BS-Free Service Design & Data-Driven Business Solution — Entrepreneur Tools Episode 3
- Jörn Menninger
- May 13, 2021
- 6 min read
Updated: 5 days ago
What Is This About?
Simon Stengelmeier, known as The Data Warrior, shares practical approaches to BS-free service design and data-driven business solutions. This Entrepreneur Tools episode covers how startups can use data effectively to design better services and make smarter business decisions without unnecessary complexity.
Introduction
Simon Stengelmeier, The Data Warrior, shares practical approaches to service design and data-driven business solutions. This Entrepreneur Tools episode covers how startups can use data effectively to design better services without unnecessary complexity.
Executive Summary
Simon Stengelmeier shares practical service design and data-driven business solution approaches that help startups use data effectively without unnecessary complexity.
Learn BS-free service design and data-driven solutions with Simon Stengelmeier, The Data Warrior, in Entrepreneur Tools Episode 3.
This article is part of our coverage of Scaleup Founder Interviews from Germany, Austria, and Switzerland.
Entrepreneur Tools Episode 3
Learn BS-free service design and data-driven solutions with Simon Stengelmeier, The Data Warrior, in Entrepreneur Tools Episode 3. Startuprad.io brings you independent coverage of the key developments shaping the startup and venture capital landscape across Germany, Austria, and Switzerland.
This is a new series, within Startuprad.io’s YouTube Blog. We meet a lot of people and of course, we talk with some of them about the typical entrepreneur problems. Sometimes an entrepreneur solves known problems in a very systematic way, which we find great, or has great insights. In both cases, we will talk to him or her and bring you these recordings as entrepreneur tools. We are looking forward to your feedback.
This time we talk to Simon Stengelmeier (https://www.linkedin.com/in/simonstegelmeier/), also known as The Data Warrior (https://thedatawarrior.com/). This time we are talking about service design and marketing. Tune in to learn more.
Jobs to be Done (including Affiliate Links)
Jobs to Be Done: A Roadmap for Customer-Centered Innovation (AL) https://amzn.to/2SLZdIh
The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done (AL) https://amzn.to/3fg34VA
Link to HBR Article: Know Your Customers’ “Jobs to Be Done” https://hbr.org/2016/09/know-your-customers-jobs-to-be-done
Video
Audio
The Audio Podcast will be published at the same time. Please give us a bit to post the Spotify link here. In the meantime, you can subscribe to our podcasts here.
Put Value First
Customer Experience Quotes
“Customer experience better be at the top of your list when it comes to priorities in your organization. Customer experience is the new marketing.” — Steve Cannon, Former Head of Mercedes Benz USA, CEO AMB Group
“Innovation needs to be part of your culture. Customers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” — Ian Schafer, Founder Deep Focus
“The most valuable resource you can give customers is your time. Listen to them to uncover their real needs. Only then can you find a way to solve their problems or meet their expectations. Treat the cause, not just the symptoms.” — Ginger Conlon, Editor-in-chief of Direct Marketing News
“User experience is everything. It always has been, but it’s undervalued and underinvested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.” — Evan Williams, Co-Founder of Twitter
Know Your Target Audience / Create a Customer Avatar
What problem are you solving?
Who are you solving a problem for?
Demographics & Psychographics
Where do they “hangout” online/offline?
Who/What are they currently paying for to solve their problem?
What “Currency” are you increasing or decreasing (Metrics & Timeline)?
Jobs to be done https://hbr.org/2016/09/know-your-customers-jobs-to-be-done
Craft Your Message
Once you know exactly who your target audience is you can craft a strong message that addresses your specific customer avatar & answers key questions:
What main/core currency will you help them increase?
What metric is used to measure success?
What is the timeline?
What currency/problem will you help them decrease/avoid?
Message = Customer Avatar + (Core Currency + Metric + Timeline) — Problem
“I help established SMEs maximize ROI of their (Big) Data investments by doubling their speed-to-value in 90 days without tech overwhelm.”
Your Signature Solution
Your signature solution is the antidote to your customers’ pain. It is a clear path from where they currently are to where they want to be. This is your customers’ journey from point A to point B and it is your job to provide them with a map that gets them there safely every step of the way.
3 Steps to Success: How To Structure & Sell Your Services
Maximize (Customer Avatar, Message, Solution)
Monetize (Leads, Trust, Conversion)
Multiply (Paid, Organic, SEO)
The Data Warrior — (Cloud-First) Data-Driven Business Solutions
Simply implementing new data-driven technology is not enough. In order to actually benefit your business, data must be ingrained into your business’ culture. The steps outlined below can be executed and repeated, both as a “Data Culture” comes to life and after it is thriving in your business. Your business & its “Data Culture” continuously evolves, therefore The Data Warrior advises a phased approach that makes sense for your organization’s goals and needs.
Build (Governance) — Utility, Service Level, ROI
Foundational steps that make it possible to derive value from data.
Create a data leadership committee
Assess and prioritize the highest- value business problems
Define a set of key guiding metrics
Identify a few key business processes
Etc…
Run (Stewardship) — Access to hosted Solutions, Subscriptions, Customized Solutions
Programs and activities that create measurable value across an organization.
Develop data to support guiding metrics at the leadership level.
Analyze metrics against historical performance
Track metrics on a regular cadence
Identify or build a few key data sources that closely align to key decision points
Etc…
Scale (Management Systems) — Intelligence, Research, Education
Actions to optimize and future-proof your data efforts for years to come.
Redeploy and focus data resources
Assign executive sponsors to monitor metrics
Expand visibility into metrics
Measure the ROI of business improvements
Etc…
Feedback
Reach out to us, here is our audience survey, to give us feedback, suggest topics, interview partners or just to say “Hallo!” https://forms.gle/mLV6mVKwGwKuut8BA
The Interviewer
This interview was conducted by Jörn “Joe” Menninger, startup scout, founder, and host of Startuprad.io. Reach out to him:LinkedInTwitterEmail
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Key Takeaways
This article covers a significant development in the DACH startup and venture capital ecosystem.
The DACH region (Germany, Austria, Switzerland) continues to be one of Europe's most dynamic startup markets.
Startuprad.io provides independent coverage of the German-speaking startup ecosystem for founders, investors, and ecosystem builders.
Atomic Answer
Relationship Map
Evan Williams → Co-Founder → Twitter
Partner with Startuprad.io
Startuprad.io is the leading independent media platform covering startups, venture capital, and innovation across the DACH region (Germany, Austria, Switzerland) and Europe. We offer B2B partnership opportunities for companies looking to reach startup decision-makers, founders, and investors.
Become a Partner — Learn about sponsorship and partnership opportunities
Contact us: partnerships@startuprad.io
Editor-in-Chief: Jörn "Joe" Menninger on LinkedIn
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Frequently Asked Questions
What are the key facts about BS-Free Service Design Data-Driven Business?
Learn BS-free service design and data-driven solutions with Simon Stengelmeier, The Data Warrior, in Entrepreneur Tools Episode 3.
How does this affect the German startup ecosystem?
This time we talk to Simon Stengelmeier (https://www.linkedin.com/in/simonstegelmeier/), also known as The Data Warrior (https://thedatawarrior.com/). This time we are talking about service design and marketing. Tune in to learn more.
What are the latest startup funding trends in the DACH region?
Startuprad.io tracks venture capital and startup funding across Germany, Austria, and Switzerland. Explore our pillar coverage pages for the latest data.
About the Host
Joern "Joe" Menninger is the host of the Startuprad.io podcast and covers founders, investors, and policy developments across the DACH startup ecosystem. Through more than 1,300 interviews and nearly a decade of reporting, he documents the evolution of the European startup landscape. Follow Joern on LinkedIn.
Support Startuprad.io
Startuprad.io delivers independent, data-driven analysis of the DACH startup ecosystem. From funding rounds to valuations and policy shifts, we track the trends that matter. Bookmark startuprad.io for ongoing coverage, subscribe to our newsletter for weekly updates, or contact us about partnership opportunities to reach our engaged investor and founder audience.
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