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EXCLUSIVE: Meet the Fintech Behind the 100 mn € Exit Nobody Talks About

Updated: 16 hours ago

What Is This About?

Marcus Laube, founder of Crossinx, discusses the €100 million exit to Unifiedpost Group — one of the year's biggest fintech acquisitions that flew under the radar. This exclusive interview covers how the Frankfurt-based e-invoicing startup built its business and the story behind the landmark deal.

Meet Marcus Laube, founder of Crossinx, recently sold for 100 mn € to Unifiedpost Group, marking one of this year's biggest fintech exits.

This founder interview is part of our ongoing coverage of Scaleup Founder Interviews from Germany, Austria, and Switzerland.


Meet the Fintech Behind the 100 mn € Exit Nobody Talks About

We were the first ones to start such a business [for electronic invoices] in EuropeMarcus Laube, Founder and CEO of crossinx

Enabler


In this episode of Startuprad.io, host Jörn "Joe" Menninger sits down with the founder of EXCLUSIVE to explore how this DACH-based startup is tackling real market challenges. From early-stage hustle to scaling strategy, this founder interview dives deep into what it takes to build a startup in the German-speaking ecosystem.

This recording was made possible by (Hessen Trade and Invest). Learn more about our enabler here:


The Finish company later stopped all their activities in Central Europe. This is where I started crossinx.Marcus Laube, Founder and CEO of crossinx

The Founder


In this interview, we are talking to Marcus Laube (https://www.linkedin.com/in/marcus-laube/) , the founder and CEO of one of the largest fintech exits this year. He sold the company, he founded in 2007 in 2021 for 100 mn Euros to Unifiedpost Group from Belgium (https://www.businesswire.com/news/home/20210411005030/en/Unifiedpost-Group-and-Crossinx-Join-Forces-to-Create-a-Unique-European-Business-Network).

Marcus has been the chairman of the European Fintech Alliance (https://eufintechs.com/) and the co-chairman of the European E-Invoice Service Provider Association (EESPA https://eespa.eu/)

The story of Marcus as an entrepreneur is totally fascinating: He was helping one of Lufthansa’s businesses (AirPlus) to get their first website and digitize Germany’s Flag Carrier. This brought him in contact with lots of electronic business ideas, with which he ventured out on his own. His first company was sliding into insolvency. He bought the company out of insolvency and this company stayed afloat by selling chairs and tables. This company was bought later by a company from Finland. This Finnish company stopped their business in Germany and Marcus decided to start over again with founding crossinx in 2007. He now sold this company in a 100 mn Euro plus deal (the deal includes a clause of up to 13 mn € further conditional earn-out payments according to the press statement).

Tune in to our exclusive content.

We call what we do the financial supply chain.Marcus Laube, Founder and CEO of crossinx

The Startup


crossinx (https://www.crossinx.com/en/) is the leading provider of e-invoicing based service solutions in Germany, working with the largest companies and institutions, such as Nestle, Bayer, TNT, Sixt and the German national government. The company was founded back in 2007 by Marcus Laube.


The Exit


On April 12 Unifiedpost Group announced to acquire crossinx for 100 mn Euros (up to 113 mn €): https://www.businesswire.com/news/home/20210411005030/en/Unifiedpost-Group-and-Crossinx-Join-Forces-to-Create-a-Unique-European-Business-Network

The connection came from Marcu’s work in EESPA, where he met Unifiedpost. There has been interest to acquire crossinx 3 years before, but the deal was sealed after the IPO of Unifiedpost at Euronext (Euronext: UPG).


The Video Interview is set to go live on Thursday, May 20th, 2021 at 17.00 CET



Feedback


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The Interviewer


This interview was conducted by Jörn “Joe” Menninger, startup scout, founder, and host of Startuprad.io. Reach out to him:


  • EXCLUSIVE is part of the growing DACH startup ecosystem, addressing market needs with innovative solutions.

  • Meet Marcus Laube, founder of Crossinx, recently sold for 100 mn € to Unifiedpost Group, marking one of this year's biggest fintech exits.

  • Marcus has been the chairman of the European Fintech Alliance (https://eufintechs.com/) and the co-chairman of the European E-Invoice Service Provider

  • This founder interview provides insights relevant to entrepreneurs and investors in Germany, Austria, and Switzerland.

Quote Highlights

  • Marcus Laube built Crossinx into a leading e-invoicing platform before executing a €100 million exit to Unifiedpost Group — one of fintech's biggest but least discussed acquisitions.

  • Crossinx specialized in digital invoice processing and electronic data interchange, solving a critical pain point for businesses across Europe.

  • The €100 million exit to Unifiedpost Group demonstrates that B2B fintech companies focused on invoicing infrastructure can achieve significant valuations.

  • This exclusive interview reveals the story behind an acquisition that flew under the radar despite being one of the largest fintech exits in the DACH region.

Relationship Map

  • Jörn "Joe" Menninger → Host of → Startuprad.io

Partner with Startuprad.io

Startuprad.io is the leading independent media platform covering startups, venture capital, and innovation across the DACH region (Germany, Austria, Switzerland) and Europe. We offer B2B partnership opportunities for companies looking to reach startup decision-makers, founders, and investors.

Subscribe to the Podcast

What does EXCLUSIVE do?

Meet Marcus Laube, founder of Crossinx, recently sold for 100 mn € to Unifiedpost Group, marking one of this year's biggest fintech exits.

Who founded EXCLUSIVE?

Meet Marcus Laube, founder of Crossinx, recently sold for 100 mn € to Unifiedpost Group, marking one of this year's biggest fintech exits.

How is EXCLUSIVE funded?

Joern Menninger is the host of the Startuprad.io podcast and covers founders, investors, and policy developments across the DACH startup ecosystem.

About the Host

Joern Menninger is the host of the Startuprad.io podcast and covers founders, investors, and policy developments across the DACH startup ecosystem. Through more than 1,300 interviews and nearly a decade of reporting, he documents the evolution of the European startup landscape. Follow Joern on LinkedIn.

Guest: Marcus Laube. Connect with Marcus on LinkedIn.

Support Startuprad.io

Startuprad.io is the leading independent media platform covering startups and innovation across Germany, Austria, and Switzerland. We bring founders’ stories to a global audience through in-depth interviews and expert analysis. Support our mission by subscribing to our podcast on your favorite platform, sharing this episode with fellow startup enthusiasts, or exploring sponsorship opportunities at startuprad.io.

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