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Meet INZMO one of Europe’s Fastest Growing Insurtech Startups — Founder Interview

Updated: 1 day ago

This blog post first appeared first on old medium publication (https://medium.com/startuprad-io), and was moved to this blog with the relaunch of our website in summer 2024.

What Is This About?

INZMO co-founder Meeri is building one of Europe's fastest-growing insurtech startups with a mobile-first approach to insurance. The Berlin-based company offers on-demand, fully digital insurance products — making coverage as simple as a few taps on your phone, targeting a generation that expects instant, flexible services.

This article is part of our coverage of AI & Deep Tech Startups: Europe’s Ultimate Guide.

  • This blog post first appeared first on old medium publication (https://medium.

  • We hear from Meeri, who is the co-founder of INZMO (Insurance on Mobile).

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Meet INZMO one of Europe’s Fastest Growing Insurtech Startups — Founder Interview Startuprad.io brings you independent coverage of the key developments shaping the startup and venture capital landscape across Germany, Austria, and Switzerland.

This blog post first appeared first on old medium publication (https://medium.com/startuprad-io), and was moved to this blog with the relaunch of our website in summer 2024.


We hear from Meeri, who is the co-founder of INZMO (Insurance on Mobile). She co-founded the Berlin-based insurtech which helps to make simple insurance contracts via an app. The simple approach also made them one of the fastest-growing insurtechs in Europe. In the interview we talk about her journey from a corporate lawyer to an entrepreneur, pivoting and founding INZMO. We also talk about how a simple insurance contract via an app could turn 50 bn € sitting on bank accounts productive again. Tune in to learn more.

“Our mantra is that insurance just has to be there, hidden in other products. You only realize it is there when you need it.”Meeri Savolainen, CEO and Co-Founder INZMO

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“We want to be one of the service providers, … who help you to have a fun, free and flexible live.”Meeri Savolainen, CEO and Co-Founder INZMO

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“Today we have in Europe 50 bn € sitting [as security deposits for their renters] on landlord’s bank accounts, serving absolutely no purpose”Meeri Savolainen, CEO and Co-Founder INZMO

The Video Interview is set to go live on Thursday, November 10th 2022



The Audio Interview

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The Founder

Today we’re joined by Meeri Savolainen (https://www.linkedin.com/in/meeri-savolainen-b5a85b25/), the CEO and co-founder of Berlin-based insurtech startup INZMO (https://inzmo.com/de/about/). Meeri is a lawyer by training, and she spent several years working in the corporate world before deciding to start her own company. Her co-founders include Risto Klausen a former professional motorcycle road racer and multiple Estonian and Baltic Champion in the Superbike class, which helped inspire the company’s focus on insurance for bikes. They pivoted from only bikes to providing more offers via the app. Since its launch in 2019, INZMO has become one of the leading apps for mobile insurance in Europe, and Meeri has been named one of the top 10 women to watch in insurtech in 2022. We’re excited to hear more about her story and her company’s success. Thanks for joining us, Meeri!


The Startup

INZMO (https://inzmo.com/de/about/) was born out of the idea to quickly insure a bike via an app (Bike ID). During product presentations of Bike ID the team got feedback, on why they only offer insurance for a bike via their app.

This was the moment INZMO was born. The team relocated to Berlin from Estonia. The company is by now one of the fastest-growing insurtechs in Europe, with a female founder. This makes INZMO the first insurtech company in Europe that offers property insurance for e-scooters and regular bicycles through an app. The whole insurance process takes just a few minutes and is completed entirely online — from signing the contract to making a claim.

Currently available in Germany, and several other European countries with plans to expand further. And with over 30,000 users already on board, it looks like INZMO is well on its way to becoming the go-to insurance provider for two-wheeled commuters across Europe. They currently offer property insurance including to replace of a rental security deposit (Mietkaution), insurance for bicycles, and insurance for cell phones as well as for tablets and laptops.

INZMO already received several awards, including:

  • Top 100 global insuretechs award

  • Best fintech startup in Europe 2016

  • Insurance Shapers Award 2019


Venture Capital Funding

INZMO already raised 7,9 m US$ in seed funding from investors including Helvetia Venture Fund, Change Ventures, UNIQA Ventures, and 500 Global. They are open to talking to new investors for a Series A funding round.


INZMO is Hiring

You can learn more about the currently open positions here:


Tune in to our Internet Radio Station here:


Further Readings / Additional Resources

You can follow Meeri on Twitter as well:


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The Interviewer

This interview was conducted by Jörn “Joe” Menninger, startup scout, founder, and host of Startuprad.io. Reach out to him:


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All Links and Show Notes

Here is our blog post:


Topics Discussed in this Interview

In this interview we are talking about insurance, insurtech, mobile insurance, mobile, app, insurtech startups, fastest-growing insurtechs, employment, lawyer, fintech, fintech founder, women in fintech, women in insurtech, female fintech founder, female insurtech founder, Berlin, Estonia, Liechtenstein, venture capital, seed funding, series a funding, female entrepreneurship, hiring, retaining, employee retainment, startup


Automated Transcript

What Is INZMO?

INZMO (Insurance on Mobile) is a Berlin-based insurtech startup co-founded by Meeri Savolainen that originated from the idea of quickly insuring a bike via smartphone. The team relocated from Estonia to Berlin and now operates across Germany and several other European countries. INZMO's mantra is that insurance should be hidden inside other products as embedded insurance. The company has won multiple awards including Top 100 global insurtechs.

Introduction

In this founder interview, Startuprad.io speaks with Meeri Savolainen, co-founder of INZMO, one of Europe's fastest growing insurtech startups. INZMO was born from a simple idea: quickly insure a bike via your mobile phone. The company relocated from Estonia to Berlin and built a platform centered on embedded insurance — the concept that insurance should be invisible, hidden within other products rather than sold separately. With operations spanning Germany and several European countries, and recognition as a Top 100 global insurtech, INZMO is reshaping how Europeans think about insurance. Savolainen also highlights the massive €50 billion sitting in security deposits across European landlord accounts as a market opportunity.

INZMO is a Berlin-based insurtech startup that makes insurance accessible through mobile devices and embedded within other products. Co-founded by Meeri Savolainen, the company originated in Estonia before relocating to Berlin. Their core philosophy is that insurance should be invisible to the consumer, seamlessly integrated into purchases and services. INZMO has expanded across Germany and several European countries, earning recognition as a Top 100 global insurtech. The interview also touches on the significant market opportunity represented by €50 billion in security deposits held by European landlords.

  • INZMO was born from the idea of quickly insuring a bike via mobile phone, and has grown into one of Europe's fastest-growing insurtechs with a focus on embedded insurance.

  • Co-founder Meeri Savolainen and her team relocated from Estonia to Berlin to build the company in Europe's largest insurance market.

  • INZMO's mantra is that insurance should be hidden inside other products — embedded insurance that consumers barely notice but always have when needed.

  • The company has won multiple awards including Top 100 global insurtechs and best fintech startup recognition.

  • A major market opportunity exists in the €50 billion sitting in security deposits on European landlord accounts, which INZMO sees as ripe for disruption.

Entities Referenced in This Episode

People

  • Meeri Savolainen — Co-founder of INZMO (Insurance on Mobile)

  • Jörn "Joe" Menninger — Startuprad.io host and interviewer

Startups

  • INZMO (inzmo.com) — Berlin-based insurtech, mobile-first embedded insurance, relocated from Estonia

Cities & Countries

  • Berlin — INZMO headquarters after relocation from Estonia

  • Estonia — Where INZMO was originally founded

  • Germany — Primary market for INZMO's insurance products

Topics

  • Embedded insurance, insurtech, mobile insurance, security deposits, bike insurance, B2B2C insurance distribution

Relationship Map

  • Meeri Savolainen → co-founded → INZMO (Estonia, relocated to Berlin)

  • INZMO → operates in → Germany + several European countries

  • INZMO → awarded → Top 100 global insurtechs, best fintech startup

  • INZMO → targets → €50B European security deposit market

Related Episodes on Startuprad.io

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What is INZMO?

INZMO (Insurance on Mobile) is a Berlin-based insurtech startup that provides embedded insurance solutions. Originally founded in Estonia, the company relocated to Berlin and now operates across Germany and several other European countries, offering mobile-first insurance products.

What is embedded insurance?

Embedded insurance is the concept of integrating insurance seamlessly into other products and services so that coverage is included automatically at the point of purchase. INZMO's mantra is that insurance should be hidden in other products, making it invisible to the consumer while still providing protection.

Who founded INZMO?

Meeri Savolainen co-founded INZMO. The company started in Estonia and the team relocated to Berlin, Germany to tap into Europe's largest insurance market and scale across the continent.

What awards has INZMO won?

INZMO has received several recognitions including being named a Top 100 global insurtech and winning best fintech startup awards, reflecting its position as one of Europe's fastest-growing insurtech companies.

About the Host

Joern "Joe" Menninger is the host of the Startuprad.io podcast and covers founders, investors, and policy developments across the DACH startup ecosystem. Through more than 1,300 interviews and nearly a decade of reporting, he documents the evolution of the European startup landscape. Follow Joern on LinkedIn.

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Companies building in fintech, insurtech, and financial infrastructure use Startuprad.io to reach founders, operators, and decision-makers across the DACH ecosystem. If that fits your goals, explore partnerships here: Partner with Startuprad.io

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