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Exploring the KfW Gründungsmonitor 2024: Insights and Trends in German Entrepreneurship

Frankfurt - Bockenheimer Warte. Picture via Pexel
Frankfurt - Bockenheimer Warte. KfW's headquarter in the background. Picture via Pexel

Welcome to our latest blog post where we delve into the key findings of the KfW Gründungsmonitor 2024. This annual publication provides a comprehensive overview of entrepreneurial activity in Germany, with a particular focus on various trends and dynamics that are shaping the landscape. As a precursor to this detailed analysis, we recommend checking out our exclusive interview with the KfW Bank's Chief Economist, which provides additional context and expert perspectives on the state of entrepreneurship in Germany. Both, the interview and the link to the PDF will be available at the end of this blog post.

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A Slight Uptick in Entrepreneurial Activity

According to the KfW Gründungsmonitor 2024, the number of new business ventures in Germany saw a modest increase in 2023. The total number of new businesses reached 568,000, marking a 3% rise from the previous year. This slight growth, however, was not driven by significant macroeconomic or labor market impulses. Instead, it highlights the resilience and determination of individual entrepreneurs amidst a challenging economic environment.

The report distinguishes between full-time and part-time entrepreneurial activities. Interestingly, while full-time ventures decreased by 8% to 205,000, part-time entrepreneurial activities surged by 11%, totaling 363,000. This shift indicates a growing preference for balancing entrepreneurship with other employment, potentially as a strategy to mitigate risks in uncertain times.

Entrepreneurship Long Term Trend - Excerpt KfW Gründungsmonitor 2024
Entrepreneurship Long Term Trend - Excerpt KfW Gründungsmonitor 2024

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Women Entrepreneurs on the Rise

One of the noteworthy trends highlighted in the report is the increase in the proportion of women entrepreneurs. In 2023, women constituted 44% of all new business founders, up from previous years. Although this figure fluctuates and lacks a clear long-term trend, it underscores the importance of visible and successful female role models in inspiring more women to pursue entrepreneurship. Making these role models more prominent can have a lasting positive impact on encouraging women to start their own businesses.

Femal Entrepreneurship Long Term Trend - KfW Gründungsmonitor 2024
Femal Entrepreneurship Long Term Trend - KfW Gründungsmonitor 2024

Regional Preferences and Digital Business Models

The preference for self-employment varies across regions in Germany, with Hamburg leading the way. About 24% of the adult population up to the age of 67 in Hamburg expressed a preference for self-employment over traditional employment. This regional variation suggests that local cultural and economic factors play a significant role in shaping entrepreneurial ambitions.

Digital and internet-based business models continue to be significant in the entrepreneurial landscape, that is why the research drew our attention. Despite a temporary boost in 2021 due to the COVID-19 pandemic, the prevalence of these models has stabilized. Currently, over 40% of new businesses incorporate digital technologies or the internet as a core element of their operations. This trend highlights the ongoing importance of digital innovation in the modern entrepreneurial ecosystem, which we follow at

Challenges and Motivations

The motivations behind starting a business remain diverse. A significant proportion of entrepreneurs are driven by the desire for independence and self-fulfillment, while others seek to improve their income or leverage unique business opportunities. Interestingly, the report also notes an increase in entrepreneurs who, despite having other employment options, choose self-employment as their best alternative. This shift reflects a growing recognition of entrepreneurship as a viable and attractive career path.

Despite these positive trends, the report raises concerns about the declining number of people planning to start a business. The "nascent entrepreneur" rate, which measures those actively planning a business, dropped to a historic low. This decline in planning activity could foreshadow a potential dip in entrepreneurial activity in the coming years.

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Financial Aspects of New Ventures

The financial landscape for new ventures has also evolved. A significant majority of entrepreneurs rely on personal funds to finance their businesses. In 2023, 69% of new ventures were funded entirely by the entrepreneurs' own money, while only 21% involved external financing. This trend reflects a cautious approach to financial management amidst economic uncertainties.


The KfW Gründungsmonitor 2024 provides valuable insights into the state of entrepreneurship in Germany. It highlights both the resilience and adaptability of German entrepreneurs in a challenging economic environment. As digital and internet-based business models continue to play a crucial role, the focus remains on fostering a supportive ecosystem that encourages entrepreneurial ventures across all sectors.

For more in-depth insights and expert opinions, don't miss our interview with the KfW Bank's Chief Economist.

This blog post was written with the assistance of AI, ensuring a comprehensive and up-to-date analysis of the KfW Gründungsmonitor 2024.


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The Author

This blog post was written by Jörn “Joe” Menninger, startup scout, founder, and host of Reach out to him:

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