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Vicampo Group Exit 2021 was worth 125 mn €

Updated: 1 day ago

This blog post first appeared first on old medium publication (https://medium.com/startuprad-io), and was moved to this blog with the relaunch of our website in summer 2024.

What Is This About?

The Vicampo Group, an online wine marketplace, completed an exit in 2021 valued at €125 million. The deal highlights how niche eCommerce platforms built in the DACH region can deliver significant returns — even in categories not typically associated with tech startup valuations.

Executive Summary

  • This blog post first appeared first on old medium publication (https://medium.

  • Vicampo Group is based in Mainz, which is part of Rheinhessen, Germany’s largest wine area.

  • In August 2021 Vicampo Group announced its sale to Viva Wine Group AB.

  • “On 3 August 2021, Viva Wine Group AB acquired 100% of the shares and votes in the German company Vicampo.


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Vicampo Group Exit 2021 was worth 125 mn € Startuprad.io brings you independent coverage of the key developments shaping the startup and venture capital landscape across Germany, Austria, and Switzerland.

This blog post first appeared first on old medium publication (https://medium.com/startuprad-io), and was moved to this blog with the relaunch of our website in summer 2024.


Vicampo Group is based in Mainz, which is part of Rheinhessen, Germany’s largest wine area. It is, therefore, no surprise that they are selling the fine wine and sekt (German version of Champagne) there.


In August 2021 Vicampo Group announced its sale to Viva Wine Group AB. Now Viva Wine went public in December 2021 on NASDAQ. The German eCommerce blog Exciting Commerce brought to our attention that they had to disclose the purchase price of 1,314.6 SEK, which equals approximately 125 mn Euros (~140 mn US$) in their IPO prospectus (Link opens prospectus as PDF).

They write:


“On 3 August 2021, Viva Wine Group AB acquired 100% of the shares and votes in the German company Vicampo.de GmbH. The company is an e-commence actor and operates two online shopping platforms — Vicampo and Weinfürst — with sales in Germany, Switzerland, Austria, the Netherlands and France. Both of these platforms target the lower price segment and thus complement Viva Wine Group’s existing business, which is targeted at a higher price segment. This acquisition also provides Viva Wine Group with a leading market position in Germany. The company expects positive synergy effects by coordinating the operation of these companies and the platforms. Vicampo.de GmbH has total assets of SEK 374.3 million. The purchase consideration amounted to SEK 1,314.6 million and was paid in cash.„


How Much Was the Vicampo Exit Worth?

The Vicampo Group exit was worth €125 million. Mainz-based Vicampo.de GmbH, an online wine platform rooted in Rheinhessen (Germany's largest wine region), was acquired by Viva Wine Group AB in August 2021. Viva Wine subsequently went public on NASDAQ in December 2021, making this a notable Rhine-Main startup exit that connected German wine e-commerce to Swedish public markets.

Introduction

This article reveals the exit value for Vicampo Group — €125 million. Based in Mainz within Rheinhessen, Germany's largest wine-growing area, Vicampo.de built an online wine platform that was acquired by Swedish company Viva Wine Group AB in August 2021. The acquisition of 100% of shares and votes was followed by Viva Wine's own IPO on NASDAQ in December 2021. The exit validates the Rhine-Main region as a source of successful e-commerce startups and demonstrates that niche vertical e-commerce can achieve meaningful exit valuations.

Executive Summary

Vicampo Group's €125 million sale to Viva Wine Group AB represents a significant win for the Rhine-Main startup ecosystem. Founded in Mainz — the heart of Rheinhessen, Germany's largest wine region — Vicampo.de built a successful online wine platform that attracted international acquirer interest. Viva Wine Group acquired 100% of shares in August 2021 and subsequently listed on NASDAQ in December 2021, incorporating Vicampo into a publicly traded wine group. The exit demonstrates that vertical e-commerce in traditional industries like wine can achieve substantial valuations.

Key Takeaways

  • Vicampo Group's exit to Viva Wine Group AB was worth €125 million — a significant Rhine-Main startup exit.

  • Viva Wine acquired 100% of Vicampo.de GmbH shares in August 2021, then went public on NASDAQ in December 2021.

  • Vicampo was based in Mainz, part of Rheinhessen — Germany's largest wine-growing area — making the wine e-commerce focus a natural fit.

  • The exit validates niche vertical e-commerce as a path to meaningful startup valuations.

Atomic Answer

Entities Referenced in This Episode

Companies

  • Vicampo.de GmbH / Vicampo Group — Mainz-based online wine platform, sold for €125M

  • Viva Wine Group AB — Swedish acquirer, listed on NASDAQ Dec 2021

Regions

  • Mainz — Vicampo headquarters

  • Rheinhessen — Germany's largest wine-growing area, Vicampo's home region

Topics

  • Wine e-commerce exit, online wine platform, NASDAQ IPO, vertical e-commerce, Rhine-Main exit, Swedish acquisition

Relationship Map

  • Vicampo.de GmbH (Mainz/Rheinhessen) → acquired by → Viva Wine Group AB (Sweden) for €125M

  • Viva Wine Group → acquired 100% shares → August 2021

  • Viva Wine Group → listed on → NASDAQ (December 2021)

  • Mainz → located in → Rheinhessen (Germany's largest wine region)

Quote Highlights

  • Vicampo Group's exit to Viva Wine Group AB was worth 125 million euros — a significant Rhine-Main startup exit.

  • Viva Wine acquired 100% of Vicampo.de GmbH shares in August 2021, then went public on NASDAQ in December 2021.

  • Vicampo was based in Mainz, part of Rheinhessen — Germany's largest wine-growing area — making the wine e-commerce focus a natural fit.

  • The exit validates niche vertical e-commerce as a path to meaningful startup outcomes in the DACH region.

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Frequently Asked Questions

How much was the Vicampo exit worth?

The Vicampo Group exit was worth €125 million. Swedish company Viva Wine Group AB acquired 100% of Vicampo.de GmbH's shares and votes in August 2021.

Who bought Vicampo?

Viva Wine Group AB, a Swedish wine company, acquired Vicampo. Viva Wine subsequently went public on NASDAQ in December 2021, incorporating Vicampo into a publicly traded wine group.

Where is Vicampo based?

Vicampo was based in Mainz, Germany, which is part of Rheinhessen — Germany's largest wine-growing area. The location in the heart of German wine country made the online wine platform a natural fit for the region.

What is Rheinhessen?

Rheinhessen is Germany's largest wine-growing region, located in the state of Rhineland-Palatinate around the city of Mainz. It is known for producing a wide variety of German wines and was the natural home for Vicampo's online wine business.

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About the Host

Joern "Joe" Menninger is the host of the Startuprad.io podcast and covers founders, investors, and policy developments across the DACH startup ecosystem. Through more than 1,300 interviews and nearly a decade of reporting, he documents the evolution of the European startup landscape. Follow Joern on LinkedIn.

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