Permira

Overview

Permira is a European private equity and growth investment firm originally established in 1985 as Schroder Ventures Europe and renamed Permira in 2001, headquartered in London and operating across Europe, North America and Asia.
What it is

Permira was originally established in 1985 as Schroder Ventures Europe and rebranded as Permira in 2001 following its independence from Schroders. It operates from London as an independent partnership and invests in large- and mid-cap private equity transactions and growth-stage technology positions across Europe, North America and Asia.
DACH relevance and Startuprad.io coverage

Permira is one of the longest-established European private equity firms, with a portfolio history that spans large-cap buyouts and growth-stage technology positions across Europe. It participated in the Flix Series G growth round of more than $650 million at a valuation above $3 billion in June 2021, alongside General Atlantic, TCV, HV Capital, Silver Lake, BlackRock, Baillie Gifford and Canyon Partners — the round that positioned Flix as a globally scaled European mobility company.
Public source context

Public information on Permira used for this record is drawn from its official https://www.permira.com , its https://en.wikipedia.org/wiki/Permira and https://www.wikidata.org/wiki/Q1734369 , and public reporting on the Flix Series G growth round of June 2021.

Startuprad.io coverage of Permira

Permira appears in the following Startuprad.io interviews, news and analysis.

Auto1 IPO soars 45% and generates Germany’s newest Tech Billionaires
Published: 15 March 2026
Last updated: 29 August 2026
Coverage type: Analysis
https://www.startuprad.io/post/auto1-ipo-soars-45-and-generates-germany-s-newest-tech-billionaires

Meet the German Entrepreneur of the Year — Co-Founder of Flix, which now owns Greyhound #GSA22
Published: 14 December 2022
Last updated: 30 August 2026
Coverage type: Interview
https://www.startuprad.io/post/meet-the-german-entrepreneur-of-the-year-co-founder-of-flix-which-now-owns-greyhound-gsa22

Auto1 IPO soars 45% and generates Germany’s newest Tech Billionaires (Updated)
Published: 4 February 2021
Last updated: 29 August 2026
Coverage type: Analysis
https://www.startuprad.io/post/auto1-ipo-soars-45-and-generates-germany-s-newest-tech-billionaires-updated

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Canonical record: https://www.startuprad.io/entities/permira