Meet Byways — The Startup of Sennder’s Former Head of Product — And They Have the US in Sight — Founder Interview
- Jörn Menninger
- Mar 15
- 7 min read
Updated: 1 day ago
This blog post first appeared first on old medium publication (https://medium.com/startuprad-io), and was moved to this blog with the relaunch of our website in summer 2024.
What Is This About?
Byways is a logistics SaaS platform founded by Sennder's former Head of Product, connecting warehouses, clients, and logistics companies to schedule transportation on demand. With the US market in their sights, the startup brings tech-driven efficiency to freight coordination.
This article is part of our coverage of Startuprad.io Knowledge Graph: The DACH Startup Ecosystem.
This blog post first appeared first on old medium publication (https://medium.
BYWAYS is a SaaS tool, which connects warehouses, clients, and logistic companies to order transportation at the time and date needed, like a Calendly for logistics.
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Meet Byways — The Startup of Sennder’s Former Head of Product — And They Have the US in Sight — Founder Interview Startuprad.io brings you independent coverage of the key developments shaping the startup and venture capital landscape across Germany, Austria, and Switzerland.
This blog post first appeared first on old medium publication (https://medium.com/startuprad-io), and was moved to this blog with the relaunch of our website in summer 2024.
BYWAYS is a SaaS tool, which connects warehouses, clients, and logistic companies to order transportation at the time and date needed, like a Calendly for logistics. They already have ASOS, Maersk, and Sennder amongst their clients.
You can imagine our tool as a kind of a calendar app, where the customer can book transportation for a desired date and time.Alexander Palffy, Co-Founder and MD of BYWAYS
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Our tool makes life easier for all parties, the logistic companies, warehouse owners and of course clients.Alexander Palffy, Co-Founder and MD of BYWAYS
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The Video Interview is set to go live on August 11th, 2022 at 10 am CET
The Audio Interview
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We are pretty agnostic in terms of what goods and transports are coordniated with our software. It just enables all parties to optimize their ressources.Alexander Palffy, Co-Founder and MD of BYWAYS
The Founder
We talk to Alexander Palffy (https://www.linkedin.com/in/alexanderpalffy/), co-founder and managing director of logistics startup BYWAYS (https://www.byways.io/). Alexander has been one of the first employees at Berlin-based unicorn Sennder (formerly instafreight), where he held at the end the position of head of product. Before he has been optimizing last-mile delivery for Foodora, as well as interned with Roland Berger, among other positions.
Alexander has been studying applied chemistry. He had his first experience as a student in a warehouse as a summer job and has been interested in logistics ever since.
Our tool also translates instructions for example if you have a turkish truck driver and a polish warehouse. So the warehouse can input all instructions in Polish and the driver will see them in Turkish.Alexander Palffy, Co-Founder and MD of BYWAYS
The Startup
BYWAYS (https://www.byways.io/) is a SaaS software tool, which connects warehouses, clients, and logistic companies to order transportation at the time and date needed. Like a Calendly for logistics. Amongst their clients are already ASOS, Sennder, and Maersk one of the world's largest shipping companies.
This makes the workload for the dispatchers much easier, so they don’t have to work long hours or even night shifts.
The tool also translates the instructions for delivery across multiple languages.
BYWAYS is Hiring
You can learn more about the current open positions here:
Venture Capital Funding
Their investors already include Rider Global, Vista Ventures, Reflex Capital, and Entrepreneur First. They all invested in the seed round in August 2021.
They are open to talking to new investors.
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Further Readings / Additional Resources
Learn more about BYWAYS on CrunchBase: https://www.crunchbase.com/organization/byways
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The Interviewer
This interview was conducted by Jörn “Joe” Menninger, startup scout, founder, and host of Startuprad.io. Reach out to him:
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What Is Byways?
BYWAYS is a logistics SaaS tool founded by Alexander Palffy, former Head of Product at Sennder, that connects warehouses, clients, and logistics companies to coordinate transport orders. The software is goods-agnostic and includes translation features for multilingual logistics teams (e.g., Turkish truck drivers and Polish warehouse workers). The startup has the US market in its sights for expansion.
Introduction
In this founder interview, Startuprad.io speaks with Alexander Palffy, co-founder and managing director of BYWAYS. Palffy previously served as Head of Product at Sennder, one of Europe's largest digital freight forwarders. He studied applied chemistry and had his first logistics experience working in a warehouse as a student. BYWAYS is a SaaS platform that connects warehouses, clients, and logistics companies, making it easy to coordinate transport orders regardless of goods type. A standout feature is built-in translation for multilingual logistics teams. The company has the US market in its sights.
BYWAYS represents the next generation of logistics software, built by someone who understood the industry from the inside out. Alexander Palffy gained deep product expertise as Head of Product at Sennder before co-founding BYWAYS. The SaaS platform streamlines communication between warehouses, clients, and logistics companies, reducing dispatcher workload. Its goods-agnostic approach and built-in translation capabilities address real-world logistics challenges like multilingual teams. With ambitions to expand to the US market, BYWAYS is positioning itself for international growth.
BYWAYS connects warehouses, clients, and logistics companies through a SaaS platform to coordinate transport orders, reducing dispatcher workload.
Founder Alexander Palffy was previously Head of Product at Sennder, bringing deep digital freight forwarding expertise.
The software is goods-agnostic, meaning it works regardless of what type of goods are being transported.
A notable feature is built-in translation for multilingual logistics teams — for example, connecting Turkish truck drivers with Polish warehouse workers.
BYWAYS has the US market in its sights as its next major expansion target.
Entities Referenced in This Episode
People
Alexander Palffy — Co-founder and Managing Director of BYWAYS, former Head of Product at Sennder
Jörn "Joe" Menninger — Startuprad.io host
Startups
BYWAYS (byways.io) — Logistics SaaS connecting warehouses, clients, and transport companies
Sennder — European digital freight forwarder where Palffy was Head of Product
Topics
Logistics SaaS, warehouse management, transport coordination, freight tech, multilingual translation, US expansion
Relationship Map
Alexander Palffy → former Head of Product at → Sennder
Alexander Palffy → co-founded → BYWAYS
BYWAYS → connects → warehouses + clients + logistics companies
BYWAYS → targeting → US market expansion
Quote Highlights
On the product: BYWAYS is a SaaS tool that connects warehouses, clients, and logistics companies to order transportation — like a Calendly for logistics.
On founder background: Alexander Palffy was former Head of Product at Sennder, one of Europe's largest digital freight forwarders.
On academic background: Palffy studied applied chemistry and had his first logistics experience working in a warehouse as a student.
On goods-agnostic approach: The platform works regardless of goods type being transported.
On multilingual feature: Built-in translation for multilingual logistics teams, e.g., Turkish truck drivers and Polish warehouse workers.
On US expansion: BYWAYS has the US market in its sights for expansion.
Related Episodes on Startuprad.io
How To Scale Globally — Founder Interview — International expansion strategies for startups
Meet Tvarit — Hidden Industrial AI Champion — Another industrial/logistics-adjacent tech startup
Browse all Startuprad.io episodes — Topic hub: Logistics tech and SaaS
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What does BYWAYS do?
BYWAYS is a SaaS tool that connects warehouses, clients, and logistics companies to coordinate transport orders. The software is goods-agnostic and includes built-in translation features for multilingual logistics teams, reducing dispatcher workload significantly.
Who founded BYWAYS?
Alexander Palffy co-founded BYWAYS after serving as Head of Product at Sennder, one of Europe's largest digital freight forwarders. He studied applied chemistry and got his start in logistics working in a warehouse as a student.
What is the connection between BYWAYS and Sennder?
BYWAYS' co-founder Alexander Palffy was previously Head of Product at Sennder, bringing deep expertise in digital freight forwarding and logistics technology to his new venture. The experience at Sennder informed BYWAYS' approach to connecting logistics stakeholders.
About the Host
Joern "Joe" Menninger is the host of the Startuprad.io podcast and covers founders, investors, and policy developments across the DACH startup ecosystem. Through more than 1,300 interviews and nearly a decade of reporting, he documents the evolution of the European startup landscape. Follow Joern on LinkedIn.
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