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The Hybrid Founder: When Founding in Germany Means Keeping the Day Job
KfW's 2026 edition: 40% of 2025 German founders kept the day job. The "hybrid founder" finding reframes who the word "founder" actually refers to in Germany.
Jörn Menninger
Jun 115 min read


How B2B Deals Actually Form in the DACH Ecosystem
B2B deals in DACH don't form through the conversion funnel you might imagine. There's no simple progression from awareness to consideration to evaluation to purchase. Instead, deals form through multiple overlapping touchpoints, relationship layers, and reputation assessments that happen in parallel, not sequence. Understanding this process is crucial for B2B companies trying to generate pipeline and close deals. Get the anatomy wrong, and you'll chase the wrong activities, m
Jörn Menninger
Jun 87 min read


Germany's Under-30 Founding Wave: Real Signal or Statistical Mirage?
KfW 2026's most hopeful finding: 40% of founders are under 30. But 22% are still in Studium. The series finale asks if this is a generational shift or stage-of-life artefact.
Jörn Menninger
Jun 45 min read


Three Years of KfW Gründungsmonitor: Germany's Founding-Quality Problem Is Now a Pattern
Three editions, three years, one pattern: Vollerwerb flat at 206k, takeover share stuck at 17%, own-equity financing peaks at 74%. KfW's longitudinal diagnosis.
Jörn Menninger
May 287 min read


Hans-Werner Hector: SAP's Shadow Architect and the STEM Pipeline He Built Quietly
He built SAP's North American business, exited in 1997 for DM 1.6B, then spent 30 years constructing Germany's STEM and AI talent pipeline.
Jörn Menninger
May 2515 min read


Dietmar Hopp: SAP Wealth and the Model of Regional Systems Philanthropy
Hopp turned SAP wealth into permanent regional infrastructure — KiTZ, neonatal screening, 19 public parks, biotech anchor capital. Not charity. Capability.
Jörn Menninger
May 2414 min read


Hasso Plattner: How SAP Became Europe's Invisible Operating System
52 years inside SAP. Three architectural bets. Europe's most important software founder. The story of how Hasso Plattner built — and held — the platform.
Jörn Menninger
May 2315 min read


The Quiet Co-Founder: Claus Wellenreuther (1935–2026) and the SAP Story Few People Tell
Claus Wellenreuther died March 21, 2026, age 91. He built SAP's financial accounting module, exited in 1980, founded the alternative — and SAP bought it back.
Jörn Menninger
May 2210 min read


Germany's 690,000 New Founders Are Mostly Side-Hustlers — What the KfW Gründungsmonitor 2026 Actually Says
KfW's 2026 report shows 690,000 German founders in 2025 — but Vollerwerb stayed flat at 206,000. Germany has more side-hustlers, not more startups.
Jörn Menninger
May 216 min read


Clark Reportedly Loses Unicorn Status: What Allianz's Markdown Says About Europe's Insurtech Reset
Manager Magazin reports Clark has been marked from €1bn to €613m. What the Allianz markdown says about Europe's unicorn reset — with Startuprad.io archive.
Jörn Menninger
May 217 min read


AI Agents and the End of Seat-Based SaaS
Ventech partner Stephan Wirries explains how AI agents reprice SaaS, shift software value to outcomes, and open a narrow European industrial AI window.
Jörn Menninger
Mar 2021 min read


EU Innovation Fund 2026: What the Court of Auditors Audit Means for European Deep Tech - €40 Billion Cleantech Fund Has Paid Out Less Than 1%
The EU's €40 billion Innovation Fund has deployed less than 1% of its budget after five years. A Startuprad.io analysis of what the European Court of Auditors' 2026 audit reveals for DACH deep tech founders, VCs, and cleantech investors — and what comes next with the €451B European Competitiveness Fund.
Jörn Menninger
Mar 199 min read


How to Reach Startup Decision-Makers in DACH Without Wasting Budget
How to reach founders, investors and enterprise decision-makers in Germany, Austria and Switzerland without wasting budget. A structural guide to trust-based market entry in the DACH startup ecosystem.
Jörn Menninger
Mar 156 min read


From Jimdo Founder to Green Tech VC — Winner of German Startup Awards 2023: Investor of the Year
This blog post first appeared first on old medium publication (https://medium.com/startuprad-io), and was moved to this blog with the relaunch of our website in summer 2024. What Is This About? Fridtjof Detzner, co-founder of website builder Jimdo, transitioned from building a tech company to investing in green technology as a VC. Named Investor of the Year at the German Startup Awards 2023, he now backs climate-focused startups across the DACH region. This article is part of
Jörn Menninger
Mar 1526 min read


Strategic Pivoting: Insider Tips for Making Business Decisions and Thriving in The Startup World — Founder Interview
This blog post first appeared first on old medium publication (https://medium.com/startuprad-io), and was moved to this blog with the relaunch of our website in summer 2024. What Is This About? Strategic pivoting is the art of changing direction without losing momentum. This founder interview explores how startup leaders make high-stakes business decisions — when to pivot, how to evaluate new opportunities, and what separates successful redirections from costly mistakes in th
Jörn Menninger
Mar 1512 min read


Navigating the Insurtech Landscape: Thinksurance’s Rise in the Digital Insurance Era — Founder Interview
This blog post first appeared first on old medium publication (https://medium.com/startuprad-io), and was moved to this blog with the relaunch of our website in summer 2024. What Is This About? Thinksurance built a digital platform transforming how commercial insurance is brokered in Germany. This founder interview traces the Frankfurt-based insurtech's rise from startup to a key player in the DACH digital insurance market, combining AI-driven risk assessment with traditional
Jörn Menninger
Mar 1529 min read


LinkedIn Strategy: How to Use Evergreen Content and Storytelling to Build Your Brand — Founder Interview
What Is This About? Building a strong personal brand on LinkedIn requires more than posting regularly. This episode explores how founders can use evergreen content and storytelling techniques to build lasting visibility, attract investors and partners, and position themselves as thought leaders in the DACH startup ecosystem. This article is part of our coverage of Branded Content and Sponsored Episodes in Germany, Austria, and Switzerland. New Blog LinkedIn Strategy: How to U
Jörn Menninger
Mar 1527 min read


Accelerating the Adoption of Cryptocurrencies: Klink Wallet — Founder Interview
This blog post first appeared first on old medium publication (https://medium.com/startuprad-io), and was moved to this blog with the relaunch of our website in summer 2024. What Is This About? Klink Wallet aims to accelerate mainstream cryptocurrency adoption by making digital assets accessible to everyday users. This founder interview explores how the startup simplifies crypto transactions, removes technical barriers, and positions itself as a gateway to Web3 for non-techni
Jörn Menninger
Mar 1525 min read


EXCLUSIVE: Buy and Build in eCommerce — Acquiring the Price Dip — Founder Interview
This blog post first appeared first on old medium publication (https://medium.com/startuprad-io), and was moved to this blog with the relaunch of our website in summer 2024. What Is This About? Buy-and-build strategies in eCommerce let acquirers snap up undervalued online businesses during market downturns. This exclusive interview explains how to identify acquisition targets at discounted valuations, integrate them efficiently, and create competitive advantages through portf
Jörn Menninger
Mar 1530 min read


The Seven-Step Approach to Evaluating Startups: A Storytelling Perspective | Episode 382 — Founder Interview
This blog post first appeared first on old medium publication (https://medium.com/startuprad-io), and was moved to this blog with the relaunch of our website in summer 2024. What Is This About? Evaluating a startup is part science, part storytelling. This episode presents a structured seven-step framework that combines quantitative metrics with narrative analysis — helping investors and founders assess a startup's potential through the lens of the story it tells about its mar
Jörn Menninger
Mar 1513 min read
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