörn “Joe” Menninger, startup scout, founder, and host of Startuprad.io. Reach out to him:
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What Is Instigo?
Instigo is a Vienna-based multi-platform marketing automation tool building toward becoming an autonomous growth hacking ad platform. Co-founded by Dror Hasman, who was originally a marketing manager from Israel and fell in love with Vienna, the company has a team of 28 people. Their motto is "one tool to rule them all" for digital marketers managing campaigns across multiple platforms.
Introduction
In this founder interview, Startuprad.io speaks with Dror Hasman, co-founder of Instigo, a Vienna-based startup building an autonomous growth hacking ad platform for digital marketers. Dror, originally from Israel, moved to Vienna and fell in love with the city. His background as a marketing manager drove the creation of Instigo — a multi-platform tool that unifies ad management across channels. With 28 team members and a remote-friendly approach, Instigo positions itself as the all-in-one solution for digital marketers.
Executive Summary
Instigo is tackling the complexity of multi-platform digital advertising from its Vienna base. Co-founder Dror Hasman, an Israeli native turned Vienna enthusiast, built the platform from his experience as a marketing manager frustrated with managing campaigns across disconnected tools. The company's 28-person team is working toward fully autonomous ad optimization, with the ambition of becoming the single platform digital marketers need. Instigo is hiring remotely, reflecting the distributed nature of modern marketing teams.
Key Takeaways
Instigo is a Vienna-based multi-platform marketing tool working toward autonomous growth hacking and ad optimization.
Co-founder Dror Hasman built Instigo from his experience as a marketing manager, creating the all-in-one tool he wished he had.
The company has a 28-person team and operates with a remote-first hiring approach.
Instigo's motto is "one tool to rule them all" for digital marketers managing campaigns across multiple advertising platforms.
Dror, originally from Israel, moved to Vienna and became a strong advocate for the city as a startup location.
Atomic Answer
Entities Referenced in This Episode
People
Dror Hasman — Co-founder of Instigo, originally from Israel, based in Vienna
Jörn "Joe" Menninger — Startuprad.io host
Startups
Instigo (instigo.io) — Vienna-based autonomous growth hacking ad platform, 28 employees
Cities
Vienna, Austria — Instigo headquarters
Topics
Marketing automation, growth hacking, multi-platform advertising, ad tech, Austrian startup, digital marketing tools
Relationship Map
Dror Hasman (Israel) → moved to Vienna → co-founded Instigo
Instigo → building → autonomous growth hacking ad platform
Instigo → based in → Vienna with 28-person team
Quote Highlights
On the product: Instigo is a multi-platform marketing tool that automates campaign optimization across channels for digital marketers.
On founder background: Dror has been a marketing manager working across multiple platforms, and set out to build an autonomous growth hacking tool from that experience.
On location: Instigo is headquartered in Vienna, Austria.
On funding: Instigo is mostly bootstrapped with a small business angel investment and is open to talking to more investors.
On hiring: Instigo is currently a small team but growing, hiring remote workers.
Related Episodes on Startuprad.io
Meet Kenjo — Germany's HR Software Startup — Another SaaS platform building the all-in-one approach
Monkee Raises 1.5m € — Another Austrian startup on the rise
Browse all Startuprad.io episodes — Topic hub: Austrian startups and SaaS
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Frequently Asked Questions
What is Instigo?
Instigo is a Vienna-based multi-platform marketing automation tool that helps digital marketers manage advertising campaigns across multiple channels from a single interface. The company is working toward becoming a fully autonomous growth hacking ad platform.
Who founded Instigo?
Dror Hasman co-founded Instigo. Originally from Israel, he moved to Vienna and built the platform from his experience as a marketing manager who needed a unified tool for multi-platform ad management.
Where is Instigo based?
Instigo is headquartered in Vienna, Austria, with a team of 28 people. The company also hires remote workers, reflecting the distributed nature of its operations.
About the Host
Joern "Joe" Menninger is the host of the Startuprad.io podcast and covers founders, investors, and policy developments across the DACH startup ecosystem. Through more than 1,300 interviews and nearly a decade of reporting, he documents the evolution of the European startup landscape. Follow Joern on LinkedIn.
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