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Reverse.Supply Offers Fashion Brands Second-Hand-Shops-as-a-Service — Founder Interview

Updated: Apr 8

This blog post first appeared first on old medium publication (https://medium.com/startuprad-io), and was moved to this blog with the relaunch of our website in summer 2024.

What Is This About?

Reverse.Supply offers fashion brands a turnkey second-hand-shops-as-a-service solution. Instead of building their own resale infrastructure, brands can plug into Reverse.Supply's platform to launch branded recommerce channels — capturing the growing demand for sustainable fashion while extending product lifecycles.

Executive Summary

  • This blog post first appeared first on old medium publication (https://medium.

  • Reverse.

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  • A startup’s journey can be a tough one, but it doesn’t have ́to feel like you’re alone on your quest!

  • Today we’re thrilled to have Konrad Hosemann (https://www.



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Reverse.Supply Offers Fashion Brands Second-Hand-Shops-as-a-Service — Founder Interview Startuprad.io brings you independent coverage of the key developments shaping the startup and venture capital landscape across Germany, Austria, and Switzerland.

This blog post first appeared first on old medium publication (https://medium.com/startuprad-io), and was moved to this blog with the relaunch of our website in summer 2024.

Executive Summary

Reverse.supply is a startup that offers second-hand shops for fashing brands, not only the technical shop but also the logistics behind it. We interview one of the three co-founders Konrad, the CTO, who has extensive experience from ImmobilienScout24, insurtech FRI:DAY, and Solarisbank. Reverse.supply is already working with companies like Globe Trotter, Armed Angels, and Bergzeit. Starting in 2024 there will be a legal requirement to take the clothing back, this is a massive opportunity for reverse.supply.

Right now are could sell more 2nd hand clothes, than we get. There is a big demand there.Konrad Hosemann, CTO & Co-Founder reverse.supply

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Hardware and software complexity normally increases exponentially with the size of the company, but it should not. This is my job.Konrad Hosemann, CTO & Co-Founder reverse.supply

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With everything going on in the world, I wanted to make it a little bit better. That is why I started a company.Konrad Hosemann, CTO & Co-Founder reverse.supply

The Video Interview is set to go live on Thursday, February 9th, 2023



The Audio Interview

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The Founder

Today we’re thrilled to have Konrad Hosemann (https://www.linkedin.com/in/konrad-hosemann/) as our guest. He’s the co-founder and CTO of the recommerce startup reverse.supply (https://www.reverse.supply/), a company he formed to help bridge the gap between buyers and sellers of clothing, on behalf of brands. Previously, Konrad was Lead Developer at ImmobilienScout24, Head of Engineering at insurtech FRI:DAY, and Principal Developer at Solarisbank; his career is marked by long-standing success in the engineering sector. We can’t wait to discuss what Konrad has achieved thus far as the founder of reverse.supply!


The Startup

Reverse.supply (https://www.reverse.supply/) is not only a SaaS startup. The company runs a large logistic center in Berlin, where they accept delivery of clothing for their clients. There they grade the received items. They add it to the online shop of the fashion brand and store the 2nd hand items to be sold yet again. They do this for several companies. Their disclosed clients include Globetrotter, Armed Angels, Bergzeit, and many more.

Currently, many processes are manual and the startup is working on the automation and scalability of these processes.

Reverse.supply is the winner of the German EcoDesign Award category “Service”.


Venture Capital Funding

The company is open to talking to new investors. They are looking to further scale their operations, having already raised a business angel round, pre-seed funding, and seed funding. The investors include Capnamic, Dutch Founders Fund, and several business angels. Reach out to learn more.


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The Interviewer

This interview was conducted by Jörn “Joe” Menninger, startup scout, founder, and host of Startuprad.io. Reach out to him:


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Topics Discussed in this Interview

In this interview, we are talking about

Key Takeaways

  • Reverse.Supply offers fashion brands "second-hand shops as a service" — enabling established fashion labels to launch their own branded resale channels without building the infrastructure themselves.

  • Founded by Konrad Hosemann, the company pitched at the EU Startup Summit and won a German Design Award in the "Service" category, validating both the business model and the user experience.

  • The startup has raised funding through business angel, pre-seed, and seed rounds with investors including Capnamic and Dutch Founders Fund, and is open to speaking with new investors to scale operations further.

  • Reverse.Supply addresses the growing circular fashion trend by helping brands retain control of their resale market rather than ceding it to third-party platforms like Vinted or ThredUp.

Atomic Answer

Entities & Ecosystem Map

People

  • Konrad Hosemann — Founder of Reverse.Supply

Companies

  • Reverse.Supply — Second-hand shops as a service for fashion brands

Investors

  • Capnamic — Investor in Reverse.Supply

  • Dutch Founders Fund — Investor in Reverse.Supply

Awards & Events

  • German Design Award — "Service" category winner

  • EU Startup Summit — Pitch event where Reverse.Supply presented

Topics

  • Circular fashion — Brand-owned resale as a growing B2B service category

  • Resale-as-a-Service — White-label second-hand infrastructure for fashion brands

Relationship Map

  • Konrad Hosemann → Founded → Reverse.Supply

  • Reverse.Supply → Funded by → Capnamic, Dutch Founders Fund, business angels

  • Reverse.Supply → Won → German Design Award (Service category)

  • Reverse.Supply → Pitched at → EU Startup Summit

Notable Quotes

Reverse.Supply enables fashion brands to launch their own branded second-hand shops, keeping the resale relationship — and the customer data — within their own ecosystem rather than losing it to third-party marketplaces.

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Frequently Asked Questions

What is Reverse.Supply and how does it work?

Reverse.Supply is a German startup that offers fashion brands "second-hand shops as a service." The platform enables established fashion labels to launch and operate their own branded resale channels without building the technology and logistics infrastructure themselves. This lets brands retain control of their resale market and customer relationships.

Who invested in Reverse.Supply?

Reverse.Supply has raised funding through business angel, pre-seed, and seed rounds. Key investors include Capnamic (a leading European VC) and Dutch Founders Fund, along with several business angels. The company is actively open to conversations with new investors to further scale operations.

Why would fashion brands want their own second-hand shops?

Fashion brands benefit from branded resale because it lets them control the customer experience, retain customer data, protect brand positioning, and capture the growing circular fashion market directly — rather than ceding that revenue and relationship to third-party resale platforms.

About the Host

Joern "Joe" Menninger is the host of the Startuprad.io podcast and covers founders, investors, and policy developments across the DACH startup ecosystem. Through more than 1,300 interviews and nearly a decade of reporting, he documents the evolution of the European startup landscape. Follow Joern on LinkedIn.

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Companies driving sustainability, circular economy, and climate innovation use Startuprad.io to reach founders, investors, and decision-makers across the DACH startup ecosystem. If your brand is building in ClimateTech or sustainable business models, explore partnership options here: Partner with Startuprad.io

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