What the MiCA License Means for Crypto Startups in Europe
- Jörn Menninger
- Jun 2
- 3 min read
Updated: Jul 10
🪙 Introduction: MiCA, the Game-Changer for Crypto
The Markets in Crypto-Assets Regulation (MiCA) is officially live across the EU, setting a new standard for how crypto services are regulated. For crypto startups like Berlin-based Vivid, obtaining a MiCA license means unlocking legal clarity, pan-EU scalability, and consumer trust. This article breaks down what MiCA is, why it matters, and how startups can benefit.
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📜 What Is the MiCA License?
MiCA establishes a unified regulatory framework for crypto assets in the European Union. It covers:
Crypto wallets & custodians
Stablecoins
Utility tokens
Exchange and trading platforms
Startups must meet clear requirements for:
Capital reserves
Risk management
Transparency and disclosures
👉 Learn more in our Deep Dive on MiCa: MiCA Explained: Understanding Regulation for Crypto Assets and Services in the EU https://www.startuprad.io/post/mica-explained-understanding-regulation-for-crypto-assets-and-services-in-the-eu
✅ Vivid Secures MiCA Approval
Vivid became one of the first fintech startups in Germany to receive a MiCA license in May 2025. This license allows them to:
Offer crypto services legally across the EU
Gain regulatory trust with banks and users
Expand into France, Austria, and beyond
🤔 What Are the Benefits of a MiCa License for Crypto Startups?
Cross-border scalability: One license, 27 countries
Better partnerships: Banks and VCs favor licensed startups
Consumer protection compliance: A key for brand trust
💡 Featured Snippet: MiCA allows crypto startups to operate legally across all EU member states with a single license, increasing scalability and investor confidence.
🧭 How to Prepare for MiCA Compliance
Appoint a compliance officer
Set up AML/KYC frameworks
Prepare technical and financial audits
Start with sandbox jurisdictions like Germany or France
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About the Author:
Jörn “Joe” Menninger is the founder and host of Startuprad.io -- one of Europe’s top startup podcasts that scored as a global Top 20 Podcast in Entrepreneurship.
He’s been featured in Forbes, Tech.eu, Geektime, and more for his insights into startups, venture capital, and innovation. With over 15 years of experience in management consulting, digital strategy, and startup scouting, Joe works at the intersection of tech, entrepreneurship, and business transformation—helping founders, investors, and corporates turn bold ideas into real-world impact.
Follow his work on LinkedIn.
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